Group 1 | Section A

Defining the market penetration strategy of air filtration technology in

automobile sector
After going through some basic details on the website andur team wishes
gather information around existing market and products and the possible
positioning on E-spins Air Filtration Tech basis the product features and value
proposition, and hence, we request some guidance and information on the
following aspects-

1) More details on the Air Filtration Technology of E-Spin- its main features,
how it stands apart from its competitors, USPs if any, Use Cases

2) Who are the direct competitors in this product for E-Spin? (We would
also like to read about their marketing strategies to getter a better
understanding of the market)

3) What are the marketing channels being used by E-Spin currently to sell
its B2B products? (Since in case of air-filtration tech for automobile
sector we are looking at the B2B market, we wanted to get some sense
of E-spins current standing in this segment, if any)

4) Are there any specific attributes that need to kept in mind while
identifying the potential TG (any technology related aspect- example
feasibility of the product in certain types of vehicles etc?)- some details
about the technology could help us better define the TG even within the
automobile sector because different sub-segments may have different
factors that need to be considered while developing the strategy.