1.

How does occupying an uncontested market space help the entrepreneur to break out of red
oceans? [Although the answer can be found on Page 2  of  08 Handout 1 (first paragraph),
provide other possible answers.]
They re-oriented their strategic focus from competitors to alternatives and
from customers to noncustomers.

2. How will the Four (4) Actions Framework help an entrepreneur in pursuing a venture?
The four action framework points out four key actions to take into account to refine existing
products. To plot the available consumer products in a marketplace against the company’s ability to
provide value and thus be competitive over time.