Factors

1.Pre Launch hysteria: Their digital marketing team started their campaigns 2 years before the release
of this epic and then there was the famous “Why did Kattappa kill Baahubali?” furore.. Memes, videos,
netizens took the question and made it into a phenomenon.

2.Great Customer connect and relevant content: Baahubali's digital team used some viral marketing
and engagement techniques as well as appealing content to enhance brand recall and followers. It all
started with hashtags and images which started to trend on Twitter.

3.A marriage of online and offline: A particular Baahubali poster, measuring 51,968 sq. ft., made its way
into the Guinness Book of World Records and Limca Book of World Records. Content on YouTube,
graphic novel books, fiction books ,animated web series, so on have kept Baahubali alive and kicking in
the minds of its fans even today.

4.Deliver on expactations: A legendary storyline, grandiose characters, powerful acts of politics and
power, breathtaking visuals and action sequence, all at epic scales, made the film unforgettable,
especially when it came to the actual movie! After all the hype, the film was expected to be lit. And it
delivered spectacularly.