Professional Documents
Culture Documents
Listening You are going to hear part of a speech given by Lorenzo Zambrano, Chief
Executive of the Mexican company Cemex. At the time of this speech, Cemex was
the world’s third largest cement producer. (Cement is a material used in
building.)
Vocabulary Mr Zambrano describes how and why his company became a global company.
You have one minute to read the questions below before you listen. You will
hear the speech twice.
Use of English 1 Put the following events in the correct order according to when they
happened. Start with the event which happened first. Write a letter on each
line.
Reading a) Cemex started expanding into Asia.
b) Mexico opened up its economy to foreign investors.
c) Cemex bought cement plants in Spain and South America.
Grammar d) There was a financial crisis in Mexico.
e) Cemex decided to become a global company.
f ) Cemex acquired two companies in the US.
Functions g) Cemex took over two other Mexican producers.
d) During the economic crisis, income from the Mexican operations fell by
........... . . . . . . . . . . . . . . . . . %.
3 What were the reasons why Cemex decided to become a global company?
Mark all those that Mr Zambrano mentions.
a) There was strong competition from large international companies.
b) Cemex was losing money.
c) It was difficult to expand further in Mexico.
d) To avoid being taken over by a bigger company.
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Listening Name/Class:
Progress Test 1
Vocabulary A To which industry does each of these companies belong? Match the
descriptions (4–9) with the industries (a–f ).
4 This company operates a chain a) accountancy
Use of English of supermarkets.
5 This company provides power from b) consumer electronics
nuclear power plants to other industries.
Reading 6 This company develops and sells drugs c) electricity generation
for a range of medical applications.
7 This company supplies cloth to clothing d) food retailing
manufacturers.
Grammar
8 This company manufactures such items e) pharmaceuticals
as TVs, video recorders and CD players.
9 This company audits the finances of other f ) textiles
Functions companies and prepares their annual
financial statements for them.
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Name/Class:
Progress Test 1
Grammar A Complete this report by writing the correct form of the verbs given in
brackets. Use either the past simple or the present perfect.
answered
Example: He ...................................... (answer) the telephone and gave his
Functions name.
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Name/Class:
Progress Test 1
cheaper
Example: Model A is ...................................... than
......................................
model B. (price)
C Complete this report with the articles a, an or the, or leave the gap blank.
the
Example: This is ...................................... best food in the world!
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Name/Class: Grammar
Progress Test 1
Functions Which phrases are most appropriate in a telephone conversation? Mark all the
acceptable ones in each set.
49 a) James Watt’s office. Good afternoon.
Reading b) James Watt’s office. Can I help you?
c) James Watt’s office. What do you want?
d) James Watt’s office.
Writing
50 a) Could I speak to James Watt, please?
b) I must speak to James Watt.
Listening
Speaking c) Give me James Watt.
d) Can I speak with James Watt, please?
51 a) He’s not here.
Vocabulary
b) Who are you?
c) Sorry, you can’t.
Use of English d) I’m afraid he’s not in the office at the moment.
52 a) Oh, could I leave a message then please?
b) Give him a message, will you?
Reading c) Would it be possible to give him a message?
d) Well, could you ask him to call me back?
53 a) Certainly.
Grammar b) Yes, that’s no problem.
c) What’s your message?
d) What’s your name?
Functions e) Yes. Who’s calling please?
Reading Read the case study and answer the questions on the next page.
Daewoo
Writing and the art of customer focus
When Daewoo entered the year. We believe it did so motorists believed that and no negotiating on
market in spring
UK carSpeaking by achieving its aim of the treatment they got price was allowed.
1995 it was hardly known being the most customer- from the salesperson was 3 The price included
at all; its cars were focused car company in at least as important as extensive guarantees
technically average and the UK. how they felt about the and three years’ free
had an unfashionable Daewoo’s market car itself. servicing.
country of origin (Korea). research revealed that its Daewoo developed a new 4 Daewoo offered free
With around 40 best target market would approach to selling: collection and delivery
carmakers, the market be drivers primarily 1 They did not use as well as a courtesy
was crowded. Less than interested in a car’s dealers to sell their car during servicing.
half of these had market ability to get from A to B cars. By saving the Daewoo’s competitors
shares of over 1%. Many reliably and cheaply. money normally paid had been unwilling or
companies had a ‘Buy UK’ Surveys had shown that to dealers, Daewoo was unable to rethink the way
or ‘Buy European’ policy most motorists were able to offer higher that they did business in
for their fleet purchases, afraid to visit car specifications at a the face of clear
which account for about showrooms and found lower price. dissatisfaction in the
half of all car purchases. salespeople too 2 Daewoo designed its market. This created a
Since the mid 1970s, no aggressive. They believed car showrooms to be market opportunity that
new entrant to the UK car that they were treated like high street stores, Daewoo was able to
market had achieved even worse after the sale. with free access to exploit.
more than a 1% market Further, Daewoo’s product informatio and
share. Yet Daewoo did research found that in its a free café; salespeople Adapted from Mastering
exactly that in less than a target segment, 84% of were on a fixed salary Marketing (Financial Times)
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Name/Class:
Progress Test 1
Writing Below are some details of a trip you are planning to make to meet a colleague,
Jack Lott, in London. Write an informal e-mail message to Jack explaining your
travel arrangements. Jack has offered to meet you at the airport, so make sure he
Speaking knows your flight arrival details.
ITINERARY
Outbound flight
Date: 6 April
Flight no: Crossair 9462
Geneva to London City Airport (NB: Not Heathrow)
Dep: 0850 Arr: 0910
Return flight
Date: 8 April
Flight no: Air France 341
London City Airport to Paris
Dep: 1635 Arr: 1825
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