Marketing Mix of Kratos:

1. Product: The product i.e. Kratos – The electric scooter is in the pipeline to capture
potential markets such as delivery persons of different companies, young generation and
college students Along with this, company will target teenage girls, women and upper age
group people for without gear scooters.

2. Price: Pricing strategy that Kratos is pursuing in various customer segments it is operating
in.

3. Place: Distribution mix of Kratos has taken a new era with the emergence of both online
and offline retailing and domination of players such as Amazon.

4. Promotion: The emergence of social media and online advertising has changed the
landscape of electric scooters communication mix and communication strategy. Our
company will use these promotional strategy for Kratos

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