GRABILLO, JHANEVHIE C.

BSN 3A

PERSUASION COMMUNICATION
VERBAL

 Verbal communication is the use of words to convey a message.

NON-VERBAL

 Nonverbal communication is the use of body language to convey a message. 

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“It’s not what you say, but how you say it.”
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7-38-55 Rule
A famous study by Albert Mehrabian, Professor Emeritus of Psychology at UCLA, found that an
audience decodes the intent behind a speaker’s words:

 from visual clues (body language) about 55 percent of the time;

 from tone of voice about 38 percent of the time; and
 from the speaker’s actual words only about 7 percent of the time.
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Audience tends to believe the nonverbal cues:
1. When people are trying to decide whether or not they like you
2. When people are trying to decide whether they trust you
3. When people are trying to decide whether to believe what you are telling them
4. If people disagree with your position on an issue they will still use non-verbal cues to
make up their minds about you
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The secret to persuasive communication success is three-fold:
1. Become acutely aware of your regular verbal and non-verbal deliveries
2. Become an active, empathetic and nurturing listener to the thoughts and feelings of
others, using well-developed questions as your primary means of connecting with others
3. Become aware of how the comfort/discomfort paradigm plays out in your interactions
with others.