Individual Assignment

Provide an example of how an organization, such as Siam University uses different

media to present a consistent message using integrated marketing communications
(IMC).

Who is their target market, what should be their messages, and what media/
promotion mix should they use in order to attract their target market both at the
National and International level?

Instructions:

1. Prepare a Powerpoint slide. (10 slides maximum)

2. Every group member should present the slides.
3. Make it interesting and informative.