National Institute of Fashion Technology, Jodhpur

Assignment 2: Impact of Covid-19 on Local Fashion Retail Stores and Boutiques and
their survival during the Pandemic
Subject: Fashion Business Research

Submitted to: Dr. Sheetal Soni Submitted by: Amrat Bagga

Amrutha V
Harshita Thakur
Shweta Gupta
Akshita Bishnoi
MFM Semester
Objectives
1) To analyze the impact of covid-19 on the retail stores during 2020-2021
(positive/negative impact under which the whole process of taking the business
online)
2) To understand the challenges the local fashion retailers faced during the pandemic and
how they overcame it
3) To analyze the impact of the pandemic on sales, revenue and number of customers of
the fashion retail stores

Questionnaire - Impact of Covid-19 on Local Fashion Retail Stores and Boutiques and
their survival during the Pandemic

We, the students of Department of Fashion Management Studies, National Institute of

Fashion Technology, Jodhpur, of batch 2021-23 as a part of our academic calendar would
like your input to study the “Impact of Covid-19 on Local Fashion Retail Stores and
Boutiques”. This study is just to understand how the pandemic impacted them and what all
measures were taken to continue the survival of their businesses. The data so collected in the
research will be used exclusively in the academic purpose and not any commercial purpose.
We solicit your kind co-operation by participating in the data collection process. Thank you
for your kind cooperation in advance.

Q1) Name/Name of boutique __________________________

Q2) When did you open your retail store/Boutique(Year)? ________

Q3) Location of retail store (City) ___________

Q4) Monthly income:

 Under 50K
 50-100K
 More than 100K

Q5) What product categories do you sell in your store? (You can select multiple options)

 Kids wear
 Men’s wear
 Women’s wear
 Bags and Accessories
 Footwear
Q6) Has your business been affected because of Covid?

 Yes
 No
Q7) What was the impact of pandemic on your business?

 Increased sales and revenue/income – yes / no / to certain extent

  Decreased sales and revenue/income – yes / no / to certain extent
 Increased customer demand/numbers of customers – yes / no / to certain extent
 Decreased customer demand/numbers of customers – yes / no / to certain extent
 Supply chain disruption – yes / no / to certain extent
 Distribution channel disruptions – yes / no / to certain extent
 Sourcing cost – yes / no / to certain extent
 Production cost – yes / no / to certain extent
 Others (please specify) ___________________

Q8) What was the approximate change in number of customers pre and post Covid (in %)?

0____10____20____30____40____50____60____70____80____90____100

Q9) By how much were the sales and revenue impacted (in approx. %)?

0____10____20____30____40____50____60____70____80____90____100

Q10) How did you sell your products pre-Covid?

 Online
 Offline
 Both A and B
Q11) Did you make any changes in terms of selling your products during pandemic?

 Yes
 No
If yes, what methods/platforms did you use? (You can select multiple options)

 Facebook
 Instagram
 WhatsApp
 Home delivery
 Store
 Any others (please specify) ___________________
Q12) If you started selling online during Covid, what all challenges did you face? (You can
select multiple options)

 Technologically incompetent
 Budget/financial crunch
 Low customer base online
 Any other (please specify) _______________
Q13) How likely are you to continue with multichannel approach to sales post pandemic?
  Very unlikely
 Unlikely
 Neutral
 Likely
 Very likely

Q14) Has this change in business model/practice from online to offline or vice versa
impacted the sale and revenue of your product? Is there any impact of change from offline to
online which helped them increase sales or revenue of product/business?

 Yes
 No
 To certain extent

Q15) What changes did you bring in your business to cope up with Covid-19?

 Add a new product line

 Discontinue a product line
 Increase of product price
 Decrease of product price
 Discounts, Rewards and Offers
 Home delivery
 Buy now, pay later on instalments
 Others (please specify) __________________

Q16) Did you receive any help from the government?

 Yes
 No
If yes, what help did you receive?
___________________________________________________________________________
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