Membangun Personal

Branding di Kantor

Stephanie Regina
“Gw kayaknya lebih oke dari dia,
tapi kok dia yang di promote?”

Stephanie Regina | Haloka Talks

“Role gw lebih bagus dari dia, tapi
kenapa dia sering banget
diundang jadi speaker, ya?”

Stephanie Regina | Haloka Talks

 Personal Branding di Kantor, ngapain?

Helping us to Shaping perception Opening up other

become the top as an expert opportunities
of mind talent

Stephanie Regina | Haloka Talks

Let’s talk about
Personal Branding
Personal Branding is..
How people perceive you, even before
they really know you.

What people talk about you, when

you’re not in the room.

Not merely about skills, but also about

the vibe and impact you bring.

It may change and evolve over time.

Personal Branding is not..

Menjilat atasan
Sok Kenal Sok Dekat
Politik kantor

Stephanie Regina | Haloka Talks

 Personal Branding is..

Communicating what we can

contribute for the people around us

Stephanie Regina | Haloka Talks

Shaping a Healthy Personal branding

Comes from within. Core values & competencies.

Builds on credibility – Not NATO

Filter your actions, but not stopping you from being you.

Brings added value to your surroundings.

Stephanie Regina | Haloka Talks

Personal Branding in Office Settings
 Personal Branding Mix

Offline Online

Body language

Appearance

Presence & impact

 Personal Branding Mix

Offline Online

Body language Webinar Look

Appearance Digital Presence

Presence & impact

Jurus P-D-K-T untuk bangun
Personal Branding di Kantor
#1 PERHATIKAN

Jangan terburu-buru ingin diterima,

tapi terburu-burulah ingin memahami.

*Source: DISC Personality

#2 DENGARKAN

Reflective Listening
Understand a speaker's idea, then offering the
idea back to the speaker, to confirm the idea
has been understood correctly.
#3 KONTRIBUSI
The
TheIdentity
Identity Mix
Mix

“I am …” “I can …”
Your personal Your skills
qualities Find an activities outside of
your day-to-day work

“I have …” “I believe …”
Your experiences Your beliefs &
& stories conviction
#3 KONTRIBUSI

Personal I help who….

Branding To do what…..
By how…..
Statement
#4 TANYA FEEDBACK

3 things you like from me

3 things that I can improve

*Source: DISC Personality

Building Consistency
 Why Digital Branding is important?

92% 75%
Companies use Recruiters check
social media for candidates’ social
recruiting profiles

35%
Employers rejected
candidate based on
something they found online

Source: https://www.themuse.com/advice/job-seekers-social-media-is-even-more-important-than-you-thought
Ricky Surya Putra
Head of Talent Acquisition at Mekari
 LinkedIn
The Structure Primary Sections

3
 LinkedIn

Articulate your Identity Mix

 LinkedIn

Show that you are an

ACTIVE STAR!

Situation
2 Task/ responsibility
Action
Result
 LinkedIn

Quantify your impact

 LinkedIn

3
 Instagram

1
Who are you?
What is it for me if I follow you?

2
What is it that you like?
What did I miss?

Context and Content

Share your stories,
Not your achievement.
 PDKT with your Team

Remind people by sharing your

What’s next? activities.

Take all the chances!

 Building
Personal Branding

Self Awareness

Consistency
Share your learning & tag:
@halokatalks
@halohanie

*All rights reserved. Not to be distributed without Haloka’s acknowledgement.