SEM (SEARCH ENGINE MARKETING)

 KEYWORD
1. Short tail -1 TO 8 WORDS
2. Long tail-9 words

 MATCH TYPE OF KEYWORDS

1. Broad match-nike shoes-irrevelent traffic
2. Exact match-[nike shoes]-relevant traffic
3. Phrase match-perfix”nike shoes”suffix-moderate
traffic
4. Broad match modifier- +nike+shoes-moderate
traffic
5. Negative- -nike shoes

DIGITAL MARKETING
Digital marketing is marketing technique that makes use of electronic device
like desktop, laptop, phones and tabs to promote your product or services on
internet.

DM PLATFORM
1. Search engines-targeting andience using SE
2. Websites-content marketing of the produts
3. Social media-facebook
4. Mobile app- whatsapp ,game
5. Email – subscribe for email
6. Analytics – measuring the data
 BENEFITS OF DM
*Reach large audience – improve SEO
*Target the right audience – age gender
*cost effective
*high rol-depending on product
*scale the business very fast

Digital marketing includes a raft of internet marketing

technique ,such as search engine optimization (SEO), search
engine marketing (SEM),and link building. Digital marketing is
categorized in two different items.

1. Organic search result are result listings for which you

don’t spend money. You have to optimize your. Website
properly to get a good place in those listings .eg. in
google, 10 results appears on the single page that Is called
organic search