Comparing Journalism Ethics of KBP, BBC, TV5 and

SCMP

Ching, Dupaya & Grijaldo

COM536M
 KBP and BBC
Kapisanan ng mga Brodkaster ng Pilipinas (KBP) is a broadcast media organization in the
Philippines which provides its members broadcasting standard, in order to promote professional
and ethical standards in Philippine broadcasting both in radio and television.
KBP
(Kapisan ng mga The ruling organization in terms Ethics, Standard and Policy for broadcast media in the
Brodkaster Philippines. KBP provides broadcast media regulations, guidelines and broadcasting standards for
ng Pilipinas) news, public affairs and commentaries, political broadcasts, children's shows, religious
programming, and including advertising to its media members.

The British Broadcasting Company (BBC) is the world’s leading public service broadcaster.
Established by a Royal Charter, the BBC is principally funded through the licence fee paid by UK
households.

BBC code of conduct, 3.5

BBC Buying and Selling - As a public broadcaster, anything we buy or sell needs to fit with our values.
(British Broadcasting Likewise the way we buy or sell it, and the people we buy from”
Company)
BBC code of conduct 3.1
Social Media - Joining conversations in social media so people can find out what
we have to offer. But make sure that what we share lives up to our expectations and editorial
values.”
 TV5 and SCMP
TV5 is a Philippine free-to-air television network. It is the flagship property of TV5 Network,
Inc. with Cignal TV as its main content provider. TV5 is also formally referred to as "The
Kapatid Network", the Filipino term for "sibling", which was introduced in 2010.
TV5 ● Accountability - We shall take full responsibility of our decisions,
(Philippine Press actions/inactions and conduct, and shall perform our duties and function with
Institute) utmost responsibility, integrity , honesty, loyalty and efficiency.
● Integrity - We shall act righteously, morally and legally. Uphold the simple truth that
“Honesty is the best policy” and endeavor to act under the highest standards of
ethics.

The South China Morning Post (SCMP), a Hong Kong–based English-language newspaper
owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has
remained Hong Kong's newspaper of record since British colonial rule.

SCMP ● Mission is to lead the global conversation about China.

(South China ● Informing the audience on the latest developments in Asia and its interactions
Morning Post) with China and the world with exclusive content, authoritative analysis and
thought-provoking insights.
● To be the news media of choice for readers interested to know Asia from
multiple perspectives.
 SIMILARITIES

KBP TV5 BBC SCMP

Truth is the primary We shall uphold the value of We get to the truth of what’s Journalists should seek
objective of broadcasting truthfulness in everything we do happened and make sure truth, fairness, objectivity,
news, events and opinions. coupled with being open to everything we produce is impartiality and
accurate. It’s not just about
Truth and scrutiny as we provide and
getting facts right – where we
comprehensiveness.
Accuracy disclose accurate material need to, we look at the detail
- KBP Broadcasting information in timely manner to get to the truth.
Principle No. 1 - Principles and Values - BBC Code of Conduct - SCMP Code of
1.1 Ethics No. 1

Public News sources must be We want to report significant Journalists will protect
Information and clearly identified, except stories. But before we do that sources of information. Any
Sourcing when confidentiality of the we establish the truth, so pressure to reveal a source,
source was a condition for we’re well informed when we
should be immediately
giving the information. explain it.
reported to a manager.
- KBP Code Art. 1 - BBC Code of Conduct
Sec 4.c 1.6.6 - SCMP Code of
Ethics 3.5
 SIMILARITIES
KBP
A person’s race, religion, color,
ethnicity, gender, and physical or
mental disability shall not be used
in a way that would embarrass,
denigrate, or ridicule him.
Diversity, Inclusivity and
Anti - Discrimination
- KBP Code Art. 22
Asking or receiving money or any
gift, present, benefit, or privilege to
favor or put in bad light any
person, group, or institution in the
course of a broadcast is
Bribery prohibited.
- KBP Code Art. 31
TV5
We shall uphold the value of
justice and fair play amongst
everyone we deal with, both
internally and externally,
striving always to look for a
win-win situation
- Principles and Values
BBC SCMP
We need the very best people Journalists will not
with different views, thoughts discriminate, or encourage
and experience, regardless of others to discriminate, on
age, disability, gender,
grounds of age, race, colour,
neurodiversity, physical ability,
religion, race or ethnicity, creed, religion, place or
circumstance of birth,
sexual orientation or
socio-economic background. disability, marital status,
gender or sexual orientation.
- BBC Values - SCMP Code of Ethics
No. 13
Don’t do anything that looks or Journalists will never accept a
feels like bribery or corruption cash gift offered by a news
– even if technically it isn’t. source or contact, including
Lai See/Hong Bao/Red
Envelopes.
- BBC Code of
- SCMP Code of Ethics
Conduct 2.2
No. 2
 Thank you!
“Our liberty depends on the freedom of the press,
and that cannot be limited without being lost”
- Thomas Jefferson