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Net Present Value = Present Value of Cash Inflow – Present Value of Cash outflow
When a company goes public for the first time, its first issue of shares to the public is called
Initial Public offering. It is usually done by small companies to gain capital for expansion. Large
companies also do initial public offering in order for their stocks to be publicly traded. When a
company do initial public offering, information about the company will be available to the
public. IPO can only be done once. Transaction in an IPO is between company to company. On
the other hand, in a secondary market, transaction occurs between a company and the third
party. Stocks can be re-traded in a secondary market.
6. What is Beta?
Beta is a measure of a systematic risk. Systematic risk is risk subject to all investments. It
represents the correlation between the historical return of a given stock vs the historical return
of average stock in a market. It measures the sensitivity of the investment returns to the
changes on the market returns. A beta equal to 1 is a beta of the market as a whole. The
movement of return of the individual security is exactly the same with the movement of the
return in the market. A beta greater than 1 means that the individual security is more volatile
than the market return. When the beta of an individual security is less than 1, this means that
the individual security is less volatile than the market as a whole. A beta of zero means that
there is no correlation between the individual security return and the market return. If beta is
negative, movement of the individual security is at the opposite direction with the movement of
the market as a whole.
7. What is CAPM?
Required rate of return = risk free rate + (market return – risk free rate) X beta. A Capital Asset
Pricing Model uses a portfolio’s risk in the form of beta, the risk free rate approximated by the
US Treasury bill and the market return to determine the required rate of return for the security
or portfolio. A risk free rate is the return an investor receives from a riskless asset. The market
return is the required return on the average stock in the market. The risk premium for the
market (Rm-Rf) is the difference between the markets required rate of return and the risk free
rate. It measures additional return over and above the risk free rate that an investor demand in
order to move the investment into the security market line. The risk premium for the portfolio
B(Rm-Rf) is what the investor requires to purchase the stock.
Preferred shares:
A product life cycle is the time the company makes initial research and development on the
product until the company no longer offers customer servicing to the product. There are five stages in a
product life cycle: product development stage, introduction stage, growth stage, maturity stage and the
decline stage.
1. Product development stage – in this stage, there are no sales yet thus no revenue. The company
only incurs investment costs.
2. Introduction stage – marketing objective of this stage is to introduce the product to the market
and create trial of the product. Pricing at this stage is usually the highest. But sometimes
companies sets a low price for this stage in order for them to gain market. This is through a
market penetration pricing strategy.
3. Growth stage – at this stage, competition begins to grow. Prices are decreased due to high
competition. Marketing objective for thus stage is to maximize market share.
4. Maturity stage - this stage usually lasts longer than the other stages. Sales peak during this
stage and prices are deacreasing. Marketing objective for this stage is to maximize profit while
maintaining the market share.
5. Decline stage – in this stage, more firms withdraw from the maket. The marketing objective for
this stage is to milk or make the most out of their product. The price will probably be cut off in
this stage. The last option is to drop the product from the market
Breakeven point is the level of sales in which there is no profit. Fixed costs is covered by the
contribution margin. This is the point where contribution margin is equal to the total fixed expenses or
where total sales is equal to the total fixed expenses.