Republic of the Philippines

CAVITE STATE UNIVERSITY – IMUS CAMPUS

Cavite Civic Center, LTO Compound, Palico IV, Imus City, Cavite
(7 (046) 471-66-07 / 436-6584

BMGT 30 – Strategic Management

Student Activity No. 004 (Case Study 8) Date: June 18 , 2021

Full Name & Student No. Rating __________

GROUP 2 (OM – 3B)

Etil, Cindy E. (201811625)
Gueta, Charie Mae P. (201811066)
Javier, Gayle Wenn D. (201811065)
Magpantay, Samantha Nicole (201810887)

Title of Case Study: PUPL MAGAZINE

I. Time Context - 1999 - 2011

II. View Point

 The CEO of Pulp Live World Production, Inc.

III. Central Problem

 The company lost a lot of money because of the concert. They
bought foreign act to perform at a 2000 seat stadium but only 62
people bought the ticket to watch.

IV. Statement of Objectives

a. Must Objective
 The Pulp Live World Production, Inc. must focus on the
marketing strategy of the company using the old ways like they
offer local and international live concerts festivals and events .
 Continue to create advertisement in different channels and
featured more local and international rock bands.
 To be able to offer special packages for them to buy tickets like
special discounts and freebies.

b. Want Objective
 The CEO insisted that they still put up the best show that the
band had offer, performing at a level as if the stadium was sold
out like the old days.
 The management want the firm to eventually reclaim the market
dominance that it once had.
 The company still needed to work on their ability to gauge
market response to featured bands.

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 V. Areas of Considerations
Strengths
1. Pulp Magazine was the only
rock music magazine in the
country.
2. PULP live world Productions
produced a number of live
events concert, and festivals
involving local and even
international rock bands.
3. Most influential production
companies in the country.
4. Pulp Live World Production
Inc. Was a subsidiary of
PULP magazine
5. The company had a total
30 regular employees.
Weaknesses
1. Poor management
2. Because of niche
specialization, the title’s
market of Pulp magazine
was insignificant compared
to the total Philippines
magazine industry.in fact
most of its earning were
from subsidiary Pulp Live
World Production producing
rock concert and event
across the national capital
region.
3. Pulp Magazine focus only
on rock music, concert,
events, memorabilia and
anything else that was rock-
related.
VI. Strategy Formulation
a. S1 + W3+ T1 = Marketing Strategy
b. W1 + S5 = Improve structural management
c. S1 + W2 + O3 + T2 = Service and Product Development
VII. Alternative Courses of Actions (ACA)
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Opportunities
1. Pulp Live world was able to
pull of some of the most
outrageous concept-themed
live music event in the
country
2. Pulp Magazine can featured
more band.
3. Produced more local and
international live concerts,
events and festivals.
Threats
1. Philippines generally saw
only a very limited number
of rock event.
2. Bigger players in the
industry continued to
strengthen their foothold
and increase their market
shares.
3. Prices war with competitors
4. The emergence of new
technologies.
5. Changes to the economy
that affect customer buying
habits.
 1. Marketing Strategy
Advantages:
 Creating an impact in the market and that will give increase sales of
PULP Magazines.
 Customers will waiting what will be next featured bands or big
events that happened inside the country.

Disadvantages:
 Promotional Expenses
2. Improve Structural Management
Advantages:
 Pulp Magazines will operate smoothly.
Disadvantages:
 They have limited regular employees.
3. Service and Product Development
Advantages:
 Helps in producing the product with its best quality that can
compete with its other competitors.
 Provides maximum satisfaction to its consumer.
 It helps in facing competition successfully and effectively.
 Increase profit earning to the corporation
Disadvantages:
 Extra Cost
 Riskiness
 Evolving Markets

VIII. Recommendation.
Based on the above alternatives, ACA No. 1 offers the most benefits if
implemented, thus it is recommended that the management implement it
effective immediately through the following Detailed Plan of Action.

IX. Detailed Plan of Action

Strategy: MARKETING STRATEGY FOR ADVERTISING THE PRODUCT
OF PIÑAKAMASARAP CORPORATION

FUNCTIONAL PERSON BUDGET TIME FRAME EXPECTED

AREA INCHARGE OUTPUT
OPERATIONS VP Operations Operations 1 weeks Approved
Budget Strategic
Operation Plan
MARKETING VP Marketing Marketing 2 weeks Approved
Budget Strategic
Marketing Plan
FINANCE VP Finance Financial 1 week Approved
Budget Strategic
Financial Plan
BUSINESS President Consolidated 2 weeks Comprehensive
LEVEL Budget Strategic Plan

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