Bargaining Power of Buyers:-

Buyers may be a demanding bunch. They want to acquire the greatest products offered at the lowest
feasible price. In the long run, this put pressure on Real Estate Investors Plc's profitability. The smaller
and more strong Real Estate Investors Plc's client base, the greater the consumers' bargaining strength
and capacity to request increased discounts and offers.

Bargaining Power of Suppliers:-

Almost all firms in the Real Estate sector obtain their raw materials from a variety of sources. Suppliers
in dominant positions might reduce the market margins that Real Estate Investors Plc can generate.
Powerful suppliers in the Financials industry utilise their bargaining strength to demand higher costs
from Real Estate businesses. Higher supplier negotiating power has the overall effect of lowering Real
Estate profitability.

Rivalry among existing competitors:-

If competition among current participants in a sector is fierce, it will push down prices and reduce the
business's total profitability. Real Estate Investors Plc is a company that works in the highly competitive
Real Estate business. This rivalry has an impact on the organization's overall long-term profitability.

Threat of substitute products:-

Industry profitability decreases when a new product or service satisfies comparable consumer
demands in different ways. Services such as Dropbox and Google Drive, for example, serve as a
substitute for physical storage devices. The danger of a replacement product or service is significant if
it delivers a value proposition that is distinctively different from the industry's current offerings.

Threat of new entrants:-

New entrants in the real estate market provide innovation and new ways of doing things, putting
pressure on Real Estate Investors Plc via reduced pricing strategies, cost reductions, and offering new
value propositions to consumers. To maintain its competitive advantage, Real Estate Investors Plc must
handle all of these issues and construct effective barriers.