California Vision Tools' first product sold by word of mouth, Does the second need a marketing extravaganza! Can This High-Tech Product Sell Itself? by Thomas W Vinken Visual Motion gave users ‘access to computing and creative power at a price never before possible, Sey ar Ieee, “Even if we come up. a revolutionary marketi plan,” she worried, “the executive staff thinks « product sells itself." ‘Sina ecgThe CEO was a product little sense of the strategic role that marketing could play. New eppatuntes in the Pacific have little to do with Asia. stormeyeammpoes Setting Seon Tike wine | Sacey ats ae rethinkingLSC Tea a CCL mn Guaranteed Delivery” means POO LaLa So -i Cus ec eS ae eee tite an opportunity. DTS