The Prince'S Trust Business Plan Pack

THE PRINCE’S TRUST
BUSINESS PLAN PACK

THE BUSINESS PLAN
WORKBOOKFA SINGLES.indd 1 24/07/2012 19:52

WELCOME
THE BUSINESS PLAN

You’ve got a business idea. You’ve decided to start
a business. You want to get going.
But there’s a lot more to a good business than a good idea.

You need to think things through to maximise your chances
of success. Are you the right person to run the business?
Will customers like your product?
A business plan will help you turn an idea into a business.

It needs you to think through all the parts of your business to
plan how everything will work. It will take a few weeks to write
if you’re going to do it properly. Some parts will be easier to
complete than others.
Stick at it because it’s not the final document that’s important,

it’s the process. Although you want to have a good plan when
you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and It’s best to tackle a business plan The pack is also available electronically.
complex; they explain only the most in small chunks. The Prince’s Trust Some of the sections of The Business
important information – what you want to Business Plan Pack can help. This Plan have tables to record the financial
achieve, how you will get there and the is The Business Plan divided into parts of your business. The tables are
things you need to do along the way. sections to help you develop your also available in MS Excel format and the
business idea. You can use the sums in these are automatic.
information in The Guide to help you
complete the sections.
The Prince’s Trust Enterprise

programme
To take part, you need to be interested We can’t guarantee that your business
The Prince’s Trust has helped many in self-employment and have a business will work or that we will be able to offer
young people to complete their business idea that you would like help to test and you money, but if you are up for a
plans and start their own businesses. If explore. The programme can then help challenge and want our help to explore
you are aged 18–30 and unemployed or you to see if your business idea will your business idea, get in touch and
working fewer than 16 hours per week, work and whether self-employment is come and meet us.
then we might be able to help you. We right for you. If through this process you
have offices throughout the UK and find out it is, the programme can offer
in each, there is a team of Enterprise mentoring support and, if you really need
programme staff. it, financial support to start your business.
However, if self-employment turns out
not to be the right option, the programme
can offer support to secure other goals
in employment, education, training or
voluntary work.

CONTENTS
GETTING STARTED
Whose plan is this? 03
SECTION ONE
Executive summary 04
SECTION TWO
Owner’s background 07
SECTION THREE
Products and services 09
SECTION FOUR
The market 10
SECTION FIVE
Marketing strategy 12
SECTION SIX
Market research 13
SECTION SEVEN
Competitor analysis 14
SECTION EIGHT
Operations and logistics 17
SECTION NINE
Costs and pricing strategy 20
SECTION TEN
Financial forecasts 21 £
SECTION ELEVEN
Back up plan 25
02

GETTING STARTED
GETTING STARTED
WHOSE PLAN IS THIS?

Business and owner details:
Business name:
Owner(s) name:
Business address and postcode:
Business telephone number:
Business email address:
Home address and postcode

(if different from above):
Home telephone number

Home email address

03

SECTION ONE
EXECUTIVE SUMMARY
1.1 Business summary:
1.2 Business aims:
1.3 Financial summary:
04

SECTION ONE
ELEVATOR PITCH
1.4 Your business name:
1.5 Strapline:
1.6 Elevator pitch:
05

SECTION ONE
06

SECTION TWO
SECTION TWO
OWNER’S BACKGROUND
2.1 Why do you want to run your own business?
2.2 Previous work experience:
2.3 Qualifications and education:
07

SECTION TWO
2.4 Training:
2.5 Details of future training courses you want to complete:
2.6 Hobbies and interests:
2.7 Additional information:
08

SECTION THREE
SECTION THREE
PRODUCTS AND SERVICES

3.1 What are you going to sell?
a product a service both
3.2 Describe the basic product/service you are going to sell:
3.3 Describe the different types of product/service you are going to be selling:
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and when you
will start selling them:
09

SECTION FOUR
SECTION FOUR
THE MARKET
4.1 Are your customers:
individuals businesses both
4.2 Describe your typical customer:
4.3 Where are your customers based?
4.4 What prompts your customers to buy your product/service?
4.5 What factors help your customers choose which business to buy from?
10

SECTION FOUR
4.6 Have you sold products/services to customers already?
Yes
No
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
Yes
No
If you answered “yes”, give details:
11

SECTION FIVE
SECTION FIVE
MARKET RESEARCH
5.1 Key findings from desk research:
5.2 Key findings from field research – customer questionnaires:
5.3 Key findings from field research – test trading:
12

SECTION SIX
SECTION SIX
MARKETING STRATEGY
What are you going to do? Why have you chosen this marketing method? How much will it cost?
TOTAL COST
13

SECTION SEVEN
SECTION SEVEN
COMPETITOR ANALYSIS
7.1 Table of competitors

Weaknesses
Strengths
Price
Product/service
and business size
Name, location
14

SECTION SEVEN
7.1 Table of competitors continued...

Weaknesses
Strengths
Price
Product/service
and business size
Name, location
15

SECTION SEVEN
7.2 SWOT analysis 7.3 Unique Selling Point (USP)

Weaknesses
Threats
Strengths
Opportunities
Unique Selling Point (USP)
16

SECTION EIGHT
SECTION EIGHT
OPERATIONS AND LOGISTICS

8.1 Production:
8.2 Delivery:
8.3 Payment methods and terms:
8.4 Suppliers:
Name and location Items required and prices Payment arrangements Reasons for choosing
of supplier
17

SECTION EIGHT
8.5 Premises:
8.6 Equipment:
If being bought
Item Already New or Purchased Price

required owned? second hand? from
18

SECTION EIGHT
8.7 Transport:
8.8 Legal requirements:
8.9 Insurance:
8.10 Management and staff:
19

Product/service name

A Number of units in calculation
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B Product/service components
SECTION NINE
COSTS AND PRICING STRATEGY
C Total product/service cost
D Cost per unit
E Price per unit
F Profit margin (£)

SECTION NINE
G Profit margin (%)
H Mark up (%)
20
24/07/2012 19:52
21
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total

A Month name
Sales forecast 10.1 Sales and costs forecast
B Product/service
FINANCIAL FORECASTS
SECTION TEN
C Product/service
Costs forecast
D Product/service

SECTION TEN
E Assumptions
(e.g. Seasonal trends)
£
24/07/2012 19:52
SECTION TEN
PERSONAL SURVIVAL BUDGET

10.2 Personal survival budget
Section Monthly cost (£)
A Mortgage/rent
Estimated costs
Council tax

Gas, electricity and oil

Water rates

All personal and property insurances

Clothing

Food and housekeeping

Telephone

Hire charges (TV, DVD etc.)

Subscriptions (clubs, magazines etc.)

Entertainment (meals and drinks)

Car tax, insurance, service and maintenance

Children’s expenditure and presents

Credit card, loan and other personal debt repayments

National Insurance

Other
B Total costs (£)
C Income from family/partner

Estimated income
Part-time job

Working tax credit

Child benefits

Other benefits

Other
D Total income (£)
E Total survival income required (£)
22

23
Month Pre-start 1 2 3 4 5 6 7 8 9 10 11 12 Total

A Month name
Money in (£)
B Funding from
10.3 Cashflow forecast

The Prince’s Trust
Funding from
other sources
Own funds
Incomes from sales
Other
C Total money in (£)
Money out (£)
D Loan repayments –
The Prince’s Trust
Personal drawings
E Total money out (£)

SECTION TEN
F Balance (£)
Opening balance
Closing balance
£
24/07/2012 19:52
SECTION TEN
10.4 Costs table
Cost item What is included and how you worked it out Total cost
24

SECTION ELEVEN
SECTION ELEVEN
BACK-UP PLAN
11.1 Short-term plan:
11.2 Long-term plan:
11.3 Plan B:
11.4 Plan B continued...
25

For more information on The Prince’s Trust, go to:
princes-trust.org.uk
Or call 0800 842 842
DSN1763 © The Prince’s Trust 2012 – all rights reserved. The Prince’s Trust is a registered charity, incorporated by Royal Charter, in England and Wales (1079675) and Scotland (SC041198).
Registered Office: 18 Park Square East, London NW1 4LH.

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THE PRINCE’S TRUST

BUSINESS PLAN PACK

WORKBOOKFA SINGLES.indd 1 24/07/2012 19:52

THE BUSINESS PLAN

But there’s a lot more to a good business than a good idea.

A business plan will help you turn an idea into a business.

Stick at it because it’s not the final document that’s important,

The Prince’s Trust Business Plan Pack

The Prince’s Trust Enterprise

WORKBOOKFA SINGLES.indd 2 24/07/2012 19:52

WORKBOOKFA SINGLES.indd 3 24/07/2012 19:52

WHOSE PLAN IS THIS?

Business address and postcode:

Business telephone number:

Business email address:

Home address and postcode

Home telephone number

Home email address

WORKBOOKFA SINGLES.indd 4 24/07/2012 19:52

1.1 Business summary:

1.2 Business aims:

1.3 Financial summary:

WORKBOOKFA SINGLES.indd 5 24/07/2012 19:52

1.6 Elevator pitch:

WORKBOOKFA SINGLES.indd 6 24/07/2012 19:52

WORKBOOKFA SINGLES.indd 7 24/07/2012 19:52

2.2 Previous work experience:

2.3 Qualifications and education:

WORKBOOKFA SINGLES.indd 8 24/07/2012 19:52

2.5 Details of future training courses you want to complete:

2.6 Hobbies and interests:

2.7 Additional information:

WORKBOOKFA SINGLES.indd 9 24/07/2012 19:52

PRODUCTS AND SERVICES

a product a service both

3.2 Describe the basic product/service you are going to sell:

3.5 Additional information:

WORKBOOKFA SINGLES.indd 10 24/07/2012 19:52

4.1 Are your customers:

individuals businesses both

4.2 Describe your typical customer:

4.3 Where are your customers based?

4.4 What prompts your customers to buy your product/service?

WORKBOOKFA SINGLES.indd 11 24/07/2012 19:52

4.6 Have you sold products/services to customers already?

If you answered “yes”, give details:

4.7 Have you got customers waiting to buy your product/service?

If you answered “yes”, give details:

4.8 Additional information:

WORKBOOKFA SINGLES.indd 12 24/07/2012 19:52

5.1 Key findings from desk research:

5.2 Key findings from field research – customer questionnaires:

5.3 Key findings from field research – test trading:

5.4 Additional information:

WORKBOOKFA SINGLES.indd 13 24/07/2012 19:52

WORKBOOKFA SINGLES.indd 14 24/07/2012 19:52

7.1 Table of competitors

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7.1 Table of competitors continued...

WORKBOOKFA SINGLES.indd 16 24/07/2012 19:52

7.2 SWOT analysis 7.3 Unique Selling Point (USP)

Unique Selling Point (USP)

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