In the mid 90's, Icelandic teens were among Europe's biggest
drinkers and smokers. Today, Iceland is at the top of the ranking of European countries where the lifestyle of teenagers (young ages 13-19) is the healthiest! How did this evolution happen? Icelandic scientists have attempted to discover the biochemical processes that caused addiction. Harvey Milkman, an American professor of psychology, today in charge of courses at the University of Reykjavik, has come to the conclusion that choosing the type of alcohol or drugs depends on how the human body is used to dealing with stress. Turns out there are many different substances that cause biochemical processes in the brain, which the body then becomes dependent. Scientists are then looking for actions that stimulate the same brain processes. Selon Milkman : "You may be addicted to tobacco, alcohol, Coca-Cola, energy drinks and certain foods... We decided to offer the teenagers something better. We discovered that dancing, music, drawing or sport also caused biochemical processes in the brain that made everything possible, but were also a harmless solution to stress, and in terms of emotional effects nel, these actions should have the same effect on teenagers as they did stimulus, alcohol or tobacco. From there on we offered them free masterclass programs in any sport or art they would like to study. Overtime hours, three times a week, have been specially funded by the state. Every teenager was asked to participate in the program for three months... but eventually, many of them have been following these programs for more than five years. " To solve the problems of nicotine and alcohol addiction among teenagers, authorities also had to amend the law. Thus, Iceland banned advertising for cigarettes and alcoholic beverages and created special organizations for parents who, in collaboration with the school, help students solve their psychological problems. Thanks to this, Iceland, for the past 20 years, has managed to reduce the number of adolescents who drink regularly from 48% to 5% and those who smoke from 23% to 3% Icelandic scientists suggest using similar methods in other countries.