INTRODUCTION

DISCOVER YOUR PURPOSE

FIND YOUR VALUE
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My book is a travel memoir about Italy filled with romance
and recipes. It’s for people who love travel and Italian culture,
love to cook and fans of MamaMia!

My book is a guide to computer programming for software

engineers who want to build smart phone apps.

My book is a history of creative genius and unique strategies

for out-of-the-box thinking, for artists and authors who
believe they have something to share but are stuck getting it
done.
CLAIM YOUR STORY
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CLARIFY YOUR PROCESS
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CHOOSE YOUR VISION
RESEARCH YOUR MARKET
COLLECT YOUR CONTENT
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MAP THE JOURNEY
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 attention, interest,
desire, and action.
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 ENGAGE THE SENSES

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 CREDIBILITY BOOSTERS

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PAVE THE ROAD
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EDITING STRATEGIES
What
Why
How
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PUBLISH & LAUNCH
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Basically, you just need a cover and formatting, then you can
self-publish on Amazon. *Unless* you want to pitch agents,
but that’s very tricky unless you already have a large
platform. I don’t do a launch package or anything like that
because I can’t sell a book that doesn’t convert well, and great
design + a clear hook and audience + ads work better than
anything, and platform is personal (depends on repeat
engagements) so it’s not something another person can do for
you, well, at a profit. It’s pretty easy to force it to #1 for a
week, even if it’s losing money, but after sales stop, that
metric is less satisfying.
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CONCLUSION