Group 47

Rhinabh Aditya
Divya Rupa Kumbha
Ravalika Puppala
Sreejita Mazumder
Jayraj Agrawal

Media Plan for the launch of “Gaming Laptops” by Lucky-Goldstar (L. G.) dated 6th July 2021
at 11 pm on Microsoft Teams :

Idea behind the product : The all new L.G. Gaming Laptop will be totally customizable and
tailored to the needs of the customer.

Key Features -
1. ASUS ROG Strix X570-E motherboard
2. 144hz 4K Monitors
3. L.G. ThinQ supported
4. Lithium-ion Battery
Customizable Features -
1. Proccesors (11th gen, i5, i7, i9)
2. Display size (1080p 240hz, 4K 144hz)
3. Graphics Cards (RTX 3060, 3060 Ti, 3070)
4. RAM (16gb, 32gb, 64gb) , VRAM (8gb, 10gb, 12gb) , Internal Storage (512gb, 1tb, 2tb SSD)

Marketing Plan :

1. Collaborations with Top Gamers / streamers across various social media platforms which
include streamers like Dynamo, Scout, Jonathan to promote the use case of the product.
2. Partner with gaming companies to organize gaming tournaments and increase product
awareness by using L.G. gaming laptops for the tournaments.
3. Rewards and giveaways in collaboration with gaming companies and streamers.
4. Cross promotion with gaming companies, and free access to Xbox game pass for the first
month to all users.
5. Target Audience will be Gamers, VFX Artists, Crypto miners.
6. Pre-installed apps like Blender, Solidworks, Streamlabs.

Goals :
1. Expand self-paced and seamless gaming opportunities.
2. Encourage collaboration, creativity and critical thinking.
3. Engage people in real world gaming