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  • Abhijeet Singh Mukati 3rd Sem MM Consumer Behaviour

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    Consumer behavior notes

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    Abhijeet Singh Mukati 3rd Sem Mm Consumer Behaviour

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    Consumer behavior notes

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    13 views12 pages

    Abhijeet Singh Mukati 3rd Sem MM Consumer Behaviour

    Uploaded by

    Abhijeet Singh
    Consumer behavior notes

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 12
    IPS Academy, IBMR MBA/ 3*¢ Sem/ Marketing Management Assignment of : Consumer Behaviour Roll No: 02 Computer Code: 53360 Submitted to: Submitted by: Ms. Bhavina Joshi Abhijeet Singh Mukati Date: 19/10/2021 Das 4. T dy sb Mental proces through luhichan ‘ndiv/dual es frem fit bout ans z 4@ final ad 0 pli‘ oe 5 Sto he 4 » hot i vase C spar peopl are etthor Littl aware or aaa re cf it cordially t Si Product Interest = Lhe Consumer Seeks 1ofey- motion Ahaut thi pou pacoduct. Once thi inferrarcdioa, has bern gaths ved the consumers entore the 4 asides: buysag 4 product By this dime si+1s neous the dime for dhe deiision makers to determi, a ea eat tote — ua payee doth AR r nesds ae improve id Valine est/mate . The Consumer Considae Aubedhox trying the nou prciduct Makes £eose, ate lone@vadiaa: have +o establish Sane ith ex) ae ones. Dues vadiads’ ee Con ce Pim the b vod ct a Sass oe J Cri te cna ee ting thelr ten ders ida the hanavatian's d lif xmine dhethor to try (+ 7 Poreoduct Trial = At this stage the potential ado + ~ pdor: Cocamine, dist Ov try the innavative Product ta dotrrmins ids Use Tn this Stage. the, Ls, axexperience thr product Jar the first time / purchawing A imal guantty taking advantage ee ck dads tha free Samble o.denorsd xad/@n psig this s4oge patent led adh ters dadisadsicge 1 Product beds tndes the Speufic (ond iti@ne iia Asx: | NED) i Traditional Lift C = “jh texm lige Cy cle rtJore ta the pro g résiane ae ages Mraugh luhich podividuale and Jamil g vba time Bim, Bachar Stage Yo “4. Shegde_ peapls SEE this stage oft hs BL fe cy earN/ogr axe relatively ene bea ae tadividusal 1 of doo just bogs Pding A Caxe 1D MVewdly ng NV Such gyotip is generally io bitter financial par- | iden than When thoy Were vogld bee beth shousos _axé likely to be Wwarkio [iD Fall West(4.) , \ Whon tho 4 wt child is box an ms ue oe ae tionally ct i gu related a axe Nous niente iv +(2) g iooncial a ae m a oe — oA Spa uals phage aa Ine to wark and Leo f dna alco peta Thy de purchase lik fix ‘fu re Cason mnie china Mandy Op travelling ete. fi J wt At thys 4 ths L most cadigied with ids financial positron and saving. The couple itn'tioderes dod in nuu pro= dicts bro thoy | ‘ve done and Spend mer a Frovelliog. and xecreadian Vil) Empty Wes (2), Dusin ery: tines and inten e 1s ae cut apa Mexe and More spend fos medical cane ,medical abpiaoe (iii) Solitary Survi ex =Tn this Stage, One ofthe io t i a nbs am lige or odividual. jin this slaps hosically Ly : : doabs Lew Satisefachon of Co o Noodls athe, than Thaugh Ay cui ay eet co belong te high in (tone g.xoup A . vith ’ i a f Sp total Of a Mar inclinations anol I 4 vic 4 oiieiise fyue ia, (alin sh cbsomnan FOieas ds an idea ohiect wo) peacan 2 Consumer attiturel os Oixecdon = Ap atin Pxbresses how a besson Jas teuards an object. and +Aaie coula br hike Degree ard Intenst an pf oka ‘te TO n (an Cause Cont ercto\ba haved ce ming Ly to Consistent Lu/th th sii en Nave a wu Lene = @xganis aban Aubich mea sthat thy intornal cansisten and pecsces ea nal centrality : thresholds Recep tars f ot terve +hase tial tha sueak os tam. brief to laok hear i Zhe t re pues receptors colle de nak pind the sHarut! 4a f Vita) ety aly" 7 @ Low v@lun ; Loads’ @) Hiddon Wards ox snagas Tnvelvement=Cansumer jovely men his difined lac a stato of mind that masivatos Co psuare 10 ich i t ; ib TH is the amaun+ off Consiim bt and ments offaxrt that a Coopsumer Pha tiscrul bud’ into 4 purchase ole cision Types of Consumer Snvalyem ent! = > Situational Tnval vement ae pean Ly a the brhauiars that were Observed There axe A _oum be of learning thear es Sich os Coscia Candition'ny Gad Operant Conditioning thot Com hase Kom Aiect experience, rein forwement 4 RY Ay Wi Ca w'qu ¢ xcinforceme + 4 eo _impartont in thy S@cvalig ation process, tic thoa ry a prosanality

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