HOW DO CONSUMERS REACT TO VISUALLY PLEASING PACKAGING?

The most common statement I heard is "don't judge a book by its cover," but it's a different story when
it comes to operating a business or producing a product. As a consumer, we should judge the packaging
because its appearance will tell us whether the product is good or not. And, the first thing you'll notice
about a product is its packaging. Consumers will think about packaging that is functional but also
exhibits creative flair and talent, as well as a genuine concern for the environment. If a company puts
this amount of effort into getting their packaging correct, what does consumer react or what must their
product be like? The seller is responsible for the consumer's view of your brand and the emotional
connection they have to it, and this, in a nutshell, is the theatre of packaging. As a seller, it is your
obligation to provide the appearance that you regard both your items and your customers highly; you
achieve this through your packaging. The bad news is that getting packaging wrong may be very costly.
The good news is that getting it properly doesn't have to be expensive. The only way to get some
consumers to notice the product is through displays, shelf hangers, tear-off coupon blocks, other point-
of-purchase devices, and, last but not least, effective packages. Considering the importance placed on
the package, it is not surprising that a great deal of research is spent on motivational research, color
testing, psychological manipulation, and so forth, in order to ascertain how the majority of consumers
will react to a package. Furthermore, the only on-the-spot tool you have to increase sales is eye-catching
packaging design. When you can't be there to do it personally, your packaging design should speak for
your product loud and clear.

Reference: courses.lumenlearning.com/boundless-marketing/chapter/packaging/