ST RAT EGY

STRATEGY
• COR POR AT E L EVEL

• BUSINESS LEVEL

• FUNCTIONAL LEVEL
 STRATEGY
• “ST R AT EGY I S A BOUT M A K I N G CH OI CES ; I T ’ S A BOUT
D E L I B E R AT E LY C H O O S I N G TO B E D I F F E R E N T ”

-Michael Porter
 S T R AT E G I C P R O C E S S

MISSION GOALS A N A LYS I S ST R AT EGI C FIT

O B JEC TI VES ACTION PLAN

INTERNAL EXTERNAL
 M I S S I O N S TAT E M E N T

• Customer/social value
A statement of the
o r g a n i z a t i o n ’s p u r p o s e - • Focus on needs and
what it wants to accomplish problems to address
in the larger environment.
• Strategic Intent

• Organizational values

• Actually lived and

practiced in the company
 “ORGANIZE THE WORLD’S INFORMATION AND
M A K E I T UN I V ERSA LLY AC C ESSI B LE A N D USEFUL.”
 S T R AT E G I C P R O C E S S

MISSION GOALS A N A LYS I S ST R AT EGI C FIT

O B JEC TI VES ACTION PLAN

INTERNAL EXTERNAL