Geographic Organization: This type of organization is the most common way of organizing a

company sales force. The company has started a business based on chips production with the
idea of being the biggest importer of potatoes in the country as well as to sell to the whole
territory of the country.

First, his market does not have a strong market leader. In order to achieve it we are adopting a
geographic strategy. Individual sales people are assigned to separate geographic
territories/areas with the intention of scoping all territories and therefore all consumers. Being
able to provide all the consumers of the country will make easier our options to become one of
the market leaders in this area.

This type of organization will also help us with the customers, as the relationship with them
will be closer, principally due to they will have the composure of knowing whatever it happens
they will be conscious of who is the responsible and to whom to complain in case there is any
problem.

Second, it offers a huge advantage comparing with other types of organizations, which is the
low costs. As we have before said the company is trying to scope all the terrority, taking into
account the budget that it has for that (100.000 euros for sales force, and 150.000 and 50.000
euros for the distribution fleet in the first two years) is quiet difficult to achieve it. Just for that
reason is a good idea to reduce the highest costs as possible ( lower travel costs, flat hierarchy,
low administration and overhead costs.)