Aizah T.

Lomuntad
BEED II FIRST SCHEDULE

Skinner’s Operant Conditioning

If a dog poops on a carpet, we can either reward or punish the dog. Since both
reinforcement and punishment can either be added or taken away, we have four possible ways to teach
the dog a lesson. Operant conditioning was made famous by the work of B. F. Skinner and later became
the foundation for behavioral therapy, military drills, and animal training. Today Skinner’s work is more
relevant than ever. Since he showed that the timing and schedule of reinforcement can create an
addictive pattern of response, many tech companies, casinos, and others turn to his body of research to
find ways of how to create addictive consumer products.