Language of Strategy Assignment.

All students please write the definition of the following words/ terms related to Corporate
Strategy with examples. The words / terms are as follows

1. Corporate Strategy 2. Acquisition 3. Business Level Strategy

4. Goal / Aims 5. Strategic Management 6. Sustainable Competiti ve advantage.
7. Competitive Advantage 8. Hostile Takeover 9. Intellectual property 10. Vision
11. Merger 12. Core areas of strategy 13. Mission 14. Operational Strategies 15. Strategic
Drift 16. Backward integration. 17. Benchmarking 18. Competitive advantage 19. Generic
Strategies. (List them) 20. Core competences & competencies 21. Strategy lenses (list
them)
22. Economies of scale. 23. Economies of scope 24. Organisational Culture.
25. Joint Venture 26. Objectives 27. Distinctive capabilities 28. Primary activities
29. Reputation 30. Innovation 31.Synergy 32. Strategic convergence 33. Resource based view
34 Strategic Outsourcing. 35. Strategic Position 36. Hyper competition. 37. Strategic groups
38. Strategic Gap 39. Tangible and intangible resources 40. Competencies 41. Unique
Resources. 42. Strategic Fit. 43. Operational Level Strategy 44. Strategic Business Unit.
45. First Mover Advantage.

All students must submit in handwritten on the submission date, stating class, section, name,
roll no. and lecturer name on the front page.
Note: This is an individual assignment. Late submission of “Language of Strategy”
will not be entertained.