DEPARTMENT OF ESTATE MANAGEMENT

FACULTY OF ARCHITECTURE, PLANNING AND SURVEYING,

UNIVERSITI TEKNOLOGI MARA PERAK

INDIVIDUAL ASSIGNMENT FOLDER

Name NURUL HAMIZAH BINTI ARIFIN

Matrix Number 2018209338

Lecturer PUAN NORYANNE AMER

Course code/name ENT300 – FUNDAMENTAL OF ENTREPRENEURSHIP

Program: AP115 – ESTATE MANAGEMENT

Assignment title BUSINESS PLAN

Submission date 12TH JULY 2020

Signature mizah

DECLARATION:
I declare that no part of of this assignment has been copied from other person’s work except where due
acknowledgement is made in the text, and no part of this assignment has been written for me by any other
person except where such collaboration has been authorised by the lecturer concerned. A lecturer/tutor has
and may exercise a right not to mark this assignment if the the above declaration has not been signed.If the
above declaration is found to be false, no mark will be awarded for this assignment.
TABLE OF CONTENT

No Content Page number

1 Executive Summary 3

2 Introduction
1.0 Business description 4
1.1 Company background 4
1.2 Organization logo, vision and mission 5

3 2.0 Owner Descriptions 6

4 3.0 Product/Business Description 7

5 4.0 Organizational/Administrational Plan

4.1 Organization chart 8
4.2 Manpower planning 8
4.3 Schedule of tasks and responsibilities 9
4.4 Schedule of remuneration 10
4.5 List of office equipment 10
4.6 Organizational/Administrative Budget 10 – 11

6 5.0 Marketing Plan

5.1 Customers (Target Market) 11
5.2 Sales Forecast 12
5.3 Marketing Strategies 12 – 16
5.4 Marketing Budget 16

7 6.0 Operation Plan

6.1 Material Requirements 17
6.2 Machine and Equipment 17
6.3 Operation Budget 18

8 7.0 Financial Plan

7.1 Project Implementation Cost 19
7.2 Cash Flow Statement 20

9 8.0 Conclusion 21

10 9.0 Appendices
9.1 SSM Registration 22
9.2 Promotion of our products 23
9.3 Signboard License 24

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EXECUTIVE SUMMARY

#chooseyours company is a company that has been set up since years ago before the
company is officially operating on 1 ST January 2017. As the owner, I have been taking an effort
on setting up this company because I have considered myself that I can do this business.
#chooseyours has offer everyone a good quality of knit wear for the customers, providing 4
different types of material that is very comfortable and easy to match with bottom that will give
high satisfaction to the customers.

The concept of the #chooseyours is the concept of offering a relevant and popular type
of outfit which is knitwear. We believe that knitwear will be forever relevant because it has
been the top 1 woman’s preference in fashion. The concept of the business is the outfit
produced will be sold through the retail shop or directly from the company. It will give a better
chance for us to gain profit. The business also will provide an affordable price to the customers
as it will be one of the way to attract the customers.

The company has set a target market for the products that we offer, we have been
discuss the target market so that we can focus more on our target market. As the owner of
#chooseyours company, we offer a knit wear that has been the preference on the most woman
in Malaysia. So, we have set a target market on women from different stages since the price
offered is affordable. The different stages of the target market is including the students,
workers, career woman and the kids are also in our target market since we also produce
knitwear for the kids.

Since the knit wear now has been the reference to the woman, as the owner I would
say that our business is affected too but I believe that the competition is good as we can
improve our business day by day. It is a healthy competition in this field so, we will take the
risk to run this business too. The competitive is also good as we can improve the quality and
bear in our mind to always produce a good quality of knitwear and set our mind that the
customers are our priority so that they will always choose our brand as their top preferences.

As the owner, during the business has been run, I would say that this business is
successful as we have got a good profitability from the business. The profitability that we
obtained will be used wisely to improve our business and keep the operation going smooth.
We also has been thinking to upgrade our business so that we will receive more profit and will
create a new benchmark in the Quality Standards in Fashion Industry.

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INTRODUCTION
1.0 BUSINESS DESCRIPTION

Name of the company: #chooseyours

The name of the company has been chosen inspired by business that has been run
by the most inspirational friend that give the owner idea to have this name.

Factors in selecting the proposed business

 The preference of most of the woman is based on the current fashion and the outfit for
the business is based on the current fashion of woman which is knit wear.
 The price of the outfit is affordable for the stages of woman’s age.
 The outfit can be matched with any bottom that has save the time to choose the outfit
 The outfit is relevant and can be wore anytime without having a suitable weather
 The business is relevant and will be popular even in the future because this type of
outfit is relevant.

1.1 COMPANY BACKGROUND

Name of the organization #chooseyours Company

Business address PT 1543, Taman Bertam Indah, 13200

Betam, Pulau Pinang.
Website/e-mail address www.chooseyours.com.my
chooseyours@gmail.com
Telephone number 04-579
Form of business Sole proprietorship

Main activities Designing knit wear

Date of commencement 1st January 2017

Date of registration 2nd October 2015

Name of bank Islamic Bank

Bank account number 7613980643

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1.2 ORGANIZATION LOGO/MOTTO

LOGO/MOTTO

LOGO:

MOTTO: Choose your fighter

MISSION

Our mission is to ensure the highest quality of knitwear will be produced and the best
possible services to the customers. We will continuously improve all aspects of our
business in order to sustainable growth and profitability on meeting the needs of the
current and future generation and also sustain the long-term success.

VISION

Our vision is to be the first choice and preference to all the customers around Malaysia
especially to the customers stated in Penang. We will also want to create a benchmark in
Quality Standards in the Fashion Industry by creating a latest design of knitwear.

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2.0 OWNER DESCRIPTIONS

Name Of Owner Nurul Hamizah binti Arifin

Identity Card Number 991102-07-5258

Permanent Address TBP 6182, Bakar Kapur, 13100 Penaga, Pulau Pinang

Correspondence Address PT 1543, Taman Bertam Indah, 13200 Bertam, Pulau

Pinang.
E-mail Nrlhamizaharifin99@gmail.com

Telephone Number/Fax Number 019-4588938

Date Of Birth 2nd November 1999

Marital Status Single

Academic Qualification  6A achieved in Sijil Pelajaran Malaysia (SPM)

 2 semester of STPM taking business
entrepreneurship subject
 Diploma in Estate Management achieved
dean’s list for every semester
Course Attended Marketing Entrepreneurship

Skills  Computer skill

 Speaking English, Malay and Mandarin
Experiences Drop ship agent of knit wear from other brand

Present Occupation The owner of #chooseyours brand

Previous Business Experience None

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3.0 PRODUCT/SERVICE DESCRIPTION

Illustrations Product/services Description

The material is Milanese knit and

very elegance because it has
Milanese Knit Knitwear crochet and easy to match with
any bottom. The price is
affordable with RM30.00

The material is interlock and give

a professional look to the
customer and can be wear in a
Interlock Knitwear
formal event. It is also easy to
match with bottom. The affordable
price is RM30.00

The material is rib. It give a look

cute to the customer and very to
be wore event in a formal event.
Rib Knitwear
The affordable price is RM30.00

The material used is jersey. It

gives an exclusive look to the
Jersey knitwear customers even it is just a shirt.
The affordable price is only at
RM30.00

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4.0 ORGANIZATIONAL/ADMINISTRATIVE PLAN

4.1 Organizational Chart

General Manager

Administrative Marketing Operation Finance

Manager Manager Manager Manager

4.2 Manpower Planning

Position Number of staff

General manager 1

Administrative manager 1

Marketing manager 1

Operation manager 1

Finance manager 1

Supervisor 1

Warehouse Personnel 5

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4.3 Schedules of tasks and responsibilities

Position Schedules and responsibilities

General manager  To plan, implement and control the overall management of
the business.
 To plan and monitor the strategic progress of the business.
Administrative  Ensuring office stocked with necessary supplies and all
Manager equipment is working and properly maintained.
 Planning, scheduling, and promoting office events
including meetings, conferences, interviews, orientations
and training session.
Marketing manager  Responsible to establish target market strategy and
attempt to achieve the target
 To do promotion to introduce our company along with the
activities
Operation manager  Hiring people, negotiating contracts, addressing budget
matters, understanding general business operations and
guiding work teams for projects
 Overseeing money handling, accounting and bank
processes
 Maximizing operating potential to exceed customer’s
expectations and company goals.
Finance manager  Estimating the amount of capital required
 Disposal of profits or surplus
 Financial control
Supervisor  Managing a team, create and oversee their team’s
workflow or the task required to complete a job
 Evaluating performance and providing feedback, setting
employee and team goals and choosing appropriate
rewards for achievements.
Warehouse personnel  Maintaining and overseeing inventory and supplies by
receiving, storing and delivering item
 Securing warehouse as well as supervising staff

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4.4 Schedule of Remuneration

Position No. Monthly EPF SOCSO Amount

Salary (RM) Contribution (1.8%) (RM) (RM)
(7%) (RM)
General Manager 1 2,500.00 175.00 45.00 2,720.00
Administrative 1 1,500.00 105.00 27.00 1,632.00
Manager
Marketing Manager 1 1,200.00 84.00 21.60 1,305.60
Operation Manager 1 1,100.00 77.00 19.80 1,196.80
Finance Manager 1 1,500.00 105.00 27.00 1,632.00
supervisor 1 2,000.00 140.00 36.00 2,176.00
Warehouse 5 1,900.00 133.00 34.20 2,067.20
Personnel 10,336.00

4.5 List of office equipment

Item Quantity Price per unit (RM) Total Cost (RM)

Office furniture 5 2,600.00 13,000.00
Computer 5 2,000.00 10,000.00
Printer 2 1,200.00 2,400.00
Proper Lighting 5 1,500.00 7,500.00

4.6 Organizational/Administrative Budget

ADMINISTRATIVE EXPENDITURE

RM
Fixed assets/Capital Expenditures
Office Furniture 13,000.00
Computer 10,000.00
Photocopy Machine 2,400.00
Proper Lighting 7,500.00

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 Working Capital /Monthly Expenditure
Salaries 20,998.40
Utilities 2,000.00
Rental 5,000.00

Other Expenditures
Business Registration & Licenses 100.00
Deposit Utilities 200.00
Deposit Rental 1,000.00

TOTAL 62,198.40

5.0 MARKETING PLAN

5.1 Customers/Target market

For our business, our target customer is woman for every age. There is no limitation
and specification for certain age of woman because every woman can wear it. Common
characteristics of our target customer is woman that love a simple but casual outfit that may
save their time especially a carrier woman.

To ensure that marketing effort has fulfil the customer’s needs as well as being the
profits to the business, we have taken steps to identify and focus on a selected groups of
customers. This is to ensure that the marketing efforts taken are within our scopes and
capabilities of our business. After much discussion and planning, we have a specific target
market. We have segmented our market based on the factors such as the price, quality and
the design of the outfit. Market segmentation is the technique that we apply in order to identify
our market which greatly helps in deciding our target market, finally our business in long run.

The target market of my business is many stages of age from teenager to adult and
career women because this knitwear is hunted by many stages of age nowadays because it
is comfortable and suitable to match with bottom and it has save time because it is very easy
to mix and match with any outfit.

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5.2 Sales Forecast

Sales forecast for

Year 2020

Month Sales collection (RM)

January 60,000
February 60,000
March 60,000
April 65,000
May 70,000
June 60,000
July 60,000
August 60,000
September 60,000
October 65,000
November 70,000
December 70,000
TOTAL 760,000

5.3 Marketing Strategies

 Products/services

Our main product is the outfit that give a good look to the customers and very suitable to
be wore on every type of event including a formal event. This products are very relevant
because the customers nowadays looked has been choose knit wear as their first preferences.
It also can be matched with any type of bottom either skirt or jeans. The design of the knit
wear will ensure that the customers can match with any bottom. That is why we produce this
type of outfit.

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 Brand

Brand is a name, term, sign, symbol or design that can identifies a product and
differentiate of from any other product. Our product has our own brand for the customers.
So that, the customers can easily recognize, remember and to pronounce our product.
Other than that, brand also can make our product becomes popular and can be recognized
easily. Next, can make our product protected by the copyright. Our brand is #chooseyours.

 Design

We are designing our product uniquely as our customers demand and needs. Based
on the demand, we are focusing more on the type and colour of the knit wear’s design to
make sure the colour and the design can attract the customers. Furthermore, the design
also can change the perception and the look of the outfit. The more unique of the design,
the customer will be more attractive to buy our products.

 Packaging

Packaging plays an important factor and can be used to deliver information to the
customers. The packaging of our products is we use the plastics packaging because it has
durability, so that we can promise the hygiene of our products are at the best rate and it
has a lightweight.

 Labelling

This labelling is printed onto the packaging of our product. This labelling is easy to read
and can be understand by the customers because it provides an accurate information and
details of our products. It is also provide a telephone number so that the customers can
contact us to give their feedback or any feedback.

 Ease of use

The ease of use may dramatically reduce the amount of resources needed when it
comes to offering the customers support. If the client or customers easily able to use our
product, service or application, there will be less need for customer services, in turn saving
our time and money as a business. The products is easily can be used after they have got
in their hand, they does not need any skills to use because the outfit is ready to wear. So,
it is the ease of use of our products.

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 Product Differentiate

Our products can be considered to be different from other brand because we have
provided high quality of material and the accessories, the design also different because
we produce a latest design that can make a fresh looks to the customers. The name of the
brand also has been attach at the back of the knit wear. So, it is easy to differentiate our
product with others.

 Price

Our company has produce a good quality knitwear to the customers within an
affordable price which is RM30.00 each with high quality of materials used. The operation
cost is determined by adding the profit element on top of producing the product. Cost per
unit that our products determine is about 99 per cent and our company made a marked up
which is 85% of the product. So that, price that our company provide to determine our
product is RM 30.00 per pieces

Operation cost:

i. Cost per unit: RM10.00

ii. Unit to produce: 400 units
iii. Total cost: RM10.00 x 400 units = RM4,000.00

Marketing price: RM30

So,

RM10.00 x 300% = RM30.00

Total sales: RM30.00 x 400 units = RM12,000.00

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 Place (Distribution)

Our company is located at Bertam, Pulau Pinang. The location is situated near the
retail shop that we put our brand which can make us easier to restock our products when
the products there is out of stock. The retail shop also located at the strategic place where
the consumers easy to reach the retail shop to find our products. Next, our products will
be manufactured or produce inside the premise of our shop and will be displayed in the
front office and also will be take place in the retail shop for more sale.

Manufacturer Retailer Consumer

Our product will be sold to the customers once the quality has been checked.

 Promotion

Promotion strategy is a method used by our company in order to attract the target
market. We used the promotion as a supplement to the product, price, and place strategies
to achieve the marketing objectives. To achieve the marketing strategy, we depend on
some activities such as advertising, sales promotion and personal selling concept as one
of our way to promote our products to the customers.

 Advertising

The advertising concept that our company provide is through the newspaper,
magazines, television, radio and internet. We believe that advertise through social media
is the best way nowadays especially in the pandemic like we have been through recently.
Everyone will focus on social media, so we believe that it is the most relevant way to
promote our business and products.

 Sales promotion

We also make a sales promotion at least once in 2 months to attract the customers.
We also believe that through sales promotion, it is the way for us to appreciate our
customers especially our fix customers. We are seeking for the enjoyment instead of profit.
The example of sales promotion that we provide is pond of purchase, contest, swap takes,
discount and sample. We believe that this sales promotion is very relevant too.

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  Public relation

We also use the public relation skill to promote our products. We believe that
communication skills are the most convincing way to promote and convince that our
product is the best and worth it to try. We have put some effort on every workers’
communication to increase their skill because we have considered that public relation is
one of the main way to promote our products.

 Personal selling

We also have considered that the personal selling is the best way to promote our
product too. We as a worker, we also has the contact and our siblings to support our
products. So, we have put some effort to use the advantage to promote our products. They
also will help us to introduce our products to others nest our business will be recognized
more.

5.4 Marketing Budget

MARKETING EXPENDITURE

RM
Fixed assets/Capital Expenditures
Signboards 4,400.00

Working Capital/Monthly Expenditure

Promotion 1,000.00
Advertising 1,000.00
Reviewing Activities/Websites 2,000.00
Other Expenditures
Pre-opening 10,000.00
Signboard License 400.00

TOTAL 18,800.00

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6.0 OPERATION PLAN

6.1 Material Requirements

Material Quantity Required Price per unit Total Purchase (RM)

(meter)
Milanese knit 100 25.00 2,500.00
Jersey 100 25.00 2,500.00
Interlock 100 25.00 2,500.00
Rib 100 30.00 3,000.00
Thread 500 2.00 1,000.00
Accessories 50 packets 30.00 150.00

6.2 Machine and Equipment

Item Price per unit No required Total cost Supplier/sponsor

Sewing Machine 1,800.00 3 5,400.00 Karysma Store
Sewing Tools 500.00 5 2,500.00 Juta Textile

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6.3 Operation Budget

OPERATION EXPENDITURE

RM
Fixed assets/Capital Expenditures
Sewing Machine 5,400.00
Sewing Tools 2,500.00

Working Capital/Monthly Expenditure

Milanese Knit 2,500.00
Jersey 2,500.00
Interlock 2,500.00
Rib 3,000.00
Thread 1,000.00
Accessories 150.00

Other Expenditures
Worker’s uniform 800.00

TOTAL 20,350

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 7.0 FINANCIAL PLAN

7.1 Project Implementation Cost

Capital Expenditure Cost Sources of Financing

Land & Building Cash
Furniture and fittings 32,900 Cash
Cash
Cash
Cash
Signboard 4,400 Cash
Salary, EPF, Socso 11,007 Cash
Cash
Cash
Machine & equipment 7,900 Cash
Existing asset
Cash
Cash
Working Capital 1 months
Sales & Marketing Costs (monthly) 4,000 Cash
General & Administrative Costs (monthly) 18,700 Cash
Operations & Technical Costs (monthly) 21,986 Cash
Pre-Operating & Incorporation Costs (one-off) 11,200 Cash
Other Expenditure (annually) 2,100 Cash
Provision for Contingencies 5% 5,054 Cash
TOTAL 119,247

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 7.2 Cash Flow Statement

2020 2021 2022 2023 2024

CASH INFLOW
108,240 0 0
Capital (Cash)
Loan 0 0 0
Cash Sales 760,000 765,000 770,000 775,000 780,000
Collection of Accounts 0 0 0 0 0
Receivable
TOTAL CASH
868,240 765,000 770,000 775,000 780,000
RECEIPT

CASH OUTFLOW

Pre-operating &
Incorporation 11,200
Expenditure
Sales & Marketing
48,000 50,400 52,920 55,566 58,344
Expenditure
General &
Administrative 224,400 235,620 247,401 259,771 272,760
Expenditure
Operations & Technical
262,082 333,517 407,932 425,011 437,012
Expenditure
Other Expenditure 2,100 2,205 2,315 2,431 2,553
Purchase of Fixed
45,200
Assets
Hire-Purchase
Repayment:
Principal 0 - - - -
Interest 0 - - - -
Loan Repayment:
Principal 0 - - - -
Interest 0 - - - -
Tax Payable 0 0 0 0 0
TOTAL CASH
592,982 621,742 710,568 742,779 770,668
OUTFLOW
CASH SURPLUS
275,258 143,258 59,432 32,221 9,332
(DEFICIT)
BEGINNING CASH
0 275,258 418,517 477,949 510,170
BALANCE
ENDING CASH
275,258 418,517 477,949 510,170 519,501
BALANCE
8.0 CONCLUSION

In a nutshell, what we may conclude from our details that has been discuss in the
business plan is we as the owner has been taken some effort to build this business, we are
grateful that we have the chance to be in the business field. Besides, to prevent ourselves
from being in the comfort zone, we also have been thinking next step to further our business
to be on another level. We have been thinking to upgrade the form of business from the sole
proprietorship to partnership to expand our business. As an entrepreneur, we have been
thinking the decision on how to proceed next. Everyone in the business field is considered to
achieve the dream to have a partnership, so do us. We believe that if we have the partnership
to share the business, we can expand our business and can sell more products that will fulfil
the customers’ preferences.

Furthermore, as an entrepreneur, we believe that preparing the business plan is very

important before we decide to further our business. We have been thinking that the business
plan also will help us to make sure that our business becomes smooth during the operation.
The importance of preparing the business plan is such as:

 To evaluate the project viability and growth potential

This business plan is a guideline to operate the business. Everyone in the company
will use the information contained in the company’s business plan, whether to set
performance targets, guide decision-making, with regard to on-going operations or assess
personnel performance in the term of their ability to make objectives set in the business
plan.

 To apply for loan or financing facilities from the relevant financial institutions

The business plan shows the financial strength or the company especially when applying
for the loans and to convince the investors towards providing funds or other financial
institutions. The business plan shows the company’s cash flow requirements and provides
a detail description of its assets, capitalization and projected financial performance. It
provides potential lenders and investors with verifiable facts about a company’s
performance. The details provided will attract the investors to invest on our company.
9.0 APPENDICES

Figure 9.1: SSM Registration

( Source: http://aimandesigners.wordpress.com )

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 Figure 9.2: Promotion of our products
( Source: https://images.app.goo.gl/5YdNHwyYfmdqLL2YA )

23
 Figure 9.3: Signboard License
( Source: http://tohssignlicense.com )

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