House of Quality

1/ Customer requirements:
The first is to define customer requirements (What): Define what the company's customers are.
Then list, group and prioritize their requirements and rate their importance in the left room of
the house;
2/ Competitive assessment: (benchmarking and and strategic analysis)
Compare product or service competitiveness in the right room: Evaluate the importance of the
customer, the performance of the product or service, or the competitive level of the product or
service. This information can be used to change production plans, products or services to focus
on customer needs.
3/ Design characteristics:
Translate customer requirements into specifications (How) in the room under the roof: Provide
a list of specifications that will determine the fulfillment of customer needs;
4/ Relationship matrix: (effect of design characteristics on customer requirements)
Determine the “What” and “How” relationship in the matrix in the central room (relationship
matrix): Examine the relationship between specifications and customer requirements and
determine determine the strength of this relationship;
5/ Trade-off matrix:
Determine the correlation between the specifications in the matrix on the roof: this matrix is
where the inconsistencies in the specifications are evident;
6/ Target values: (quality parameters, competitive benchmarks, target values, costs, etc.)
Design quality target values for a product or service in a basement room: Standardize design
features, establish target values, and determine the cost and importance of each design
feature. design of a product or service.