INTRODUCTION:

CIIT (COMSATS Institution Of Information Technology) has started its operations at 1998, and
then it recognized its first campus at Islamabad on April 1998.It is declared as a degree awarding
institute by the federal government. CIIT have other campuses as well other than Islamabad at
Lahore, Abbottabad, Wah, Attack, Sahiwal and Vehari, whereas more campuses are to open
soon. CIIT is also trying to start its operations at the Gulf Countries. Now CIIT is upgrading its
name to COMSATS University and the work is in process by parliament.

History Of COMSATS LAHORE COMPUS

The COMSATS campus at Lahore was established in Jan, 2001 in the building situated at
Defence Road and still working in the same building. Initially, classes were started in the 1st
week of March, 2002. In the first batch 7 programs were offered and around 300 students were
inducted in all programs. Total faculty at the time of start of the campus was consisted of 29
members. Currently, it is offering 39 graduate, undergraduate and masters level programs.
Enrolment in these programs has grown up to near about 7405 students. 492 faculty members
including 227 PhDs are providing their services in 13 departments of arts and sciences. All,
engineering programs are accredited by the Pakistan Engineering Council (PEC). National
Computing Education Accreditation Council (NCEAC) has awarded highest “W” category to the
Computer Sciences Department of the campus.

CUI LAHORE AT A GLANCE

 Campus Established: 2002

 Total Area: 185 Acres
 Total no. of faculty: 492
 Total no. of PhD faculty: 227
 Total Programs Offered: 37
 Enrolled Students: 7405
 Total Graduates till Fall-2020 : 15551

Campus

Campus Established 2002

Total Area 185 Acres
Academic Blocks 13
Faculty Blocks 2
Hostels (In Campus) 3
Hostels (Outside of Campus) 4
Academics

Total faculty at Lahore Campus 492

PhD faculty at Lahore Campus 227
Academic Departments 13
Under Graduate Programs Offered 17
Graduate Programs Offered 20 (12 MS, 8 PhD)
Total Students Enrolled 7405

Ranking of COMSATS
Ranking in Pakistan
Ranked no# 4 in overall performance
Ranked no #6 in research and technology
Ranking in Asia
Ranked no #146 in Asia
Ranking in world
Ranked in no #3 in Pakistan in the world university ranking 2021
301-400 in engineering
301-400 in business & economic
401-500 in computer and science and life science
501-600 in physical science

Vision:

The COMSATS Institute of Information Technology envisions assuming a truly national

character for itself in the year to come. It envisions having presence in all provinces of the
country. It sees for itself a position among the top five (5) universities in the country; among top
100 universities in the developing countries and top 500 universities in the world respectively in
the 5, 10 and 15 years time horizon. Focus in the period 2005–10 will be on science led
engineering; in the period 2010–15 on initiating Social Sciences programs and in the period
2015–20, on establishing programs in medical and agricultural sciences.

Mission Statement:

The understanding of CIIT improves all people, by the development of learning sharing of this
knowledge through education in an academically various range of disciplines and subjects, and
to the application of this knowledge in order to give the benefits to the people of Pakistan, in
particular, and the Muslim community and rest of the world, as a whole. Mission of quality
enhancement cell at CUI Lahore is to maintain the satisfaction of stakeholders in terms of quality
education and enhance it through continuous improvement.

The Institute’s mission is threefold:

• Research and Discovery

• Teaching and Learning

• Outreach and Public Service

Goals

 Maintain and continuously enhance academic standards

 Enhance students’ learning
 Verify that the existing programs meet their objectives and institutional goals
 Provide feedback for quality assurance of academic programs
 Prepare the academic program for review by discipline councils

Objectives

1. Steward the CUI system with commitment and diligence, and ethical values of
loyalty, integrity, and honesty, as well as ‘can do’ attitude.
2. Adapt and change appropriately with the changing environment, without having
to compromise on the above stated tenets.
3. ‘Rapid response,’ ‘service with smile,’ ‘empathy and compassion.’
4. Promote good governance.
5. Harmonize the functions of academic managers as well as non-academic
managers.
6. Set strategic directions for the system under guidance and directions from the
statutory forums.
7. Present positive face of the CUI system to the outside world in institutional
interactions.
8. Build corporate, brand image for the CUI system.

Values

The Office of the Registrar emphasizes on

 Accuracy: To maintain quality in our records and practices;

 Communication: To share expertise and knowledge; and
 Teamwork: To foster a collaborative work environment.

Product and service

There are many product and services are offered by COMSATS Lahore campus. Comsats is
service based organization and it is providing educational services.
Faculties
All campuses have different faculties
Engineering
Telecom
Mathematics
Business Administration
IT (Information Technology)
Educational Programs offered
There are following undergraduate programs are being offered at Lahore Campus
 Accounting and Finance BS (A&F)
 Bio info
 Bio sciences
 Bachelor of science in Business Studies (BB
 Bachelor in Computer Science
 Bachelor in Economics
 Bachelor of science in electronics
 Bachelor in Electrical Computer Engineering
 Bachelor in Electrical Engineering
 Bachelor in Electrical Power Engineering
 Electrical (Telecommunication) Engineering BS (ETE)
 Mathematics BS (Math)
 Physics BS (Phy)
 Psychology BS (Psychology)
 Software Engineering BS (SE)
 Architecture B. Arch
 Business Studies BBS
 Design B. Des
 Bachelor of Science in:
 Bachelor of:
 Business Administration (Executive, 2 Years)
Other product and services: CIIT provide services and product like
 Hostel
 Library
 Laboratory
 girls common room
 seminar hall
 discussion rooms
 cafeteria
 mosque
 photocopying facility
 transport
Comsats supports fully extracurricular activities by developing the societies and clubs like:
 Adventure club
 Sports complex
 Computer science society
 Dramatic club
 English literary society
 Fine arts and photographic club
 Telecom society
 Student portal service

External Survey
Current Situational Analysis
SWOT

Internal Strength
1. Professional Faculty Staff
2. Quality Education
3. Quality Management
4. Decorated Cafeteria, Fast Food
5. Facility of Mosque (Masjid) and Bookshop
6. Use Tools of Latest Technology (IT)
7. Communication flowing in University through creating newsletters, email, Reports, etc.
Internal Weakness

1. Poor Administration and Management

2. Food Poisoning Items available at Fast Food and Cafeteria
3. Discourage Students’ Rights
4. Lack of Communication between management and students
5. Poor Facilities at Lab and Rooms

External Opportunities

1. Analysis Competition with other universities

2. Expansion of Campuses
3. Produce Quality Students
 4. Masters in Education Courses
5. Globally and widely accepted
6. Explore new programs
  External Threats

1. Decline in Ethical Values

2. Un-satisfaction of Students
3. Lose loyal signs in employees.
4. Declining of image among public
5. Focus only on Material Status

Competitive Positioning Map

High quality of
social life
LUMS
UMT
BNU
UCP

COMSATS

UET
Low academic High academic

reputation reputation

SUPERIOR UNI

AL NOOR

UNI USA

low quality of
social life
Brand Resonance Pyramid
RESONANCE
Attachment, loyalty
Sense of community
Emotional
Engagement
JUDGEMENTS
Great quality of education
High performance
Good management
FEELING
Happiness
Family
Pleasure
Professional
Sense of achievement, success
Sense of superiority
IMAGERY
Leader
Innovation
Motivation
Successful
PERFORMANCE
High qualified faculty
Top research deportment
The price is cheap then the quality of education
SALIENCE
High recognized university of Pakistan
Ranked in top three university of Pakistan
Ranked on top in IT information technology

Future Recommendations

according to our observation while collection the data for project. We recommended the
following points:
 The admission department of Comsats Lahore should have enough space to handle the
candidates and their parents.
 The Comsats should build a waiting room in order to facilitate the parents and applicants
during the admission process.
 COMSATS should hire more employees in admission office in order to handle the
activities during the process of admission.
 The staff of admission office make sure that all the necessary things like: stationary,
papers, printers should be offered in admission office, so that the process should be
handled quickly and efficiently.
 The Supervisor who assist the internees should pass the appreciation to their internees for
the purpose of increase their efficiency.
 The staff should not involve in making useless calls to the applicants, they must tell
students properly about the admission process before admission session starts.
 NTS preparatory classes or online session must be given extra consideration so that no
one can raise question on it.
 The COMSATS Courier service is fail to deliver the NTS deposits slip and registration
card to their applicants in time.
 The Scholarship programs should defined in sequence and detailed form
Brand element Competitor 1 Competitor 2 OUR BRAND
Brand name UET UMT COMSATS
Brand slogan Read in the name We Transform Campus envision
assuming a leading
of thy Lord who Learners into role in the future
created! Leaders of and aspiring to be
Tomorrow among the top
business schools
of the world”
Brand logo
and symbol

Brand 1. Grand mosque . HEC Digital Library 1.REDC And NEPRA

personality 2. play ground 1. 3. Residential Sign MOU For
3. News Events Halls Capacity Building
4. Blogs and event2. 4. Internet & Programs
gallery. Computer Facilities
2 DAAS Foundation
3. 5. Sports
3. Sponsors NOP
4. 6. Cafeterias
4. scholars
5. 7. Health
5. News and events
Facilities
Student affairs
6. 8. MSDN Portal
6. Academic
7. 9. Societies /
calendar
Clubs
7. Library
8. 10. Transport
8. Pay online
9. 11. Computer &
12.Networking Project
10. 13. Campus
Career 14 Portal
11. 15. UET
Automation
Character 1. Mr. Qamar-uz-  The University A Milestone
Zaman Ch. Chairman Charter defines the Achievement:
NAB was the chief guest governance of the COMSATS School of
of the Ceremony. The Science and
University: its
Vice-Chancellor UET Engineering
Prof. Dr. Fazal Ahmad objects, statutes, Graduates 18 PhD
 Khalid welcomed the ordinances, Students
Chief Gupeaking on the regulations, officers
occasion the Chairman and powers including CSO organises
NAB took oath to the Personality Trait and
those that allow us
participants of the Competencies
ceremony that neither to award degrees. Assessment
we involve in corruption  
nor did anyone. We will REDC Conducts a
make Pakistan a   Series of Successful
corruption free country.12. Live Online
Say no to corruption Executive Programs
was his motto. About for MOL Pakistan
4000 students and
teachers from different COMSATS Alumna
schools colleges and Tops CSS
universities participated Examination 2020
in this ceremony.

2. The Chairman NAB

thanked the University
authorities for arranging
this splendid ceremony.
He presented the
Souvenir to the Vice-
Chancellor UET while
the VC presented the
honorary shield to the
Chief Guest. Registrar
Muhammad Asif , The
Dean Electrical
Engineering Prof. Dr.
Sohail Aftab Qureshi
and Public Relations
Officer Dr. Tanveer
Qasim the were present
on this occasion.

Target market Lower or middle class Lower or middle class Upper class people
people people
Strength Recognize and reward University offers the More powerful
merit, innovation and opportunity for usage capability: The
creativity. students to study in gross national
  Attain and foreign countries e.g. income (GNI)
maintain quality and (student Exchange increased to 55790
excellence in teaching Program)2.UMT has in 2010 from 32780
and research. supportive teaching in 2001. The GDP
 Ensure and learning likewise increased
transparency and environment which from $91148 in 2001
openness in all creates a strong bond to $208765 in 2010.
academic, financial and and a high level of The GDP
public dealings. interaction between development rate is
 Follow students students and 14.5%.
centered approach in all faculty.3.University’s
policy matters. environment is very Pleasant
 Recruit, nurture secured and organization
and retain high quality pleasant.4.UMT has environment: Lahore
faculty. various labs for knitting, University Of
weaving, Digitals, Management
physics, chemistry, Sciences comsats
software and computers Case Swot Analysis
(IPC) has a high earnings
category and ranks
in all elements of
company.

Easy to begin
business: Laws are
relaxed for starting
brand-new service.

Low terrorism and

political violence:
Lahore University Of
Management
Sciences COMSATS
Case Swot Analysis
has a serene political
environment that
probably brings in
investors.
weakness  UMT has high Near BRIC nations:
tuition fee than Buyers are affected
other private by others countries
universities like India and China.
(especially its
 competitors) Island size: Company
 High level of development is
politics restricted because of
involvement in the limited size of
Administration, island.
Faculty and
Students Global orientation:
Lahore University Of
Management
Sciences comsats
Case Swot Analysis
primarily depends
upon trade. If any
huge environmental
change takes place,
growth will be
subjected.

Government
involvement:
Federal government
intervention might
limit brand-new
entrepreneurs to
develop their
companies.
Differentiation Government university Private university Private university