WORK EXPERIENCE

SKILLS SUMMARY
Corporate Marketing Executive
Tsit Wing Coffee Co., Ltd.| Jan 2021 - Present
Social Media Marketing Assisted in new product development
Created media launch strategies
Event Planning Managed corporate social media (Facebook) and HKTVmall
Designed POSM and corporate materials for campaigns
New Product Development

Marketing Assistant
Brand Management
K Marketing & Communications Ltd. | Oct 2020 - Dec 2020

Adobe Suite
Involved in media buy and launch strategies
Created after reports and proposals
Microsoft Office Managed e-shops for clients (via Shopify)

Public Relations Intern

Strategic Public Relations Group Limited | Jun 2019 - Aug 2019
QUALIFICATIONS
Translated and localized contents, copywriting
IELTS: Band 7.5 (2021) Explored media exposure opportunities for clients
Prepared for media events and provide on-site support

Event Coordinator (Part Time)

Live Nataion Asia | Oct 2016 - Nov 2018
Assisted event productions
Prepared pitching proposals and creative contents

EDUCATIONAL HISTORY

City University of Hong Kong

BA Media & Communication | 2016 - 2020
CGPA: 3.3
Studied public relations, marketing, and related ethics

San Jose State University

BA Communication (Exchange) | Aug 2019 - Dec 2019
GPA: 3.7
Involved studying the trend of media and softwares
related to VR and 3D animation