TECHNOPRENEURSHIP

LONGQUIZ - TYPE A

I. Matching Type: Write the letter in the blank spaces of the following given statement in
column I that matches the descriptions to the word or group of words in column II.

1. K - Strategic Planning
2. O - Basic Strategic Planning
3. D - Alignment Planning Model
4. F - Brand Loyal Consumers
5. A - Target Market
6. N - Customer Segmentation
7. C - Customer Profiling
8. L - Demographic Segmentation
9. H - Psychographic Segmentation
10. P - Marketing Mix
11. B - Digital Marketing
12. G - Sales Promotion
13. E - Advertising
14. M - Pricing
15. J – Publicity

II. Identifying the type of promotions.

1. PU
2. AD
3. PS
4. PR
5. PS
III. Directions: Answer the following questions in no less than five (5) sentences (3 items
x 10 points).

1. A start-up company wanted to compete with big companies in terms of awareness

in search engines searches. what digital marketing should they do?
- “Social Media Marketing”  Social media marketing will make it easy to spread the
word about your products and mission. It’s free to create social media profiles and
post organic content. For some, that may be enough, and the quality of the content
may promote the content on its own. However, if you’d like to go the extra mile and
promote it further, paying for promotion will help increase exposure.
2. If your company has an existing marketing assets like videos, radio jingles, blogs,
vlogs, and TV advertisements, which digital marketing can your company use to
utilize this assets?

I would suggest to them the use of Social Media Marketing and Social listening, it  is the act of
monitoring social conversations around certain topics. It helps them to understand what’s
important in their audience and identify trends their target audience is following. They learn
about what they’re struggling with, which can help them create content addressing those pain
points. They can also identify the tone and language that your target audience uses. Make it a
part of your daily routine to do some social listening and see what people are saying in your
industry. If you want to take your social listening to the next level.

3. If you were to decide on what type of marketing method to employ your business,
what would you choose and why?

If I were to decide on what type of marketing method I am going to employ to my business, I

would recommend the “Social Media Marketing”, I choose this because Social media Customers
now expect companies to handle their requests through social media. A strong investment in
customer service can build meaningful relationships between your company and your
customers. And with social media, the challenge of customer service remains as demanding as
it had before. Social media allows for immediate interaction and customer feedback. Businesses
can also respond to their customers right away. With nearly half of U.S. customers using social
media to ask questions about products or services, having a social media customer service
strategy is extremely important.