Starting up

A. Look at the pie chart and answer these questions.

1. What is the population of North America?
The population of North America is three hundred and ten million
2. What percentage of the world’s populations lives in Europe?
The percentage of the world’s populations live in Europe is twelve percents.

Vocabulary Types of market

A. 8.1
1,255,500 one million two hundred and fifty-five thousand five hundred
10.5% ten point five percent
B. 8.2
1. Last year, the company had a market share of 10.3 / 103 per cent
2. Last year, for the launch of sparkle lite , the advertising budget increased by 30/13
per cent
3. Last year , the company sold more than 850,000/815,000 units of sparkle
4. The company wants to increase its market share to 11.5 /11.9 per cent
5. Next year , the company wants to sell 210,000/2,100,000 units of sparkle
C. Match the beginning
1. Coca-Cola is a mass-market product; it (c)
2. Selling special-interest holidays (e)
3. Rolex watches sell in a luxury market; they are (d)
4. An export market (b)
5. A home market (a)
D. Now think
Nike shoes sell to a mass market
Ferrari sports cars are a luxury market product
Studio f sell to a mass market
Success sold to a consumer market
Banks pay the customer purchases with them is a market for credits
Computers sold to a mass market
E. Match the beginning
1. A new market (e)
2. A growing market (d)
3. A profitable market (b)
4. A big market (a)
5. An attractive market (c)
F. Match the adjectives
a) Unattractive (c)
b) Unprofitable (b)
c) Mature (e)
d) Declining (d)
e) Small (a)
G. Now choose adjectives