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It is also possible to enter a foreign market through licencing, which has a lower level of
risk. Contrary to contract manufacturing, it is typically for a longer period of time and
entails additional responsibility for the local manufacturer. In many ways, licences and
franchising are the same thing; but, in the case of franchising, the franchising
organisation is more directly involved in the formulation and control of the marketing
programme.
❖ Exporting costs
Advertising helps to differentiate products and can encourage generic market entry,
which would otherwise be discouraged due to intense Bertrand rivalry if there was no
differentiation. Over-investment in advertising, on the other hand, can inhibit generic
market entry under specific conditions and diminish welfare when compared to
accommodating market entry, according to the literature.
❖ Taxes and international charges
Taxes and other assessments are collected at the moment of customs clearance in the
foreign port, together with the tariff. Tariffs and taxes increase the cost of your product
to a foreign buyer and may have a negative impact on your ability to compete on the
international market. Knowing the final cost to your buyer can help you determine how
much to charge for your product in that market.
❖ Labor costs
Many people believe that these charges are the most significant costs a firm will incur,
and that they are a critical aspect in almost any corporation. This is owing to the fact
that staff turnover is one of the most significant factors contributing to a company's
failure. It is in the best interest of any business owner to keep unit labour expenses and
inflation to a bare minimum so that profits can be maximised.
❖ Cargo insurance
According to the policy, freight insurance, also known as cargo insurance, can assist
protect against this type of damage by covering a variety of modes of transportation,
ranging from ocean freight to trucking to air freight, depending on the policy. You should
consider purchasing freight insurance if you are sending products that are of significant
value. This will ensure that your goods are protected during the shipment process.