Online marketing is a helpful tool for small retail

businesses and consumers. Erdur (2016) The attach

online marketing could be considered the foundation of
the web economy. Rogers (2003) identified the value of
online marketing for small business retail leaders range
with the spreading of innovations theory. In this review,
our related studies to the success of the innovation
process, productivity, advantages, and economic growth.
To reach a broader range of customers, business leaders
should achieve and use knowledge with current
technologies and concepts of online advertising ( & Kate,
2016).
*What? Another theory about online business revolves
around people’s use of their mobile phones. Smart
Insights points out that over half of all internet traffic is
now conducted via to our mobile devices. Using a few
finger swipes and a click or two, consumers can buy and
sell goods and services, check bank balances, purchase
stocks, buy a car and many other things that were
unimaginable twenty five years ago. This is why so many
new companies and existing merchants have set up
online stores to allow customers to show twenty four
hours a day, seven days a week, and three hundred sixty
five days a year. Digital marketers are trying to get
people’s attention while on their phones, in order to
convince them to buy various goods and services. In
essence, it’s the always-on economy, for those who use
their mobile phones in this way. Anyone with a mobile
phone, an internet connection and a credit card can buy
just about anything they want, whenever they want.
* Where? To discover before in the market starts with
mapping where the customers you want to reach are
located. In selling now a days on the Internet, the
geographic segmentation might include forums and social
networks where the customers gather. Opening a
physical site can require seeking the most centrally
located space that your business can afford to maximize
vehicle and foot traffic. When targeting businesses,
geographic data can show which regions your potential
business clients cluster in. Geographic data can also help
you determine the size of your primary market.
*Who? Gender, age, marital status and income are
among the demographics that further define your primary
target audience. Through demographic segmentation, you
survey for an array of data points from your target
customers such as information on nationality and
ethnicity, education levels, types of careers or numbers of
children. If the businesses are our target, demographic
segmentation can focus on such data points as number of
employees, market share and volume of sales.
*Why? Knowing what emotionally drives your target
customers to buy the things that they do can help you
design marketing messages that speak directly to them.
Using psychographic segmentation, we interact with our
audience with an eye toward spotting their values,
opinions, passions and lifestyle priorities. This data can
elicit insights into what motivates we current and potential
customers and how your brand can be something they’ll
believe in.
*When? To the customers likely expect many options
allowing them to communicate with – and purchase from
– the company. Understanding the target audience’s
purchasing behavior is crucial to generating sales and
developing customer relationships. Decisions regarding
hours of operation, taking orders online, and interacting
with customers through mobile and social media channels
can be made based on behavioral data. As you gain
customers, though, analyzing purchasing behavior
reveals how different individuals use your product or
service in different ways, according to strategy consultant
(Saul J. Berman in a 2011)