October 20, 2021

v1.1.0

v1.0.0
October 20, 2021

©2021 Lunr
October 20, 2021
v1.1.0

ABSTRACT

Your attention is being monetized. Only not by you.

Up until January 3, 2009, there was not a solve for creating a self-sustaining
value transfer ecosystem at scale. The bitcoin white paper was not a disruption
of money, it was a disruption of any value transfer, money has been the only
descriptor because we are re-writing the language of what it means to have
value.

It is not about learning how protocols, blockchains, and smart contracts work.

It is about unlearning what you already know.

It is difficult to unlearn. It means going face-to-face with knowing you were

wrong. However, you should not transpose being wrong with not being
intelligent. By embracing your faults and then moving quickly to adjust your
knowledge is where you find intelligence. You should actively try and seek out
every corner of your mind holding a misconception, and question it, challenge
it.

Lunr challenges you to believe in a better way. We challenge you to be the

forger of your own path. To take back your sovereignty online.

©2021 Lunr
October 20, 2021
v1.1.0

CONTRACT OVERVIEW
Lunr, also Lunr Token, is the first protocol utilized by LunarCrush. A basic
outline of the contract is listed below.

Max Supply: 250,000,000

Base Contract: ZRC-2, a Zilliqa Smart Contract

Contract Address: zil1xxl6yp2twxvljdnn87g9fk7wykdrcv66xdy4rc

The Lunr supply is broken up simply into three (3) categories:

Community: 127,500,000
Address: zil13zmkqkpke5k9yhx70wd0ffema2fun5qckd3h30

Operations: 72,500,000
Address: zil1lpz2l5u7epuhw6fat7vdd4uncdc3t9ptdllndh

Initiatives: 50,000,000
Address: zil14nge44stlxga2ajzemdrexxanqs3943esxvtxl

©2021 Lunr
October 20, 2021
v1.1.0

RELEASE SCHEDULES

Community: 127,500,000

A majority of tokens, 51%, will be earned via proof of one’s work on the protocol
towards the LunarCrush ecosystem.

In the very beginning, community members will do the things they already do
on LunarCrush, research and analysis, referring people to join, and
accomplishing tasks. Each day those community members will split a pool of
Lunr. The daily release schedule is shown below. More information on how to
earn points will follow in a later section.

Daily Rewards
Month 1 – 24: 65,000 Lunr released a day
Month 25 – 48: 32,500 Lunr released a day
Month 49 - 60: 16,250 Lunr released a day

Weekly Rewards
Month 1 – 24: 50,000 Lunr released every 7 days
Month 25 – 48: 25,000 Lunr released every 7 days
Month 49 - 60: 12,500 Lunr released every 7 days

Community tokens left after 60 months: 35,992,500 or 14.40% of Max Supply

At approximately the beginning of Month 51, which is January 23, 2026, or Day
1556, of the release schedule. The community will come together to confirm
the final release schedule of remaining 14.40%. Ultimately, Day 1556 is 3
subsequent days after the anniversary day of the release of October 20, 2021
as the year 2024 is a leap year, and October 20, 2021 is Day 0.

Operations: 72,500,000

A smaller portion, 29%, will be utilized to operate and provide the infrastructure
for the ecosystem to exist. This is where team and strategic partners are
allocated. Many of which are strategic members of the industry which allowed
us to quickly scale to a level expected of a premier project. Operation

©2021 Lunr
October 20, 2021
v1.1.0

allocations will be released depending on a member’s role and impact in the

ecosystem.

17.79% will begin linearly releasing on Day 90, starting January 21, 2022 and
will release for the 24 months, ending on Day 780.

11.21% will begin linearly releasing on Day 90, starting January 21, 2022 and
will release for the 9 months, ending on Day 330.

Initiatives: 50,000,000

The final portion, 20%, will be utilized for Initiatives. Initiatives include
community growth efforts and liquidity for the protocol.

Initiatives will be released linearly for 24 months starting on Day 0 ending on

Day 1801.

©2021 Lunr
October 20, 2021
v1.1.0

EARNING REWARDS

Meritocracy. A system in which advancement is based on individual ability or

achievement. Moreover, Lunr believes in a system of members working
individually where the advancement of the Community creates a higher index
of achievement for everyone.

The community member benefit looks like the below:

Members earn rewards in the fashion of points, the more consistent you are
with earning rewards, the higher your bonus reward multiplier becomes. At the
end of every 24-hour cycle, all the points are tallied, and then Lunr is
distributed pro-rata based on a share of rewards in each 24-hour cycle.

Daily Rewards Example: Using 65,000 Lunr/Day

Begin 24-hour cycle, 00:00:00 UTC

Daniel: 3,134 points

Livia: 2,176 points
Oliver: 5,219 points

End 24-hour cycle, 23:59:59 UTC

Total points earned = 10,529

Daniel: 29.76540982% equaling 19,347.5164 Lunr

Livia: 20.66672998% equaling 13,433.3745 Lunr
Oliver: 49.5678602% equaling 32,219.1091 Lunr

Weekly Rewards Example: Using 50,000 Lunr/7-Days

Begin 7-day cycle, Day 4, 00:00:00 UTC --End 7-day cycle, Day 11,
23:59:59 UTC

The top 5% of the community members by points will share 10%, the top
45% by points will share 35%, the top 50% by points will share 20%, then
all members in Level 2 will share 15%, and all members in Level 3 will
receive 20%.

©2021 Lunr
October 20, 2021
v1.1.0

Example using 50,000 Lunr and 100,000 Members in the top 10% Level
2+:

Level 2: 80,000 members

Level 3: 20,000 members

Level 2+: 100,000 members

Top 5% split 10%: 500 split 10.0000 Lunr per member

Top 45% split 35%: 4,500 split 3.889 Lunr per member
Top 50% split 20%: 5,000 split 2.000 Lunr per member

All Active Level 2: 80,000 split 0.0938 Lunr per member

All Active Level 3: 20,000 split 0.5000 Lunr per member

Current Reward Actions

Action Description Points Limits Max Daily Points

When a member signs up through the LunarCrush site or

Onboard - New Account Sign Up 25 1 25
app, they will be rewarded points. This is a one-time event.
When a new member first adds coins and holdings to their
Onboard - Add Holdings account, they will be rewarded with points. This is a one- 25 1 25
time event.
When a new member adds a first alert to their account, they
Onboard - Add First Alert 25 1 25
will be rewarded with points. This is a one-time event.
When a new member first connects their Twitter account to
Onboard - Connect Twitter Account their LunarCrush account, they will be rewarded with points. 25 1 25
This is a one-time event.
Users will receive one point every time the member visits the
Daily Active User LunarCrush site or app daily, independent of session 1 1 1
duration.
There are many share buttons throughout the LunarCrush
site and app which allow for members to share out relevant
data as well as the ability to sign up their friends. When a
member first hits the share button, they will earn one point
Share - Link Share 2 10 20
just for clicking the share button. This is independent of any
associated metrics such as link clicks, etc. The number of
points earned by doing this will be limited to prevent
meaningful manipulation.
Whenever any shared link from the LunarCrush site or app
is shared out, we will capture all clicks from all shared links
Share - Link Click 1 149 149
back to the originating member account. This metric will be
capped to prevent manipulation.
Every time a member shares out a link from the LunarCrush
site or app, a trackable URL will give a member credit for
signing up a friend. Friend Signups can occur from ANY
Friend Signup 5 30 150
shared link whether it be a specific friend referral or any
other URL share from the LunarCrush site or app. This
metric will be capped to prevent manipulation.

©2021 Lunr
October 20, 2021
v1.1.0

Current Multipliers

Multiplier Type Multiplier Description Tiers Multiplier

1-4 1

Depending on how many friends a member signs up within a 30- 5-10 1.2
Referrals
day period, the member will receive a multiplier on their total 11-49 1.4
(Number of signups)
maximum daily points.
50-99 2
100+ 3

1-2 1

If a member continues to use the LunarCrush site or app each day, 3-6 1.2
Daily Usage Streak
they achieve a higher level of point multiplier. If the member skips 7-20 1.4
(Number of days)
a day of site usage, the streak starts over.
21 2
30+ 3
1-9 1
As a member shares posts and the URLs within those posts get 10-99 1.2
Share Links clicks, we will track how many clicks all their links get. As they
100-999 1.4
(Number of clicks) achieve more clicks on posts, they achieve a higher level of
multiplier. 1,000 - 9,999 2
10,000+ 3

LEVELS

Levels are gained through the claiming and collection of Lunr, Lunr is earned
by collecting and claiming based on your daily and weekly reward points.
Points are earned by actively engaging in activities across LunarCrush.

Levels are core to the ecosystem and the building of levels 4 and 5 have
already commenced. When updates to levels are made, an addendum to this
whitepaper will be published. Levels will continue to grow in perpetuity.

Level 0 Level 1 Level 2 Level 3

Lunr Hodling Requirements N/A 0 Lunr 30 Lunr 100 Lunr

Bonus Rewards N/A N/A L2 Bonus L3 Bonus

Data Duration Up to 1 week Up to 3 months Up to 1 year Up to 2 years

User Account No Yes Yes Yes

User Profile No Yes Yes Yes

Wallet No Yes Yes Yes

Points No Yes Yes Yes

Market Metrics Yes Yes Yes Yes

©2021 Lunr
October 20, 2021
v1.1.0

Social Metrics Yes Yes Yes Yes

Coin Galaxy Score Metric Limited Limited Yes Yes

(No Galaxy Scor™e detail) (No Galaxy Score™ detail)

Coin AltRank Metric Limited Limited Yes Yes

(No AltRank™ detail pages) (No AltRank™ detail pages)

Dashboard Limited Yes Yes Yes

(No personalized feed/portfolio/favorites)

Limited Yes Yes Yes

Feed
(8 only, not personalized) (Personalized + Trending) (Personalized + Trending) (Personalized + Trending)

Alerts No Yes Yes Yes

Global Alerts No No No Yes

Catch-All Alerts No No No Yes

Notifications No Yes Yes Yes

Portfolio No Yes Yes Yes

Coin of the Day Yes Yes Yes Yes

Markets Yes Yes Yes Yes

Coin Detail Pages Yes Yes Yes Yes

Exchange Detail Pages Yes Yes Yes Yes

Explore Limited Yes Yes Yes

(Only top 8 on any query)

Influencers Limited Yes Yes Yes

(Only top 8 on any query)

Settings No Yes Yes Yes

About Yes Yes Yes Yes

Legal Yes Yes Yes Yes

FAQ Yes Yes Yes Yes

Search Yes Yes Yes Yes

EXISTING COMMUNITY REWARD DISTRIBUTION

For the members who have been a part of the community for so long and have
already put in the proof of work towards the protocol, they will receive an
allocation reward based on six tiers.

The original allocation amount of 780,000 Lunr tokens will only have
779,907.2500 go out autonomously.

The allocation of the remaining 92.7500 Lunr from the community reward will
be decided on at a later point in time as the community sees fit.

©2021 Lunr
October 20, 2021
v1.1.0

Table representing the Existing Community Rewards Distribution

Criteria Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 Tier 6

Lunr Rewarded Per

110.00 60.00 20.00 12.00 8.00 3.55
Member

Total Usage > 200 100-199 50-99 25-49 10-24 5-9

Total Members 1,719.00 2,379.00 4,782.00 8,596.00 20,078.00 24,975.00

Total Lunr
189,090.00 142,740.00 95,640.00 103,152.00 160,624.00 88,661.25
Distributed

CLOSE

We invite you, the user as they call you, to rewrite the way you interact online.
To instead, think of yourself as a community member and treat others the way
you want to be treated.

We call on everyone to do better. To not take the easy way out and instead,
take path less traveled. Build the hard thing, the better thing, not the easy
thing.

Lunr represents a new way to treat your community. It was the hard thing, the
better thing, not the easy thing. And guess what? Anyone can do it.

Grit your teeth, create value, and build the hard thing.

L°

©2021 Lunr
October 20, 2021
v1.1.0

Addendum v1.1.0
October 20, 2021

©2021 Lunr
October 20, 2021
v1.1.0

GOVERNANCE

In protection of fair distribution, Lunr is announcing governance and voting

rights.

Day 0 – 60
Data gathering, research, community outreach

Day 45 – 90
Governance system planning and design

Day 120
Anchor Proposal – Informed through research, planning, and design.

Anchor Proposal will include adjustments or affirmations to all Proposal Types:

1. Lunr Release Schedule and Amounts
2. Daily and Weekly Rewards
3. Reward Multipliers
4. Levels

At each level achieved, starting with level 2, community members will receive
an NFT representing the pro-rata share of their voting rights. Level NFTs are
activated by the corresponding hodling requirements in Section 4. It is
important to note, any Lunr holder who can prove the ownership of an address
with enough Lunr to achieve level 2 status is a valid voter. The levels are a
protocol wide implementation.

Level 2: 1 Vote
Level 3: 1 Vote
Level 4: 1 Vote
Level 5: 1 Vote

As the community votes to add new levels, each new level shall only be worth 1
new vote. This prevents an abundance of power for members who hold a large
amount of Lunr, but still rewards individuals for their proof of work towards to
the protocol.

We call this, Protocol Participation Parity.

©2021 Lunr
October 20, 2021
v1.1.0

SUBMITTING PROPOSALS

After a community member achieves Level 4 on the Lunr protocol, they will
now be allowed to submit proposals via our new governance portal. Any level
above 4 will continue to be allowed to submit proposals thereafter as new
levels may be added by the community, the Level 4 NFT mint will become the
key to proposal submission.

66.667% quorum is needed for proposals to pass and be implemented, this

can be voted on and adjusted through a proposal submission and subsequent
successful quorum and passed vote.

A supermajority of 55.00% of quorum must be achieved for a proposal to be

implemented.

There is a 30-day time limit on Active proposals. If 30-days has passed and a
proposal has not achieved quorum, proposals will be closed.

PROPOSAL TYPES

1. Lunr Release Schedule and Amounts

Community members above level 4 are open to submit proposals adjusting
the Lunr release schedule and distribution amounts.

Current Lunr Rewards:

Daily Rewards
Month 1 – 24: 65,000 Lunr released a day
Month 25 – 48: 32,500 Lunr released a day
Month 49 - 60: 16,250 Lunr released a day

Weekly Rewards
Month 1 – 24: 50,000 Lunr released every 7 days
Month 25 – 48: 25,000 Lunr released every 7 days
Month 49 - 60: 12,500 Lunr released every 7 days

©2021 Lunr
October 20, 2021
v1.1.0

2. Daily and Weekly Rewards

Community members above a level 4 are open to submit proposals adjusting
the daily and weekly reward actions and amounts. They can also submit
proposals to include new features the project team includes.

Current Point Rewards:

Action Description Points Limits Max Daily Points

When a member signs up through the LunarCrush site or

Onboard - New Account Sign Up 25 1 25
app, they will be rewarded points. This is a one-time event.
When a new member first adds coins and holdings to their
Onboard - Add Holdings account, they will be rewarded with points. This is a one- 25 1 25
time event.
When a new member adds a first alert to their account, they
Onboard - Add First Alert 25 1 25
will be rewarded with points. This is a one-time event.
When a new member first connects their Twitter account to
Onboard - Connect Twitter Account their LunarCrush account, they will be rewarded with points. 25 1 25
This is a one-time event.
Users will receive one point every time the member visits the
Daily Active User LunarCrush site or app daily, independent of session 1 1 1
duration.
There are many share buttons throughout the LunarCrush
site and app which allow for members to share out relevant
data as well as the ability to sign up their friends. When a
member first hits the share button, they will earn one point
Share - Link Share 2 10 20
just for clicking the share button. This is independent of any
associated metrics such as link clicks, etc. The number of
points earned by doing this will be limited to prevent
meaningful manipulation.
Whenever any shared link from the LunarCrush site or app
is shared out, we will capture all clicks from all shared links
Share - Link Click 1 149 149
back to the originating member account. This metric will be
capped to prevent manipulation.
Every time a member shares out a link from the LunarCrush
site or app, a trackable URL will give a member credit for
signing up a friend. Friend Signups can occur from ANY
Friend Signup 5 30 150
shared link whether it be a specific friend referral or any
other URL share from the LunarCrush site or app. This
metric will be capped to prevent manipulation.

3. Reward Multipliers
Community members above a level 4 are open to submit proposals adjusting
the reward multiplier amounts and actions.

Current Multipliers

Multiplier Type Multiplier Description Tiers Multiplier

Referrals 1-4 1
(Number of signups) 5-10 1.2

©2021 Lunr
October 20, 2021
v1.1.0

11-49 1.4
Depending on how many friends a member signs up within a 30-
day period, the member will receive a multiplier on their total 50-99 2
maximum daily points.
100+ 3

1-2 1
3-6 1.2
If a member continues to use the LunarCrush site or app each day,
Daily Usage Streak
they achieve a higher level of point multiplier. If the member skips 7-20 1.4
(Number of days)
a day of site usage, the streak starts over.
21 2
30+ 3

1-9 1
As a member shares posts and the URLs within those posts get 10-99 1.2
Share Links clicks, we will track how many clicks all their links get. As they
100-999 1.4
(Number of clicks) achieve more clicks on posts, they achieve a higher level of
multiplier. 1,000 - 9,999 2
10,000+ 3

4. Levels
Community members above a level 4 are open to submit proposals adjusting
the Lunr hodling requirement for each level. Members are also open to submit
proposals for the addition of new levels and the requirements to achieve them.

Table representing new governance levels 4 and 5 highlighted below.

Level 0 Level 1 Level 2 Level 3 Level 4 Level 5

Lunr Hodling N/A 0 Lunr 30 Lunr 100 Lunr 250 Lunr 500 Lunr
Requirements
Governance NFT No No Yes Yes Yes Yes

Governance Voting No No Yes Yes Yes Yes

Bonus Rewards N/A N/A L2 Bonus L3 Bonus L4 Bonus L5 Bonus

Data Duration Up to 1 week Up to 3 months Up to 1 year Up to 2 years Up to 5 years All-Time

User Account No Yes Yes Yes Yes Yes

User Profile No Yes Yes Yes Yes Yes

Wallet No Yes Yes Yes Yes Yes

Points No Yes Yes Yes Yes Yes

Market Metrics Yes Yes Yes Yes Yes Yes

Social Metrics Yes Yes Yes Yes Yes Yes

Coin Galaxy Score Metric Limited Limited Yes Yes Yes Yes
(No Galaxy Scor™e (No Galaxy Score™
detail) detail)

Coin AltRank Metric Limited Limited Yes Yes Yes Yes

(No AltRank™ detail (No AltRank™ detail
pages) pages)

©2021 Lunr
October 20, 2021
v1.1.0

Dashboard Limited Yes Yes Yes Yes Yes

(No personalized
feed/portfolio/favorite
s)

Feed Limited Yes Yes Yes Yes Yes

(8 only, not (Personalized + (Personalized + (Personalized + (Personalized + (Personalized +
personalized) Trending) Trending) Trending) Trending) Trending)

Alerts No Yes Yes Yes Yes Yes

Global Alerts No No No Yes Yes Yes

Catch-All Alerts No No No Yes Yes Yes

Notifications No Yes Yes Yes Yes Yes

Portfolio No Yes Yes Yes Yes Yes

Coin of the Day Yes Yes Yes Yes Yes Yes

Markets Yes Yes Yes Yes Yes Yes

Coin Detail Pages Yes Yes Yes Yes Yes Yes

Exchange Detail Pages Yes Yes Yes Yes Yes Yes

Explore Limited Yes Yes Yes Yes Yes

(Only top 8 on any
query)

Influencers Limited Yes Yes Yes Yes Yes

(Only top 8 on any
query)

Settings No Yes Yes Yes Yes Yes

About Yes Yes Yes Yes Yes Yes

Legal Yes Yes Yes Yes Yes Yes

FAQ Yes Yes Yes Yes Yes Yes

Search Yes Yes Yes Yes Yes Yes

Additional feature sets will be included at launch and listed above.

PROPOSAL IMPLEMENTATION

After a submitted proposal has achieved quorum and passed the

supermajority, the community has 45 days to respond with the implementation
plan. The community can implement the passed proposal at any point before
the 45 days.

DATA INTEGRITY

After the daily close of Daily and Weekly reward point distributions, the
anonymized data will be published to the blockchain for the community to

©2021 Lunr
October 20, 2021
v1.1.0

independently audit, and more importantly, to have a sufficient data set to

ideate on new and better ways to implement features.

Lunr rewards will be public via the Zilliqa Block Explorer at https://viewblock.io

CLOSE

Governance is vital for the long-term success of the protocol. Through

decentralizing essential tasks and memorializing governance voting, the
community will continue to grow as the speed of trust increases.

A major flaw in other governance systems is the ability to buy your way to an
outsized portion of voting rights. The improvement of these systems is not
equivalent to power of magnitude advancement decentralized ledgers offer.

By leveraging Protocol Participation Parity community members can work

their way towards governance voting and have confidence their voice will be
heard.

L°

©2021 Lunr