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E-Spin Automobile Group1 SectionA
E-Spin Automobile Group1 SectionA
1) More details on the Air Filtration Technology of E-Spin- its main features,
how it stands apart from its competitors, USPs if any, Use Cases
2) Who are the direct competitors in this product for E-Spin? (We would
also like to read about their marketing strategies to getter a better
understanding of the market)
3) What are the marketing channels being used by E-Spin currently to sell
its B2B products? (Since in case of air-filtration tech for automobile
sector we are looking at the B2B market, we wanted to get some sense
of E-spins current standing in this segment, if any)
4) Are there any specific attributes that need to kept in mind while
identifying the potential TG (any technology related aspect- example
feasibility of the product in certain types of vehicles etc?)- some details
about the technology could help us better define the TG even within the
automobile sector because different sub-segments may have different
factors that need to be considered while developing the strategy.