Professional Documents
Culture Documents
MTE&CS Newsletter (Third Issue)
MTE&CS Newsletter (Third Issue)
In Touch, In Tune
Table of
Contents
Greetings – Pg. 2
Gallery – Pg. 15
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In Touch, In Tune
Greetings!
We are mere days away from the Christmas holiday
season and a brand-New Year. Consequently, we
take this opportunity to wish you and your family
the very best for the holiday period. Moreover, we
look forward to providing our valued events,
communication and educational services to you
and our potential clients in the future.
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Congratulations to
our Director!
As a provider of events services and considering
the ongoing pandemic which gravely affected the
way the events industry operates, our Director
felt it was necessary to update her events skills
and knowledge. Hence, she pursued an online
certificate programme in Events Management
with the renowned SITAL College of Tertiary
Education.
From June 24 to August 19, we were exposed to several topics with very engaging presenters. Topics included:
Brand storytelling; Brand Identity; Importance of having a website for your business; iPhone/Android
Photography; Exploring Social Media for Marketing; Content Creation; What your audiences want; Products as
experiences: power to the people and Instagram as a tool for growth. Presenters included Jamaica’s Tamia
Carey, owner of Stush Marketing; Nathan Patrick; Emily McKay; Elmear McManus; Francesca Mastrovito and
our very own Gabriella Agostini, Chief Operation Officer of CGA Limited. The nine-part series was largely
hosted by Cristina Reni, Executive Director of Food for Soul; Caribbean Export’s Natasha Edwin-Walcott also
put in a host appearance.
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Most of the events industry is still playing catch-up We can boast about the strengths of the digital events;
following the accelerated changes COVID-19 caused. however, we have been and continue to monitor the rise of
However, with the relaxation of certain restrictions and hybrid and virtual events. Admittedly, while there are
the recent revocation of our country’s State-of- several advantages, there are numerous disadvantages and
Emergency on November 13, we believe the events they will continue as long as events are hosted from behind
industry will slowly return to some level of normalcy, computer screens.
but over time.
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Crisis Communication
Workshop
In our June publication, we provided a range of tips to guide communicators during a crisis. Approximately four months
later, in October, our Director, Wendy Campbell-Paul, facilitated a two-day crisis workshop; participants were front line
law enforcement officers of varying ranks from the Port-of-Spain Division.
Entitled: “Reputation Matters: Preventing, Responding to & Evaluating A Crisis”, the workshop was a combined initiative
between our company and the Port-of-Spain Division. The planning committee included our Director, Senior
Superintendent Terrence Nobbee, acting Superintendent Karen Lancaster-Ellis, ASP Bhagwandeen and WPC Walcott.
As a growing business, feedback on performance is extremely important to us; thus, our Director conducted an evaluation
which found the following: 93.3% strongly agreed that the facilitator was engaging and 6.7% agreed; 86.7% strongly
agreed that the course objectives were met and 13.3% agreed; 80% strongly agreed that the content was organized and
easy to follow and 20% agreed; 93.3% strongly agreed that the facilitator was well-prepared and able to answer any
questions and 6.7% agreed; 86.7% strongly agreed that the presentation materials were relevant and 13.3% agreed; and
80% strongly agreed that the exercises/role plays were helpful and relevant while 20% agreed.
“While we are aware that crises happen anytime and anywhere, we are of the firm belief that companies or individuals
should make every possible effort to protect themselves from crises because they have the potential to destroy images.
The only answer is continuous training”, our Director said.
Below are images of our Director presenting certificates to participants of the crisis workshop.
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(KLE) I have been a police officer for the past twenty-seven (27) years.
(KLE) That’s an important question. I don't really see things from a (MTE&CS) As a woman, has it been difficult to climb the ladder at
gender perspective, but my experiences in the TTPS have forced me to the TTPS?
see things otherwise and this led me to my first publication which
looked at the challenges for women in law enforcement. Since then, I (KLE) No! There is a process, which is not gender-specific; thus,
just gathered more experiences where men in policing use their gender both males and females are exposed to the same
or their rank to 'flex their muscles’. In fact, about two years ago, for opportunities. (Continues on page 7)
International Women's Day, I led an operation. During the operation, a
senior officer called me on my cellular phone and instructed me to
return to base with the team of women and to call off the exercise. The
senior officer further stated that what we were doing was cosmetic.
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“However, from my observation and experience, women work twice or thrice as hard to be recognized for their work”.
However, from my observation and experience, women work twice or (MTE&CS) After this phase of your life, what is your next step?
thrice as hard to be recognized for their work. Whilst there is an
imbalance in this ratio, it does not affect promotional opportunities, (KLE) A continuation of the phase…(she laughs) in my next
since there are critical issues, which do not pay cognizance to an officer's pursuit. I cannot put a separation to this phase and another. The
hard work, and this must be addressed in the current Performance extent to which this experience has prepared me for life cannot
Management Appraisal System. Therefore, regardless of your effort, the be separated from any other pursuits; I will just continue to use
current PMAS system does not reward you in terms of promotion. all this experience in my next pursuit, hopefully as a Consultant,
perhaps in Public Speaking, Speech Writing or in Academia -
(MTE&CS) What are some of the major challenges you encountered wherever God leads me, I will follow.
during your time at the TTPS?
(MTE&CS) Identify changes you want for the TTPS.
(KLE) Some of the major challenges relate to the negative aspects of the
culture in the TTPS and my struggles to change the way we do business (KLE) There are so many. I think they are too numerous to
which will allow us to become a more professional organization. I am of mention all of them, so I will focus on a few. Of key importance
the view that we are steeped in traditionalism to the extent where it is how we treat persons and organisations we interact with; I
affects our effectiveness. However, change is coming, but a bit slow. hope we can become an organisation with professionalism as a
Additionally, the batch, friend and family culture, is hampering our critical factor. I want to see an improvement in our detection rate
progress through our inability to separate these associations from the job and in our investigative capacity. I also want to see the right
at hand. I struggle to understand why, when persons do not perform, we people for the right job, in terms of police officers, civilian
still retain their services for years and this goes across the employees and those from whom services are procured.
spectrum of sworn and unsworn staff. There is also the challenge of Moreover, I think improved synergy between the TTPS and other
wrong-doing and the extent to which it pervades an organization where stakeholders will provide for seamless operations. For a long time,
one of our primary responsibilities is to preserve the peace, detect crime my pet peeve has been to see greater efficiency in the TTPS’
and other infractions of the law. As law enforcement officers, we are administration inclusive of technology, human resource and
held to higher standards since we arrest those who commit the finance. Greater efficiency in these administrative
infractions – so why should we be engaging in such criminal activity? As departments are fundamental to our policing efforts on the
a matter of fact, I recall a senior officer suggesting that an officer under frontline. I have seen significant progress in terms of greater
my administration should be charged. I informed him that there was no efficiency, innovation and a customer-focused approach at the
evidence to prefer such a charge and doing so could be perceived as Human Resource Branch of the TTPS over the last year or two
malicious and will be an exercise in futility as there was the likelihood and I think they are providing the level of service where one can
that the matter would be dismissed. He was more concerned about feel a deep sense of satisfaction. However, some other
appeasing the public than about fairness and justice. If deviance is at the departments can learn a lot from the Human Resource Branch –
heights of any law enforcement organization, then where does it leave but I am still not hopeless as over the years they have been trying
that organization? really hard to improve the efficiency and effectiveness of their
services. I will also be happy if persons are more selfless and
(MTE&CS) How did you overcome them? think of organisation and country a bit more rather than
adopting a ‘what’s in it for me’ mentality or how much kudos or
(KLE) In business, sometimes doing nothing is an option - you leave it to recognition they can derive. Notwithstanding, I came from the
God, pray and he will take care of it. Our Lord God said he will never private sector and the TTPS is no different to many organisations
leave us nor forsake us and that's exactly what he did in my case. Where who experience similar challenges, As a matter of fact, although I
instructions are lawful, you must carry them out although you may have advanced some challenges, I am a very hard task master, so
disagree, but when instructions are unlawful, you must stand firm and what may be inconsequential to most persons, is important for
do what is right. I was later transferred, and I am very comfortable with me – it’s just who I am. So, I am of the view that the TTPS, as one
the firm stance I adopted. In retrospect, I have no regrets and I am of the largest organisations in T&T, is perhaps one of the best
happier now in my new posting. In other instances, I either wrote managed, given the dynamic environment in which we operate
reports or argued vociferously during which time I presented alternatives and the number of sworn and unsworn officers which together
and persons agreed with my suggestions. I know very well that I may not numbers around 10,000.
always be right and if there is disagreement, I am always prepared to
agree to disagree or simply change my view. I do not expect all my
challenges to work out in my favour – it is not an ideal world. So, I
embrace all my challenges, try to learn from them and I say the Serenity
Prayer. We are all different and none of our fingers are the same length.
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Customer Service
Workshop!
Front line law enforcement officers of the Port-of-Spain Division
were exposed to many different topics enroute to their certification
in Customer Service training. Entitled “Executing Fruitful
Customer Service Training Through Potent Communication, this
workshop was held in August and focused on many human
communication topics.
CSR Participants’
Feedback
We believe feedback is a strong indicator of
one’s performance; thus on completion of this
workshop, our Director sought feedback from
the participants. The findings are as follows:
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Instagram Giveaway!
As part of our Corporate Social Responsibility
initiatives, we conducted a hamper giveaway contest on
Instagram in September.
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In Touch, In Tune
Marketing
Analysis: GMB
holding steady; FB
& IG climbing!
As we continue to monitor our marketing efforts, we are pleased to report that Google My Business’
data and our main social media platforms (Facebook and Instagram) reflect that we continue to
experience significant traffic to our business.
However, because of GMB’s ongoing changes to business profile performances, we are unable to
supply a more detailed and accurate breakdown of our core profile metrics; notwithstanding, the
available Insights data from June 1-November 1 exemplifies that our business was viewed 724 times via
Google Search & Google Maps on mobile and desktop devices. Also, our published photos have been
viewed over 600 times.
Moreover, at the time of writing, our Facebook and Instagram profiles have grown since our last
publication. Facebook followers (people who have chosen to receive our updates that we post in their
newsfeed) and likes (people who have chosen to attach their name to our page as fans) were each
nearing 1000, while Instagram followers were approaching 300. Additionally, as a direct consequence
of our nine-part digital training entitled: “Taste Online: Improve your company’s digital strategy”, we
also launched a LinkedIn page and YouTube account, both of which are in their embryo stages.
“Given the continuous changes with Facebook and Instagram’s algorithms, we remain pleased with
our social media marketing efforts. The key is to learn to beat their algorithms by producing unique
content and immediate responses because audiences have taken their valuable time to interact with
our brand”, said our Director.
She continued: “We admit that the events and communications market are quite saturated. More
than that, with the sudden coming of the pandemic, the events industry was severely affected.
However, we continue to see the results of our marketing efforts and we are very thrilled with them
thus far. This augurs well for the future.”
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In Touch, In Tune
• Do not encircle your plate with the left arm while eating
with the right hand!
• Do not push back your plate when you are finished eating;
it should remain where it is until it is removed!
• Do not put your elbows on the table; however, you may
rest your hands and wrists on the edge of the table!
• Do not slouch or slump at the table!
• Do not wave your spoon or fork during a conversation
while there is food on them!
• Avoid speaking while your mouth is full either with food or
liquids!
• If not offered, do not ask for second helpings!
• Do not use toothpicks at the table and do not attempt to
clean your teeth with your fingers!
• Do not consume large amounts of food!
• Do not burp or flatulence at the table!
Conversations at
the dining table:
When you are invited to sit-down events, Harmless Topics:
sometimes knowing what to say can be very
Weather,
daunting especially if you do not know the Traffic
people seated at your table. Non-controversial current events
Travel
Environmental Issues
Do not despair! We have a few conversations Common experiences
at the dining table tips for you; however, Sports
before we tell you, you should make every Books
effort to educate yourself before attending The Arts
the event, particularly if it is a “big shot” Topics to Avoid:
event. We urge you to read, read, read and
observe the world around you. Also, stay on Your health
top of your profession. Following are some Other people’s health
Questionable stories
topics that will set you right at the dining Income
table. Dirty jokes
Gossip
Religion
Politics 12
Intimate details about you
In Touch, In Tune
In the past few months, we were contacted to plan weddings; however, some clients were stumped by the ongoing
pandemic which, at the time of writing, is permeating our country with increased confirmed cases and deaths.
During this time, site visits have been aborted because some members of the visiting party were not vaccinated,
children have been stopped from attending certain venues, and yes, frustrated clients have taken the ultimate
decision to postpone their wedding…until further notice.
Have you faced a similar fate? Being laid up in your home for several months does not mean your wedding planning
has to come to a screeching halt. The short and simple answer to this so-called dilemma is to simply change the way
you do things, or from a business perspective, just pivot!
In fact, we encourage clients to have their weddings during this time especially if they have limited budgets, and
additionally, because we must learn to live with and around the virus. Here are a few helpful tips on how you can
pivot around the pandemic and still have your dream wedding:
• Use the postponement period to gather fresh ideas and inspiration; and to review your budget and guest list!
• Continue to liaise with your wedding planner, if you have one!
• If you wanted 200 people at your wedding, drastically reduce the figure to a manageable micro size. The
remainder can stay online as part of your hybrid event!
• Take virtual tours of potential wedding venues from the comfort of your homes!
• Alternatively, consider using your home as the wedding venue providing your parking space and infrastructure
(yours/residents) can handle it!
• Conduct a small wedding now and a large reception afterwards!
• Do not estimate your final headcount until about one month before the wedding!
• It can be challenging, but you can ask your unvaccinated guests to kindly consider getting vaccinated!
• Covid-19 restrictions are continuously changing; therefore, you must continue to monitor them!
• Book your vendors early and maintain contact with them…virtually!
• Have your caterers deliver food and cake samples to your home!
• Discuss your ceremony with the wedding officiant virtually!
• Brides can have initial meetings with their florists, hairstylists and makeup artistes virtually to discuss their
needs!
• On the wedding day, monitor guests’ body languages/nonverbal cues to determine if they want to social distance!
• Ensure all Covid-19 protocols are maintained!
We must tell you that events, in particular weddings, are very stressful and the pandemic has not helped.
Notwithstanding, we hope these few tips can assist you. Alternatively, hire an astute wedding planner who
understands the ins and outs of wedding planning during these times.
Your wedding can still be the way you dreamed it ….with just a few minor changes! Book your event with us at
www.majictoucheventsandcommunications.com/ourservices.
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In Touch, In Tune
Understanding the
Media Environment!
By Wendy Campbell-Paul, former Journalist
As a former Journalist who worked in Trinidad and Tobago’s mainstream media (Print & TV) for 15 years covering
sports, court, crime and investigative stories, and who studied Mass Communication at the Master’s Degree level as
well as Journalism and Public Relations, I am eminently qualified to make statements on the media. Moreover, I
have also lectured hundreds of students in Media and Public Relations at renowned learning institutions and have
provided media and communications training services for members of the protective services.
Since our last publication in June, several major developments have taken place following which the media were
chastised in some quarters for the way they “skew their stories”. Moreover, it has become commonplace to use the
media as scapegoats as they are blamed for almost everything that has gone wrong in society. Additionally, our
media are referred to as biased, unreliable and even dishonest. Notwithstanding, I am not here to defend the media,
but my humble and pragmatic outlook is that the media are only doing their jobs with the information they receive
from their “sources”.
A recent case, emanating from one of these major developments, that really jolted me was a television interview
with a female Journalist and a civilian personnel who was asked a very direct question which, up to the time of
writing this piece, had not been answered. To my mind, the question required a simple “yes” or “no” response, yet
the female Journalist was in turn asked very disparaging questions surrounding her personal life. I am still
mystified by this.
Admittedly, the media does have the power to shape one’s mind by the content they provide; however, one thing we
must understand about the Trinidad & Tobago media is that they are considered the Fourth Estate after the
Executive, Legislative and Judicial branches. This means that when members of the public do not get satisfaction
from these three branches, they will turn to the media for assistance – and they will get it, particularly if it is a
“juicy” piece of news.
Moreover, the T&T media operate in a very competitive environment in a relatively small population of
approximately 1.4 million people. Additionally, media comprise several vehicles including but not limited to radio,
TV and print; let us not forget the very popular social media which does not sleep. Considering this, there will be a
need for some media houses, particularly the print media, to look for fresh angles around the same story chiefly
because they are coming out the next day after radio, TV and social media. I know….I did it, and I have preached
this fact on numerous occasions to former students and workshop participants.
The question is whether the fresh angle is a wrong reflection of the actual story or is it just a new take? If it is the
former, then there will be grounds for complaints and informed debates; however, if it is the latter, then there is no
need to rebuke the media house or the Journalist. Remember, they are only doing their jobs and we should really
try to get a better understanding of the media through training.
Finally, from the Public Relations/Communications standpoint, Governments and companies who continue to
blame the media for every piece of negative news, need to check themselves before attacking the media. I
understand the love-hate relationship between these entities only too well; notwithstanding, they need each other
more than they are willing to admit. The media needs PR for its news and PR needs media as its vehicle to carry its
messages to the wider public. So, what is the issue? The short answer is that working PR/Communications
personnel need to get a better and complete understanding of the ever-changing media landscape through effective
teachings. That’s where I can assist.
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Gallery!
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Who We Are!
About Us How to reach us?
Majic Touch Events and Communications Services Address: #37 Darwill Gardens, Olton Road, Arima,
(MTE&CS) is a recently re-branded and registered Trinidad & Tobago
company whose base is in Arima, Trinidad and
Tobago. Previously, the company was designed to Local Phone: (1868) 354-7179/756-4537
provide only Media & Public Relations services; Int’l Phone: (1954) 381-3169
however, due to the growing number of requests to
officially get involved in the events industry, the Email:
company’s directorship decided to broaden the info.majictoucheventsandcomms@gmail.com
company's scope to include and to meet the needs
of the events industry. Website:
www.majictoucheventsandcommunications.com
The company also decided to increase its
educational services through lecturing and
corporate training. This literally means that this
dynamic company is a one-stop shop. You can ask
us to coordinate your event, provide
communication services and educate you or
employees in your company. Which ever service
you desire, we will be more than happy to provide it
for you.
Our Services
Events Services Communications Services Education Services
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