CASE STUDIES

1. IDENTIFY THE VISION

2. MAP IT TO THE STRATEGY
3. MAJOR LEARNINGS
4. YOUR ANALYSIS
⚫ Case 01
⚫ Google's Problems in China
⚫ Case 02
⚫ Wal-Mart Struggles in Japan
⚫ Case 03
⚫ Hutchison Telecom - Servicing Indian
Customers
⚫ Case 04
⚫ Pepsi's Entry into India - A Lesson in
Globalization
⚫ Case 05
⚫ Discovery Channel - Discovering India
⚫ Case 06
⚫ The Kodak-Fuji Rivalry
⚫ Case 07
⚫ Toyota's Globalization Strategies
⚫ Case 08
⚫ Lacoste's Marketing Strategies in the US
⚫ Case 09
⚫ The Fall of Daewoo Motors
⚫ Case 10
⚫ Hyundai's Marketing Strategies in India
⚫ Case 11
⚫ Dell's Problems in China
⚫ Case 12
⚫ Caterpillar Inc. - Differentiating itself from
its Competitors
⚫ Case 13
⚫ Pricing Fuzeon - Cost of Innovation?
⚫ Case 14
⚫ Benetton Promotional Campaigns - Are they
Ethical?
⚫ Case 15
⚫ Saudi British Bank - HSBC's Saudi Arabian
Experience
⚫ Case 16
⚫ Singapore Airlines- Flying High
⚫ Case 17
⚫ The 'Incredible India' Campaign: Marketing
India to the World
⚫ Case 18
⚫ Disney - Marketing Services Efficiently
⚫ Case 19
⚫ Bumrungrad's Global Services Marketing
Strategy
⚫ Case 20
⚫ Carrefour - Setting Global Service Standards
⚫ Case 21
⚫ Will Amazon be No.1 Forever?
⚫ Case 22
⚫ Coca-Cola's Business Practices - Facing the
Heat in a Few Countries
⚫ Case 23
⚫ Sustainable Development at British
Petroleum