Professional Documents
Culture Documents
A brief of history
KidZania was created and developed by the Mexican entrepreneur
Xavier López Ancona, the current KidZania CEO. The first KidZania
opened in September 1999 in Santa Fe Shopping Mall in Mexico City and
was named "The City of the Children".
Corporate sponsors funded 55% of the initial investment.
In 2007, KidZania hired entertainment strategist Andrew Darrow as
executive vice president to expand the operation. Cammie Dunaway
joined in late 2010 as the chief marketing officer.