Ad Selection & Justification:

We have selected Coca-Cola ad because this ad have a hear touching feeling of people. The
background song was really attract people emotion. In this ad we have seen how people share
their emotion, joy among the people . Coca Cola have strong brand image & believe that Coca
Cola is only thing which can provide freshness of mind. We can motivate these kinds of
peoples by telling them that this is an family oriented product and it is safe for everyone,

Coca-Cola make a strong bondage among the family. During festival time we do celebrate our
family members.

They purchase Coca Cola because they are satisfied by this product. Its taste, price etc.
Coca-Cola can motivate these kind of peoples by making the bottle more stylish so that they can
be attracted because they are stylish type of peoples.

Background:
Coca-Cola is one of the world famous and largest brands in beverages industry. The company was
established doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand
has since become household drink in over 200 countries across the globe. The company has over 3000
beverages products and has about 500 brands in its portfolio these