Business Environment Assignment:

Analysis of different types of companies

their size and scopes
Introduction
In the present scenario, internal and external factors create a great impact on the
business organisation and its development and competitiveness. Business
environment assignment has focused on the impact of various macros environment
challenges on the BBC. It discuss about the political, economic, social, legal and
environmental impacts on the BBC. Business environment assignment also discuss
about the strengths and weakness of the BBC. Not only has that it also revealed
that how company strengths and weakness helps BBC in their decision-making. In
the pestle analysis report briefly, discuss about the company gain and its
opportunities. The market analysis of BBC also helps the company to develop its
opportunities and makes positive decision to meet the weakness. The market
analysis also helps the company to compete with other business organisation in
business market.

Impact of various macro environment

Different macro environmental factors influence the business operations of
different organisation among international, national and regional levels. The
external factors help the organisation to achieve its objectives by the modification
of strategy as per market requirements. As influenced by the idea of Theaker
(2017), market analysis also helps to identify the threats and challenges of the
organisation.
In reference to the opinion of SHTAL et al. (2018) business operations are often
hindered due to external factors as they can provide wrong forecasts. Business
environment assignment contains the information that detailed analysis on these
factors also does not provide proper guarantee on the organizational effectiveness.
Macro analysis only provides the inputs about testing and strategic development.
For an example, it can be said that a sudden climate change or modification on
customer demand pushes organisation to implement changes in its strategic
decisions.

Political The Board of Governors mainly hold and

looks after the responsibilities of BBC thereby
participating and taking major decisions for
the company. BBC is a self-regulated
broadcasting organisation and it focuses on
the current affairs and political issue, which
are controlled by the government. As stated
by Song et al. (2018), regulatory changes
affect the activity of organisation. Following
that different political issue creates some
external pressure on the BBC and evaluates
the truth of the news. BBC news is followed
the broadcasting regulation of UK (as
influenced by Fargani et al. 2017).

Economic In the mid of 1980 British market shifted from

“centralized” to” decentralized”. Cost cut of
government creates a reduction in company
budget. BBC does not pay any attention in the
commercial ground but it pays £3.6 billion per
 year as a licensing fee (Theguardian.com,
2016). Global economic change creates a
reformation in the BBC structure. BBC
forcefully decentralized its business strategy
to survive in the UK business world.

Social BBC also implements different structural

changes to meet the customer demands. As an
example, BBC has started to broadcast
entertainment channels like cartoon or kids
channels for heavy demands. BBC also
develops new technologies like face book,
twitter and it also innovates attracting service
to modify consumer behaviour.

Technological In the present scenario, business world

changes its nature with internet connection
and new software technology. BBC has
implemented reengineering in business
process to reduce the cost reduction and
resource capitalization (bbc.co.uk, 2018). As a
result, BBC has bought a brief changes within
its website.

Legal Through BBC being a self-regulated

company, yet the UK Government appoints
the board of its governors. As influenced by
Darabpour et al. (2018), the UK government
permits BBC for a limited period broadcast.
Without this permanent permission, BBC is
revenue generation is affected. It also creates
a financial stress on the organisation and
 changes the internal environment of BBC.

Environmental In presently BBC has started sustainability

program using waste reduction and recycling
methods. Recycling methods helps BBC in
energy saving and reduced the cost of their
production (Standard.co.uk, 2017). This
procedure has helped the organisation to
promote a fair-trade policy in order to meet
the requirements of current market. In
addition, it can be said that continuous
pressure from stakeholder has enhanced the
social responsibilities and it recognizes its
business framework.

From the above analysis given in business environment assignment, it has been
seen that political factors hamper the strategic operation of BBC and creates a
negative impact on market analysis. Social factors help BBC to forecast the
possible changes in future market and analyse the future prospects of the
organisation. Technological development and sustainability program develops
fulfill the stakeholder demands and increases stability in competitive market
(Salter et al. 2018). On the other hand, legal policies impose financial and
broadcasting impediments on the company

Strengths and weakness of the organisation

SWOT analysis of BBC shows the different strategic changes and decision-making
analysing the strengths and weakness of the company.
Threats
● The increasing numbers of domestic
channels by BBC may reduce its
number of views
● BBC has faced a strong competition
from the domestic broadcasters of UK
as well as new international centres
(Standard.co.uk, 2017).
● BBC has faced several threats from
growing online newspapers like CNN
(as influenced by bbc.co.uk, 2018).
Strengths
● BBC is the fastest growing
broadcasting centre among the news world
● From the 1922 BBC has maintained its
consistency and reputation which
creates a great faith on viewers.
● BBC always provides the new and
updated things to their viewers. Color
TV, 3D channels and HD channels are
the main contribution of BBC.
● It also holds a strong financial
structure in respect to their revenues
Opportunities
● BBC can integrate different global
events to increase the strength on
brand.
● This company has wide scope to
deeply penetrate into global markets
after conducting a proper market
analysis
● Company has wide opportunity to
broadcast news to increase its viewers
from south Asian and Asian markets
● Partnership with different satellite
channels has increased the popularity
of BBC.
● Increasing number of information
technology, and latest news on fashion
trend increase the viewers of BBC
Weakness
● The operation cost of BBC is very
high
● BBC, in recent times, is going to
through various issues for
broadcasting overrated news
● BBC has faced so many controversies
on the world issues (influenced by
bbc.co.uk, 2018).
● Some timers it has been seen that BBC
broadcasted politically biased news,
which creates dissatisfaction in their
 and profits. audience.

The micro environmental factors influence the strengths and weakness of an

organisation. This internal environment also analyses the opportunities and threats
of an organisation. From the above SWOT analysis given in business environment
assignment, different threats have been found on the market value of BBC. This
threat helps BBC to their future financial structure making. If BBC reduces its
domestic channels then number of viewers will be increased. As stated by Saleem
(2017), all changes that are brought about in customer’s preferences and needs
influence organizational policies. For instance, BBC had to recently change its
broadcasting services as result for customer demand for more numbers of
entertainment channels. New software update and innovation of BBC increases
competitiveness in business market.

Internal strengths and weaknesses of organisations

Weakness and strengths within an organisation are two interrelated factors in
macro-environment of an organisation. The management team provided an
overview that that certain unavoidable and unpredictable changes within these
macro environments could highly influence the decision-making process of a
company. In this context given in business environment assignment, it can be said
that if the company has enough capital, these changes cannot affect their strategies.
In another context, if the company get rapid staff turnover, the global inflation
rates can cause economic turmoil and the organisation may fail to pay the proper
salary to their employees. On the other hand, political environment of a country
can affect the organisational environment. In this aspect, political environment is
an important macro factor that affects strengths and weakness of a company.
Politically strong companies can take their steps confidently. In order to resolve
this problem, company can recruit expert staffs to meet the political requirements
and changes. They should be aware of the political changes in country and effect of
the political environment in organisational growth.
Apart from that resource of a foundation and the socio-culture factors are
interrelated. As opined by Háša and Brunet-Thornton, (2017) in order to meet
customer preference and attract more customers, a company should follow a
business strategy that allows them to abundant financial and natural resources.
Working efficiency of employees and coordination between team members and
team leaders is a driving force for growth of company. In this aspect, the company
must hire an influential team leader, who can motivate the employees to meet goal
and make them self-sufficient to take their own decision. Along with these macro
environments, cultural environment of the workplace is also a responsible factor in
terms of building up strength. The cultural environment of workplace impacts the
employees in an effective way. Maintaining a healthy culture may allow the
employees to focus on their job, which will increase their working efficiency.
Therefore, conducting an efficient analysis of external and internal factors of a
company helps to identify the weakness and strengths of them and that directly
influence their decision-making capabilities.

Conclusion
Business environment assignment shows that, in terms to run a successful
organization and meet their objectives a company must incorporate some strategic
plans and responsible staffs. It is very important to follow systemic structure in
order to survive in this competitive world. Another important factor that can be
concluded from this study is that responsible and skilled staffs must be recruited in
every department of a company to make it strong. From the above analysis of
BBC’s organizational framework given in business environment assignment, it can
be assumed that if the certain activities are placed properly, then there are high
chances to bring modification in business performance and thereby generating
positive outcomes for the organization. Business and marketing strategies must be
improvised in terms to get an efficient outcome. Every company follows their
unique business strategies to achieve their ultimate goal. From the analysis of
macro and micro-environmental factors that affect the strength and weakness of a
company, it can be concluded that they can affect the organization both good and
bad way. In this aspect, company should revise their strategy and implement new
strategic techniques as per requirement.