GUICO, LYKA M.

BSED ENGLISH 2101

UNIT 6
Art in Today’s Society
Soul-making, Art Fusion, Transcreation

Activity 1
1. In not more than ten sentences, discuss soul-making and art fusion. Give one famous example of art fusion.
Expound on why art fusion is valuable to society.

Within the dialect that alludes to all exercises concerning person expression through the arts, is the more
profound preparation known as “soul- making.” The soul here alludes to the individual’s psyche. “It is this
movement of working through crumbling that is considered to be at the center of the creative and helpful forms.
This act is called “poesis” (taking after Heidegger’s utilize of the Greek word for verse), and consider it to be at
the center of human presence. These creative activities can be best portrayed as a passing and resurrection of the
soul or what James Hillman calls “soul-making. While art fusion is a combination of an item of industry and
commercialism. It happens when a craftsman of any art form collaborates with a brand/company (an item,
benefit, design, charity) to make a product that will advantage the craftsman, the company and society as a
whole.

For example, collaborations date back as far as the 1930′s. Fine artists and fashion designers were the first to
engage in this new breed of partnership – the first high profile union being Salvatore Dali and Elsa Schiaparelli
in 1933. Andy Warhol and Yves Saint Laurent collaborated in the 1960′s and recently, the idea has gained the
momentum of a movement with many different types of artists collaborating with many different types of
brands. For examples we find inspiring, please subscribe to our blog. We post stimulating examples
regularly.Unlike most traditional marketing, art fusion aims to, and often succeeds at producing something of
value to society. It gives voice to artists, breathes life into brands and infuses our everyday lives with
interesting ideas, guts and beauty that nourish our deeper sense of longing.

2.A. Collate examples of transcreation in arts in regard to the following:

 Music to text
 Text to dance
 Dance to visual art
 Text to theatre
 Theatre to cinema

Transcreation Title of Artwork - Description

in Arts Artist

1. Music to text James Gleick's book These drums sound like humans humming and can be used to mimic
The Information speech to relay messages up to 10 kilometres! Music can be a means
An example of vocals of telecommunication as well a deciphered way of text.
turned into
percussion which I
love, it starts 1:15.

2. Text to An example of this He focuses on the fields of contemporary dance and theatre
dance would be DV8 and performance, most notably physical theatre. His pieces are based
 their production of around cultural and sociological contexts such as sexuality, religion
Strange Fish, and the economy. He felt that the narrative pieces he created would
choreographed by appear aesthetically pleasing on film and he has worked with
Lloyd Newson. filmmakers including David Hinton and Clara von Gool.

3. Dance to Relief sculpture in In the Fifth and Sixth Dynasties (2500–2170 b.c.e.), relief sculpture
visual art mastaba tombs in mastaba tombs included scenes of dance.
4. Text to Ang Huling El Ang Huling El Bimbo is a story of friendship told through the songs
theatre Bimbo of the most iconic Pinoy rock band from the 90’s. It is an original
story that should resonate with people who understand how the
powerful bond between friends shapes our lives. It will also be a
nostalgic journey, driven by songs that have become part of the
collective Pinoy psyche.

5. Theatre to Seventh Heaven  was written by Austin Strong and produced by John Golden. It ran at
cinema the Booth Theatre from October 30, 1922, to July 1924 for a total of
704 performances. The leads were played by George Gaul as Chico
and Helen Menken as Diane. Also, in the cast of the play was Frank
Morgan as Brissac.

2.B. Explain how each of the transcreation processes was done. Was it successful in getting the message across the
audience?

 Music to text
Music to text Transcreation Music as a language on its own, refers to text discourse and other art
forms. The context used in music is also to be translated.

 Text to dance
Develop a strategy based on each target market culture, language, maturity level, traditions, beliefs, and
cognition levels. Work across formats and platforms. With this research and a full creative brief in hand,
our professionals develop all of the materials needed to support the product or service, including powerful
content, slogans, taglines, campaigns, and advertising, along with supporting print and online materials.
Also develop visuals, storylines, links, and examples that will resonate with the target audience.

 Dance to visual art

Choreographies that use space in unconventional ways, in these instances by opening the theater to the
outside, not only make the architecture stutter, they cause all those contained within it to stutter too.
Following philosopher and scholar Elizabeth Grosz, these dances ask: “What is it to open up architecture to
thought, to force, to life, to the outside?”In these choreographies, the partnership between dance and the
visual arts renders visible energetic forces that bodies and environments possess, highlighting the
transformative capacities of each.

 Text to theatre
Interaction in-role, where students live through experiences, provides educational potential in the field
of text understanding. Another conclusion is that the participants in this kind of activity put considerable
joint effort into making ensemble text understanding more explicit. A third conclusion is that the artistic
shaping of a drama character, related to transitions of text understanding, unfolds in rehearsal interaction
through embedded layers of communicative projects. A fourth conclusion is that expanded action
 possibilities can be understood in terms of pyrazinamide as fantasy-based experiencing-as-struggle. Ergo,
we now know more about how transitions of text understanding take place through interaction in the
process of transforming drama text to stage text.

 Theatre to cinema
Generally, film adaptations of drama do not follow the principles of translation. There are too many
differences between the original and the film version for the term "translation" to be applicable. However,
there are a few cases where it can be said that a film actually translates a play. 
GUICO, LYKA M.
BSED ENGLISH 2101
UNIT 6
Art in Today’s Society
Hybrid Art forms and Appropriation

Activity 2
 . “Art is not a mirror to hold up to society, but a hammer with which to shape it.” 
– Leon Trotsky

1.A. Relate the quotation of Trotsky to the concept of hybridity in art forms.
A hybrid means something of mixed origin or composition that adds variety or complexity to a system.
In art forms, hybridity could mean the blurring of traditional distinct boundaries between artistic media such
as painting, sculpture, film, performance, architecture, and dance. While to keep his in mind, quotes have
meaning and yet it can also be expressed in the arts and in the artist mind to remember or to hold something
dear and to share to mankind. I like Leon Trotsky quote because it reminds me to never hold back and to break
the image before me and shape it to something beautiful.

http://petapixel.com/assets/uploads/2015/10/LastSupper-copy1.jpg

Look closely on this image. Answer the following questions.

1. What elements of the image are appropriated?

Appropriation refers to the act of borrowing or reusing existing elements within a new work.
Images and elements of culture that have been appropriated commonly involve famous and recognizable
works of art, well known literature, and easily accessible images from the media. The elements of the image are
appropriated here is The Last Supper by Leonardo da Vinci.

2.  Can you identify the source of the appropriated image? 

Yes. It was easy to identify especially that i am really familiar with the image.
3. What do you think is the artist trying to convey in this appropriated work?
US-based photographer Freddy Fabris had always wanted to pay homage to the famous paintings of
Renaissance masters with his photos in some way, but he wasn’t sure how until he stumbled upon an auto-
mechanic shop in the Midwest. This led to a brilliant photo series of portraits with auto mechanics reenacting
famous Renaissance paintings. “Translating painting into portrait photography was a challenge I looked forward
to,” Fabris wrote on HuffPost. “I wanted to respect the look and feel of the original oil paintings, but needed to
come up with a conceptual photo idea that would create a new layer to the original.”

4. How does the source and the transformation of the appropriated image help create meaning for this artwork? 

Some common sources of appropriated images are works of art from the distant or recent past, historical
documents, media (film and television), or consumer culture (advertisements or products). Sometimes the
source is unknown, but it may have personal associations for the artist. The source of an appropriated image or
object can be politically charged, symbolic, ambiguous, or can push the limits of imagery deemed acceptable
for art.
GUICO, LYKA M.
BSED ENGLISH 2101

UNIT 6
Art in Today’s Society
Improvisation in Various Art Forms

Activity 3
Directions

1. Collect 10 pictures each featuring photorealism and installation art. Use the Google JamBoard in doing
this activity.
2. Curate the pictures in a matrix with two columns, one for the photorealism column and
another one for installation art.
3. Group the pictures consequently and then be prepared to present your work in class.

PHOTOREALISM INSTALLATION ART