‘The most important feature of a great organization is its total value, as an

integrated eentre of
business activism is more than the sum total of jual values of its value drivers
like brands,
‘employees, systems and technology and physical assets. In this chapter, we
discussed various
actual and notional methods of valuing a business enterprise, its assets, brands
and employees.
We also discussed various stages of an organization that demand various types of
valuations to
be carried out.

The most interesting part in this chapter is brand valuation. This valuation-is
more complex
for two reasons—identifying a brand could be difficult, and more so the separation
of the brand