Assignment 2

Logistic and supply chain management

Faiz Parishwadi 6108020004

Answers:
1. If you were a business owner, would you choose to participate in a social media rather
than traditional advertising channels to maintain Customer Relationship Management
(CRM)? Why or why not?
- The prevalence of web-based media additionally further develops Customer
Relationship Management since it establishes a climate that makes it simpler for
clients to interface with organizations, and it empowers collaborations that were
recently disregarded by clients. So yes, I think it’s a smart way to choose to
participate in social media rather than traditional advertising channel but that doesn’t
mean the traditional assignment is not very much affective. The traditional advertising
is also very much useful for the engagement.

2. How important it is for a business to maintain a social media network account on

Facebook, Twitter, Instagram, or another popular site? Can you identify any challenge to
ensure and maintain customers’ data privacy in social media that may affect the CRM?
- Through online media, you can interface with existing and expected clients, offer
client assistance, perform statistical surveying and you can show your image character
by having a more credible association with your clients. The best-promoting systems
are designated towards a particular crowd. Online media is significant on the grounds
that it permits you to reach, support, and draw in with your ideal interest group —
regardless of their area. At the point when a business can utilize online media to
interface with its crowd, it can utilize web-based media to create brand mindfulness,
leads, deals, and income.