Customer segmentation - STP

Store segmentation with respect to location

Descriptive analytics - you have got all variable on segmentation

(demo,geographic,psycographic) and also have one dependent variable

Purchase likelihood model - Propensity model

*RFM (Recency, Frequency and Monetary ) Analysis*

Why Demand forecasting is imp?

To maintain inventory we have SKU

*One thing important in retail is Location*

*Cross selling and upselling go hand in hand*

Churn rate

Approach business problem in analytical way - look for consequences then next step and
again consequences

CHURN ANALYTICS

Find CHURN RATE of individual

Find CHURN TIME of individual

Attribution model and Markov chain

Marketing mix model and market budget optimization

What is Assortment optimization