Analysis:

Name of Ad: Tarang

Concept: Figure-ground Approach
Evaluation: Tarang is a tea brand famous among Pakistan’s culture. The target audience was
the drivers and highway dhabbas because it used actors of early Lollywood industry like
Shan and Reema who were quite famous among the drivers and bus stop locality as they
were praised by them. How ever this ad uses figure head approach. Where one part of
stimulus was dominating, here they focused on the love story of two people and other part
of stimulus was in the background which was the tarang tea itself. The actual focus should
have been on Tarang.

Name of Ad: Campaign

Concept: Anti smoking Campaign
Evaluation: This Ad was an anti smoking campaign. The objective was to spread awareness
among audience through intensifying it by an appearance of famous cricketer Wasim
Akram. They have shown how Wasim Akram stays fit and healthy by jogging and not
smoking. Not smoking makes you maintain your health and prevents you from getting any
serious health problems while also building stamina. They have used a strong figure head
because a lot of youngsters look up to Wasim Akram, Chances are they will follow it.