5: Ejercicio práctico “Advertising and web page”_

Maria Paula Cojo Achury

SENA
Tecnología Negociación Internacional
2021
Evidencia 5: Ejercicio práctico “Advertising and web page”

1. Haga un breve análisis sobre la imagen publicitaria que se observa a

continuación, y en base a ella describa en inglés: el producto, la población a la
cual va dirigido y la presentación de este, utilizando adjetivos positivos,
comparativos y superlativos.

Fuente: SENA

The product shown in the picture is hamburger (fast food). Generally, this type of advertising is
aimed at teenagers, college students or children to get their attention and let their parents buy this
product or prevent college students from cooking with their friends. delicious things; I can also
see that their promotion is hamburger + fries.
The size of the sandwich in the advertising generates a psychological satiety in the customer
because it generates that the customer believes that it will be a big meal therefore from the
payment he will feel satisfied.
2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada
una de ellas haga un análisis, una breve descripción en inglés de sus
características técnicas y complete los aspectos que se le solicita a continuación:

● Image 1:

Price: 2.240 million dollars

Target market: The "Share a Coke with" campaign was a real success. It aimed
to reinforce the bond between the customer and the brand by using the fact of
sharing a Coke with another person whose name was on the can or bottle. In
addition, this campaign had other variations such as "Share a Coke with family"
and "Share a Coke with a friend".
Product features: It is a sugary soft drink with a dark brown or black color due to
the caramel in its composition. It was originally sold in drugstores. It often has
caffeine. Two of the original ingredients from which it gets its name are coca
leaves and Cola acuminata seeds.

● Image 2:
 Price: 100.000.000,00
Target market: The Durex company has always been characterized by the use
of global trends in social networks for its advertising and the use of the trend of
breaking the likes record on Instagram in a photo of an egg, was no exception.

Product features: They are anatomically designed and textured (with ridges and
dots) for maximum pleasure.
3. Elabore una sección en inglés de la página web corporativa, realizada en la
Evidencia 4: Página web corporativa de la actual guía de aprendizaje, traduzca
las secciones más relevantes de la página, de manera que pueda ser un canal de
información para los clientes de habla inglesa, tenga en cuenta la gramática y el
adecuado uso del vocabulario.

1. Nosotros:
We started working behind closed doors, offering an export-type product to traders and
exporters.
In 2013, we became a S.A.S. in order to expand the market, gain recognition and since
then, our customers prefer us thanks to the freshness and variety of our product line.
In the year 2021, we became "Dulce Sabana", seeking to innovate and grow with a wide
variety of products. Thanks to the alliance with marketing and exporting companies, our
product can be enjoyed by people living in the United States, Canada and other South
American countries.
By 2022, Productos Alimenticios de la Sabana S.A.S. is projected to be the main
producer of typical Colombian wafers and the leading company in the creation of
products with alternative ingredients that meet the nutritional needs of our customers.