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Acknowledgement Industry Details Company Specifications Vision Mission Ethics & Corporate Social Responsibility History & Milestone Strategic Business Units Management Team Products Mergers & Acquisitions SWOT Analysis Recommendations & Suggestions Bibliography
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It is with the feeling of satisfaction and sense of achievement that I am drafting this acknowledgement note. I am really thankful to my mentor Mr. Siddharth Kaul who has supported me in this project. I would also like to thank the management department of my college which gave me the opportunity to get an overview of the hospitality sector and enabled me to gain knowledge about The Park Group of Hotels. Last but not the least I am thankful to my family and friends for their valuable suggestions and support. …..Romana
HOSPITALITY SECTOR- INDUSTRY DETAILS
Indian tourism and hospitality sector has reached new heights today. Travelers are taking new interests in the country which leads to the upgrading of the hospitality sector. Even an increase in business travel has driven the hospitality sector to serve their guests better. Visiting foreigners has reached a record 3.92 million and consequently International tourism receipts have also reached a height of US$ 5.7 billion. Hospitality Industry is closely linked with travel and tourism industries. India is experiencing huge footfalls as a favorite vacation destination of foreigners and natives and the hospitality industry is going into a tizzy working towards improving itself. Fierce competition and fight to rank on the number one position is leading the leaders of this industry to contemplate on ideas and innovate successful hospitality products and services every day. India has emerged as an attractive tourist destination with an increasing number of multinational hospitality companies investing in India. There has been a steep increase in hotel occupancy levels, with the industry expected to grow at 15% per year. To sustain its growth and continue to attract overseas travelers to India, the industry is exploring the latest customer-centric next generation technologies. According to sources, India’s hotel pipeline is the second largest in the Asia-Pacific region and the industry is set to be the second largest employer in the world by 2019. It is also estimated that the hospitality industry in India will contribute US $187.3 billion to the GDP by 2019. Today’s guests arrive at a hotel with a high level of expectations - a hotel room needs to be their home away from home, and offer new services. The industry’s biggest challenge currently is maintaining a balance of achieving a healthy bottom line while enhancing the guest experience, creating guest loyalty and attracting new guests. The key to creating the new guest-centric environment is to integrate the right technologies in the right way to create a ubiquitous and efficient network that can support guest services and hotel operations. The hospitality industry is composed of a variety of sectors. As stated in earlier sessions there is the food and beverage sector, the accommodation sector, the entertainment sector, etc. At this point it is also important to note that the hospitality industry is divided into two categories. These are the commercial category and the non-commercial category. To put it simply the commercial category includes establishments that operate for profit. The non-commercial category comprises establishments that operate on a not for profit bases. The non-commercial establishments are usually subsidised by governments and in many cases supported by private enterprise. An example of a non-commercial organisation is the Salvation Army. Examples of the commercial category Restaurants Hotels 3
Takeaway / fast food shops Motels Bistros Examples of the non-commercial category Hospitals (food services) Relief agencies e.g. The Salvation Army (food services) The Armed Forces (the army, the navy and the air force) School canteens Prison canteens Sectors within the Hospitality Industry Food and beverage services, e.g. restaurants, cafes, bistros, clubs etc Accommodation, e.g. hotels, motels, resorts, bed and breakfast etc Entertainment, e.g. theatre, musicals, live band shows etc Functions and event management, e.g. corporate functions, expos etc Recreation services, e.g. health and fitness centres, golf clubs etc Gaming facilities, e.g. casino type hotels, casino type resorts etc The Indian hospitality industry is likely to see strong demand and continued growth in the coming years as key players like Indian Hotels and EIH, and international brands such as Carlson and Marriott have outlined bullish future plans. "Hospitality in India is uniquely positioned to benefit from the India growth story," Pankaj Karna Managing Director Maple Capital Advisors said, adding that "the sector is expected to see strong demand and continued growth." Giving details about the future plans of some of the key players of the industry, the report by Maple Capital Advisors in association with Tourism Finance Corporation of India said that Indian Hotels, which runs the Taj Group of hotels is planning to construct 50 budget hotels under the Ginger brand over the next four years. EIH, which runs the Oberoi group of hotels, would develop 750 additional hotel rooms under the Trident brand over the next two-and-a-half years. Meanwhile, the international hotel brand Carlson is planning to increase its presence in India to 78 hotels by 2012, from 28 in 2009 with an investment of USD 35 million. Besides, Marriott has plans to open 30 hotels in India over the next three years. Some of the other mid market and budget segment hotels have also outlined bullish future plans like Ibis Hotels is planning to develop 2,909 hotel rooms by 2012, Sarovar Hotels (3,014 rooms by 2012), Keys Hotels (3,000 rooms by 2013), Lemon Tree Hotels (3,492 rooms by 2013) and Peppermint Hotels (1,500 rooms by 2013), the report said. "Both domestic and international players have planned large-scale investments in the hospitality industry thus the demand supply gap is expected to be bridged significantly even though this may not be pan India and evenly distributed," the report added. The market will see a good mix of Indian and international hotel chains and is expected to become even more organised across categories in the coming years, the report added. The travel and tourism market in India reached USD 91.7 billion in 2009, registering a compound annual growth rate (CAGR) of 16.4 per cent over the past five years. The market is expected to touch approximately USD 266.1 billion by 2019 on the back of continued economic growth.
Likewise. internal tourism is another area with great potentials. Hospitality in the commercial context refers to the activity of hotels. tour and travel operators and employees who work in the sector. It refers to the process of receiving and entertaining a guest with goodwill. With unlimited tourism and untapped business prospects. resort managers. resorts or clubs who make a vocation of treating tourists. Helped With unique efforts by government and all other stakeholders. and with there are many opportunities laying for tremendous growth and hotel industry is one of those industries which is able to in cash these opportunities. Hotel industry is thriving along with tourism and airline industry. inn. Hospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It has yet to go miles for recognition as a world leader of hospitality. The number of tourists coming to India is growing year after year. Indian hospitality industry has gained a level of acceptance world over. But recent bomb blast and terrorist attack is need to pay heed.Earlier India was a third world country. Many take Indian hospitality service not for its quality of service but India being a cheap destination for leisure tourism. Major players are o Asian Hotels Limited o Indian Hotels Company Limited o Eih Limited o India Tourism Development Corporation o Hotel Leela Venture o Royal Orchid Hotels Ltd o Taj Gvk Hotels And Resorts Limited o Jaypee Hotels Ltd o ITC Hotels Limited These players are giving a new façade to Indian hotel industry and making brand of India in global market as well. catering. 5 . including hotel owners. Availability of qualified human resources and untapped geographical resources give great prospects to the hospitality industry. restaurants. Implement security system in the hotels must be the first priority of hotels. If Indian hotels can not give assurance of safety to the consumers they will be in mess. in the coming years Indian hospitality is seeing green pastures of growth. then it became emerging market and now it has become the growth market.
Indulgences like herbal toiletries further add to the lavishness. lively. It is located at the lobby level of the hotel and one can go easy on 6 . colorful and cozy comes with the choicest of beverages and cuisines of lands afar. The Business Services are ideal to host successful banquets and conferences. Every room is designed with care. which are meticulously furnished. attention to detail and contemporary touches to the 224 rooms and suites bring out the best in luxury. Internet. Dining at Hotel The Park New Delhi Latino The Latino Bar. Residence Divided into rooms and luxuriant suites. style and comfort. so as to fuse sophistication with all the comforts and conveniences of a modern lifestyle. Superior Room The 188 luxurious rooms are decked up with art and provide recycled paper in writing bureaus. free telephones and the Internet. delicacies to suit all palates are provided. in-room fax machines. with easy access to Government and commercial districts.COMPANY SPECIFICATIONS The Park Hotels are operated and owned by Apeejay Surrendra Group. All the rooms come along with contemporary business necessities. The Residence is their deluxe floor comprising rooms and suites that come along with the latest technology and flawless aesthetics. voicemail and Cable TV. At the Park. A subtle interplay of colors is blended with rich wood. deluxe floor.PARK HOTELS. The Park New Delhi is located in the heart of the city center. Hotel Specifications The Park. Renowned for the multi-cultural restaurants. electronic safes. The Residence is symbolic of luxury and repose elegance. New Delhi offers an array of elegant designer Superior Rooms with a pleasant ambience. The Residence. Designed around business and leisure travelers. dual-line-hands. is gorgeous with the latest amenities and a display of classy artworks. mini-bars.
Singapore Sling. While your stay with us. Australia & Italy.minutes ' getaway.restaurant . Quality and Consistency. Open all night. Turkish kabab are some of the delicacies of this restaurant. continental. you will feel as if the city's main business district is at your doorstep. casual and easy. New Delhi is centrally located with Government Offices. The USP of the bar lies in its EQC philosophy. The VJs. The Latino Bar also specializes in truly international "tapa' referred to as 'Picks'.Premium Scotch. Tequila Sunrise. Do drop in for a quick drink or a leisurely meal. Moscow Mule. various and versatile.nightclub It’s a disc pub where one can dance all night. Hummus (a vegetable Shashlik). an elegant poolside dinner or a fashion-show you cannot find a better venue than The Park. We have an awesome range of halls of different dimensions to suit your requirements. Someplace Else Pub . our round the clock Business Center offers professional expertise for corporate events. Pub or restaurant. New Delhi. oriental. So. a theme party. nightclub or disco. plus the delicacy of the day. drink and mood. Gevery Chambrtin. The sheer vibrancy of the bar and the evergreen friendly staff is definitely relaxing and adds to enjoyment and fun. South Africa. Single Malts & liqueurs especially flown from the best regions of France.in . . Call it by any name. It is one of their irresistible feature of The Park. Alabama Slammer. 7 . Its highly cosmopolitan & international and enables one to enter into a borderless space. den or even a ' lunch . Chile. There is a cooking station of eggs-as-you -please-when-you-please. From Burgundy they have the world rarest wine. There are a variety of menus like Italian. Besides. Platters and Desserts to compliment every pajate. Showcased at the Latino Bar are leading international brands of . the Best of Red and white wine from Boreaux. Portico Everything a coffee shop should be. Conference and Banquet Facilities If you are planning to host a function. pasta. get ready for your next party at The Park. The best of Champagne from Champagne. which stands for Eye for details. There are Picks. its one of the most enjoyable feature of The Park. Rich coffees blended from all around the world is a special feature of Portico. The Park. International Exhibition Grounds like Pragati Maidan and Connaught Place at a stone's throw. the tempo and the music are the specialities of Someone Else Pub. tandoori.his/her wallet when they spend time here with guests amid an informal ambience and loads of comfort.
music. Dupont Kiosk. Basic Data Country City Location India New Delhi Parliament Street.Recreation A world within the world.I. films. And don't forget to drop by at our eco-friendly store and take a peep at the exclusive St. You can relax. Special Services / Facilities: Business Center Continental Breakfast 24 Hour Front Desk 8 . from I. Specialty Restaurants >> Health Club >> Swimming pools >> Authentic Shahnaz Beauty Parlour >> Pavilion café >> Multi-cuisine Restaurant >> Room service is available round the clock >> Dedicated staff to provide you best services and comforts. exercise machines are available here to give you all the energy and fitness required to tone up. our azure swimming pool. Airport.T. unwind and pep yourself up at our health club. from I. And of course. and boardroom games among other services. In The Park we offer it all. New Delhi 18 kms. Pamper yourself with our exclusive Sauna and massage facilities or just relax by the Aquapark. The Spa.B. 224 Rooms Rooms Park Hotel offers the following modern facilities: >> 224 elegantly furnished centrally air-conditioned rooms >> The state-of-the-art Conference Facilities >> Modern Business Centre. At The Park Delhi. with the most sophisticated computer. Keep up with style in our Salon with specialised hare care and beauty treatments by Shahnaz Hussain. 10 kms. 2 kms from New Delhi Railway Station. we also offer you in-house entertainment.S.G.
000 2.Single Occupancy Luxury Premium Room .000 50. Other attractions of The Park include dining areas like Agni. STD/ISD Access * Valet Parking * Wake-Up Calls Business Services * Audio-Visual Equipment * Catering * Computer Modem Hookups * Copy Center * Copy Service * Fax Machine * Fax Service.000 20. Mist & Fire.000 30.Double Occupancy The Residence ~ Single Occupancy The Residence .Double Occupancy Luxury Premium Room .000 14.Double Occupancy Deluxe Suite Presidential Suite Extra Bed/Third Person INR 12.000 18. Tariff Room Category Luxury Room .Single Occupancy Luxury Room . Handicap Facilities Express Check In Express Check Out FAX Small Pets Allowed Pool Outdoor Pool Parking Wake-up Service On-Site Services * Handicap Services * Laundry/Valet * Canned or Bottled mineral water * 24hr Room Service * Safe Deposit Box * Telephone Calls.000 16.000 9 .000 14.
FOUNDERS OF THE PARK. original dining and entertainment concepts. to their 10th hotel in Pune scheduled to open in 2011 – their signature style. They aim to consolidate their position as a leading. delivered with effortless agility. their hotels distil global trends and infuse local inspiration to create new definitions in boutique luxury. with its foundation in steel. Hospitality. Today. Real Estate & Retail and Financial Services. They have pioneered the concept of contemporary luxury boutique hospitality in India. Apeejay Surrendra Group employs close to 42000 people in rapidly expanding operations in Tea. Their reputation for creative detail in almost every area invites their discerning clientele to stay inspired. The Apeejay Surrendra Group was established in 1910. A highly customized software technology enables their staff to meticulously record guest history. or rejuvenating spas that draw on new and traditional treatments. From business to pleasure. 10 . From their first hotel on Kolkata’s prime Park Street in 1967. continuous innovation has enabled them to not only enhance customer value at every visit but also create new benchmarks in global standards of hospitality and service excellence. They believe. They continuously differentiate themselves – be it through the technology-enabled living and work spaces. innovative design and passionate service continues to make Apeejay Surrendra Park Hotels a destination of choice for international corporate and leisure travelers. Their vision is leadership through differentiation. Unparalleled guest attentiveness distinguishes their unique brand of hospitality.VISION OF THE APEEJAY SURRENDRA GROUP. world class boutique hotel business through the launch of new hotels across India. Positioned in the heart of India’s buzzing metros. delight customers with individualized service. furniture and accessories. eclectic collection of contemporary art. share it across locations and thereby. Shipping. they create new experiences and pique customer curiosity by anticipating opportunities and sensitizing themselves to the needs of their guests.
From meticulous attention to detail. They strive to make each guest’s experience a unique one. their customers and their employees. The Park. moving it out of the realm of the non descript. adding a touch of irreverence. They respect them as individuals and believe that teamwork. The Park’s basic aim is to create a niche through differentiation and innovation. They defy categorization and have created identities for themselves. that makes a stay in this hotel something to remember.from design to services. a certain flair. The Park Group will operate a collection of premium boutique hotels and restaurants. they aim to evolve the mark of individuality. They believe their strength is their people and they will encourage their development. They will make customer satisfaction the purpose of every action they take and every job do. sometimes disregarding accepted tenets. 11 . to go that extra mile. New Delhi evokes with elan the energetic spirit of the capital. commitment and integrity are values that lead them to success.MISSION OF THE PARK The Park Hotels aim at setting exemplary standards in aesthetics and design. that dash of whimsy. To the discerning guest. this is evident in seemingly small things like the choice of elegant accessories and furnishings that combine to create a mood or set a theme. They aim to banish preconceived notions of what a space ought to look like and instead endow it with elements of freshness and originality. establishing global standards of product quality and service excellence. The Park aims at looking beyond manuals and magazines. It is the effort on all fronts. They aim to bring to the space that element of the creative. and each of their properties is imbued with a distinct character. something that goes beyond the ordinary comforts of bed & board. They will ensure the profitability and growth of the company for the long-term benefit of their shareholders.
reflect perfectly an essential thinking. they channel resources into partnerships with several NGOs serving social responsibility in the area of disability. observation. connecting with local arts and crafts and traditional medicines. health. heritage. The Park Hotels have embraced this humanistic definition of sustainability. all hotels undertake eco-activities in everyday operations like recycling. As a policy. Lending credence to the idea that good design does not get compromised by involving the principles of green architecture. and the associations with tradition and history – like the upkeep of the Jantar Mantar in Delhi. 12 . They give the future real thought and engage in activities that work towards a greener environment as well as sustaining the overall quality of people’s lives. Following a vision of social accountability and growth. As does building community values. performances and art promotion. the boutique store at The Park Hotels. children. iconic landmark that will alter the city’s skyline. yet is being wholly constructed according to LEED (Leadership in Energy and Environmental Design)standards. The vibrant cultural energy created at the hotels through book readings. That reconnecting with a healthy. meaningful and productive quality of life for humans now is the way to a more holistic sustainability. The Park Hotels strive towards serving the community which is the hallmark of a good corporate citizen. blood donation camps and the urban poor generation solutions for health and societal challenges are also undertaken. rather than separate from it or in conflict with it. and if our goal becomes to improve the lives of people. in a more abundant future. Building Communities The Park Hotels believe that to sustain life is to sustain our community. There is great impetus given to local crafts in the design of the hotels and the items sold at The Box.ETHICS AND CORPORATE SOCIAL RESPONSIBILITY The Park Hotels believe that reconnecting with a healthy. youth. women. art. education and development. Education programmes with orphanages and youth reach drives like anti drug campaigns involving employee volunteers sustain future generations. sustaining historical learnings. The new idea is that if we look at humans as a part of nature. in a more holistic future. then health. conservation of energy and chemical-free food offerings. The new Hotel in Hyderabad is designed as a path-breaking. meaningful and productive quality of life is the way to a more holistic sustainability. engaging with the natural world and protecting eco-systems follows as a logical consequence. Initiatives with hospitals. crafts.
accidents and mistakes lead to a new line of products. bamboo wood at 601. staff trained in judicious water and energy usage. or grass. They have recently begun to use non-toxic screen printing inks and there are no machines involved in the making of our handmade books. sewage treatment plants. the boards used to bind their hardback editions are taken from other books on their way to being pulped or recycled (usually remaindered books from abroad which are put up for sale on a weight basis on the junk market). high wattage halogens replaced with low wattage and high illuminating lamps. organic ingredients like grains. That led us to think that we could find a use for the sheets. We see sustainability not only in terms of materials and recycling. flushing systems and for landscaping. They have also tried to use innovative methods of recycling. Every cover is stamped “Edition 1 of 1” and it’s true – one can never find one flukebook exactly like another. re-inventing traditional skills in the service of fine contemporary bookmaking has led to the book itself being redefined as a cultural object. fryers and heating systems in kitchen. eco friendly cleaning agents. reusing treated water in cooling towers.Evolving Green Processes The Park Hotels work towards sustaining resources. Along the way. bark. kitchen garbage segregated. rice husks. The paper is tree-free paper. overlaid as they were with a series of images and test prints. energy efficient grills. So the backing board for one of our handmade editions could well once have been the backing for The Illustrated Guide to the Central Nervous System. variable frequency operated lifts. lubricants converted into industrial use. but also in terms of artistic traditions and artisanal skills. they discovered that the waste sheets and test papers on our bookmaking workshop floor looked really beautiful. Waste is Best All the books in Park Hotels use handmade paper specially manufactured at the Aurobindo Handmade Paper Unit in Pondicherry or by traditional papermakers in Sanganer. masalas and oils and traditional processes. excess food distributed to food banks. waste treatment plants. sound proof windows and glass for hotel facades. and a new line of stationery called ‘flukebooks’ was born. and providing a more productive environment for the well being of guests and employees. At other times. solar heating. energy saving key cards for rooms. Artists who visited their workshop always asked if they could take some of the sheets to use in their work. For example. This is a range of notebooks and diaries bound in one of our test sheets. usually made from a mixture of cotton cloth wastes. stack emission to prevent air pollution. through innovative processes like: ISO 14000 for environmental management. no chemical pesticides. For instance. Rajasthan. Effluent treatment plans to remove water pollution. rain water harvesting to recharge ground water. leftovers given to animal shelters. They’re random by design! 13 . skylights and ventilators to utilize natural light.
At present Park is the only hotel supporting the organic movement to this extent. Methods Park Hotels are attempting a holistic organic experience. They have an organic vegetable and daal of the day depending upon supply. Healthier oils with unsaturated fats like olive oil are the preferred cooking medium. Their preferred cooking techniques are healthier alternatives like grilling. snake gourd. Park Hotles don’t charge customers more because they want to promote organic food. environment and health. etc. are used as organic specials.Use of Ingredients At Fire. Meat trimmings and bones from the butchery are 14 . They buy grains from Navdanya. one of the dining areas of The Park. carrots. In Park. Leaking taps are efficiently rectified and staff is trained on judicious water and energy usage. Leftovers Leftovers from the daily buffet are sent to Mother Teresa’s Food Bank. they try to use products that are locally produced or atleast produced in India. They discourage high level of saturated fats and trans-fats. such as running equipment only when necessary. bread. Based on availability some vegetables like pumpkin. They purchase the most energy efficient equipment from grills and fryers to heating systems. Although organic ingredients are expensive. They’ve been invited by farmers and NGOs to visit organic farms and collaborate with their efforts. and feed 2-3 orphanages in Delhi for 2 meals a day. They are also encouraging their pest control contractor to use neem based pesticides. Park Hotels do not use or support anything that has been genetically modified. steaming and low fat roasting. local greens. Also energy and water saving initiatives are integrated into their kitchens. organic ingredients are used because they are thinking of soil.coupled with everyday energy saving practices. rice and vegetables are available as an option to patrons who ask for them. They have their own compost pit with the mulch of vegetable trimmings and other organic stuff and the product of this is used everywhere instead of chemical fertilizers. They’ve changed all lentils to organic.they use organic masalas and organic cooking mediums like ghee and mustard oil to cook the organic ingredients. an organic produce NGO started by Vandana Shiva.
” The Park group has put up signages clarifying the function of the yantras which not only helps in raising public awareness but also understanding how the observatory worked not only in Jai Singh’s time. maintenance. three years ago as she had felt a certain need in the market for a one-stop shop for organic products. soap. This CD-ROM was produced with Delhi Tourism & Transport Development Corporation and is aimed at raising awareness and appreciation of this unique architectural site. New Delhi. Leftover bread is given to a person who comes from Aligarh every three days to take to a piggery. No oil is allowed into the drains. lighting up the area. etc. preservation. Park Hotels segregate garbage into three sets. Delhi. 15 . And its not only about donating money. every company and corporate to contribute to society in whatever way.the making of grease. cardboard and plastics. As per the MoU signed with the ASI and the National Culture Fund (NCF).wet garbage. It has done reasonably well and they are hoping to expand that.given to Circle of Animal Lovers everyday to feed strays and homeless animals. tins. upgradation and beautification of Jantar Mantar. They have set up a number of schools in West Bengal and tube well projects in their tea plantations at Assam. but even today. paper. Priya Paul got together with some friends to set up the Seed Shop at The Park. They feel it is important for every individual. But they have created this with the urban market in mind. Leftover oil is given to a certified vendor who uses it for industrial purposes. Says conservation architect and architectural historian Anisha Mukherjee. cans and bottles. the group has taken up restoration of the monument. Park Group of Hotels have also taken the responsibility for the conservation. Apeejay Surrendra Park Hotels with ASI and NCF has also developed the first Virtual Reality CD-ROM on the historic monument Jantar Mantar. Park Hotels have always been involved in philanthropy. The President of Park Hotels. They have set up a number of trusts and institutions. the observatory built by Sawai Jai Singh II. putting up visitor signage and facilities. “It is not just conserving the physical fabric of the place but also conserving and clarifying the function and form of the yantras (instruments) at the observatory. who is also the conservation consultant to the project. for natural products.
Pyare Lal. Chennai with its menu designed Italian chef Antonio Carluccio. become profitable enough to employ 100 people. It was therefore natural that in the mid 1950s the Group expanded to shipping. The 1960s saw the Group venture into hotels. In 2006.HISTORY & MILESTONE In 1910. Shipping. while Chennai Park in 2002. while the Delhi Park was started in 1987. leading to the formation of The Park Hotels. The Delhi Park. fuelled by a fierce pioneering spirit. It also set up the country's most advanced steel mill in Calcutta and was among the first to manufacture stainless steel in India. in 2000. Today. took up the restoration of . Forbes. Logistics & Knowledge Parks. Having started as steel importers. amongst India's top 10 Most Expensive restaurants. After the death of Surrendra Paul. on 1 November. the 150 room. Over the years. the 1724 CE built astronomical observatory. It is a perfect tribute to the industrious ancestors and founders as well as remembering the place from where this illustrious journey began. a young patriot. listed "Atrium" in The Park hotel. with the opening of its first hotel. The chain started by Surrendra Paul in 1967. the hotel at Visakhapatnamwas added in 1968. responding to the nation's call for self-sufficiency. Hospitality.the A standing for Amin Chand (Pyare Lal's father) P for Pyare Lal and J for Jalandhar. this successful conglomerate came to be recognized as Apeejay Surrendra Group . set up a small unit in Jalandhar. subsequently the Bangalore Park was added in 2000. His untiring efforts saw the firm "Amin Chand Pyare Lal" grow and by World War II. The family values that have nurtured the Group continue to guide the conglomerate as it diversifies into new initiatives like Shipyards. The Group was among the first importers of steel into India. his daughter Priya Paul succeeded him in 1990. Real Estate & Retail and Financial Services. Jantar Mantar. It was destined to achieve many breakthroughs in post-independence India. The Park on the fashionable Park Street in Kolkata. It also honours its dynamic late Chairman. The small unit in Jalandhar rapidly expanded into an enterprise. the company took an early interest in freight costs and shipping. challenged by the bottleneck created by the scarcity of steel and steel goods in the 1950s. to manufacture steel goods for the domestic agricultural market. Soon it emerged as the third largest exporter of steel. Apeejay Surrendra Group employs close to 42000 people in rapidly expanding operations in Tea. Surrendra Paul. after an MoU with theArchaeological Survey of India (ASI). pioneering exports to markets like UK and Japan. In 16 .
Her siblings were also brought on board. chandelier-lined lobbies and asked why those at The Park were so small. Before the country's economic reforms of 1991 ushered in an era of growth. Today. hospitality was relatively new territory for the Apeejay Group. Kolkata. She admits that initially people needed a lot of education about The Park. At the time. Chennai. indoor games. Now The Park Hotels operate a chain of boutique hotels in Bangalore. With holdings in tea. Chennai. one of India's family-controlled conglomerates. ceremonial rooms. marble-clad hotels. overhauling the Kolkata property with entrepreneurial zeal." 17 . Ms Paul set to work immediately. trying to understand where they were getting business and asking lots of questions.2010. Twenty more are in the pipeline. But she was no novice. Ms Paul was only 24 when she took over the fledgling Park Hotels. designled. Hyderabad. India's hospitality industry was in a sorry state. When she was 22 her father appointed her marketing manager of Park Hotel. There were lots of empty hotels. The company is based in Kolkata. When Priya Paul took the reins of Park Hotels in 1990. Park Hotels is the country's leading boutique hotel brand. shipping and steel. and Visakhapatnam. health spas and gyms. Ms Paul had to fight for her idea: She said they were different. India.and not for every type of customer. Hyderabad amongst its list of "100 holiday ideas for 2010". The hotels amenities include restaurants. She had to make calls and make sales happen. An economics graduate of Wellesley College near Boston. named The Park. New Delhi. Bangalore. there were few young Indian women in similar positions in business. Navi Mumbai. While Ms Paul's is not a rags-to-riches story. Kolkata. Indian guests were used to cavernous. in a role that was thrust on her by the sudden death of her father. there was "little optimism" about the future. with properties in Delhi. outdoor pools. designer hotel in India – a risky concept in a country accustomed to large. she had spent every summer working for her father. part of the Apeejay Surrendra Group. She educated herself by meeting travel agents and clients. Surrendra Paul. It was an inauspicious time to launch a sleek. outer Mumbai and the resort city of Visakhapatnam in Andhra Pradesh state. The Park Hotels operate as a subsidiary of Apeejay Surrendra Group. The Independent. it owned two hotels before it began building the brand in the late 1980s. But the well-travelled Ms Paul had seen the success of Ian Schrager's chic Royalton Hotel in New York and was convinced that the concept could take off in India. and dining and other facilities for corporate and leisure travelers. Ms Paul's brother is now chairman of Apeejay Group while her sister oversees its retail and real estate units.
9 per cent between 2007 and 2017. there is a dearth of capacity. In an unusual move for a hotel. As a local pioneer of boutique hotels. commands high rates. range from $375 to $700 a night. The Park's move was an attempt to address the problem by by establishing its own management training programme and hospitality training centre in outer Mumbai. They are looking for more hotels with character. a chic restaurant. of which fewer than 40. HVS. she opened a hotel with an Indian cinema theme. Fuelled by underlying economic growth of more than 9 per cent. Room rates at The Park in Bangalore. On the site of an old 1930s film studio in Chennai. Sri Lanka and the Maldives. Meanwhile. She says that there's a need for our hotels in other countries as customers change and become more individual. The Park last year installed expensive SAP business software to manage its human resources. Now the growth opportunity in India is tremendous according to Ms Paul. The designers discouraged her from doing this but she wanted it to be dark with walls and floors of leather. Predictions of growth in the sector are encouraging. estimates that there are about 110. at the hotel in 1992. Ms Paul introduced more unconventional design into subsequent properties. One of the biggest moves was to install modern IT systems to manage reservations and "yield management software" to help determine room prices. As a result. Las Vegas alone has about 150.Attitudes began to change when she added Zen. Shortage of skilled personnel is a pressing concern for the Indian hospitality industry. Ms Paul is fastidious about her interiors. for example. The Park.000 are branded rooms. as well as Dubai and London. As a self-styled "great ripper of magazines". The company generated sales of about $55m in the last fiscal year. which lie on the well-trodden route of globetrotting Indians. The Park created and found a niche in India. a consultancy. the World Travel and Tourism Council forecasts that spending on Indian tourism will grow by 7. Soon the Park Kolkata developed a reputation as a trendy venue for live bands. She sees the entire "collection" growing to between 25 and 30 hotels in the next five years. like most luxury hotels in India. She oversees every aspect of design "down to the ashtrays" and works with international designers such as Conran & Partners as well as contemporary Indian designers. She also created the tongue-in-cheek "Leather Bar" at the hotel because of Chennai's legacy as a leather-making hub. Ms Paul is scouting for properties overseas in locations such as Thailand.000 hotel rooms in operation in India.000 rooms. She says her job is to alert foreign designers to Indian elements. By comparison. 18 . Overhauling design was not Ms Paul's only strategy for bringing India's hotels up to date. She also modernised the company's business processes.
The Apeejay Surrendra Group is in the process of adding three more properties within two years. The Park's goal of going public is itself a departure from the traditional way Ms Paul admits.145 rooms." SOME ACHEIVEMENTS OF THE PARK The Park Hotels launched its seven-star hotel in Hyderabad. built with an investment of INR 3. It features precious stones. including the unusually large rooms. said that the 270-room project on the Hussain Sagar lake edge will commission the phase one of 125 rooms on April 1. with 270 rooms. façade reference jewellery settings and metal workings found in the Nizam jewellery collection along with a three dimensional pool and Aura Spa.300 rooms by either developing its own properties or acquiring some of them. The first green building hotel. The Park Hotels chain has gradually enhanced its capacity to over 1.000 million revenues from the new venture in a year. The Park Hotels. 19 . It would also launch one luxury resort at Jaipur with 200 rooms. Owings and Merrill based in the US. Ms Paul says: "You have to have that courage in what you believe in and what you're trying to do. hosts 11 food and beverage courts and seeks to pamper the visitors with its range of luxury offerings. has a gold rating from Leadership in Energy and Environmental Design. Mr Bajaj told Business Line. In all. Mr Anurag Bajaj. distinctive textiles. The group plans to launch a 250-room hotel at Pune in January 2013 and another 250-room one in Kolkata in 2014. A developer of boutique hotels. it has 1. considers this Hyderabad project as a flagship project taking hospitality to the next level in terms of facilities and features it offers. the designers of the famous Burj Khalifa. The property is LEED Gold certified and blends best of tradition with modernity.Credit Suisse's recent $55m investment for a 10-15 per cent stake in the company will help The Park expand as it aims to go public in a few years. But. Two decades ago the idea of The Park becoming an Indian international boutique hotel brand seemed a fantasy. The company is targeting INR 1. The property architected by Skidmore. The General Manager of The Park Hyderabad. For a family-run conglomerate. The Hyderabad property is developed by the Group after acquiring land from the Andhra Pradesh Government.400 million.
The management had articulated for the hotel a mission that highlighted premium status. The Park Hotel. The last financial year was great for the Park Hotels. The team inspected the hotel's décor. The recategorization was another feather in the cap for the hotel. the Park group’s net worth has doubled in four years from US$750 million to US$1. Hence it wanted to assess the competitiveness of the hotel in the changed competitive scenario of Calcutta. and Roxy. It’s very exacting times for The Park team. the son of Surrendra Paul. standards of service. arguably the best discotheque in eastern India. Priya Paul is a significant person as far as success of Park Hotels is concerned. 1999 a team from the Ministry of Tourism. the footfall at Oxford Bookstore and Flurys – the legendary cafe – is a major cause of concern for the competition." The hotel staff went into a mood of great celebration. It had also taken a number of steps to translate its “boutique” concept into practice. a five star hotel in Calcutta. enabled it to attract higherclass clientele and move closer to the classy image of its competitors. She is the new corporate logo of the Apeejay Surrendra Park Hotels and it is symbolic of (what 20 . another one at Kolkata and they are in the process of finalising plans for another venture in Jaipur.In the pipeline are three more properties at Navi Mumbai. Though the management of the hotel was very happy with the recognition as a Five Star Deluxe hotel. not entirely unexpected: "Approved. in the heart of the entertainment and dining zone. And during the day. but the competition was increasing. Government of India. vitality and a place where "things happen". visited The Park. They are now in the middle of the biggest expansion The Park group has ever embarked upon. It is agreed that Tantra and Roxy have redefined nightlife and reflect Calcutta’s changing mores. On July 10. Significantly. It was aware that still much remained to be done. develop a competitive strategy and think through the problems in implementing it. global standards and service excellence as its key elements. houses Tantra. it did not want to rest on its laurels. rooms. Taj Bengal and Oberoi.Industry watchers attribute the phenomenal growth to the business acumen and leadership skills of Karan Paul. systems and overall arrangements. to consider its application for upgrading its categorization from “Five Star” to “Five Star Deluxe”. founder of The Park Group of Hotels. It was not sure to what extent the boutique concept was implemented and understood by its customers and employees.5 billion. its classiest nightclub. The top management of the hotel sought such recognition to strengthen the direction of its efforts to reposition the hotel as a "boutique hotel" and change its image from a "comfortable and affordable hotel mainly for Public Sector executives and budget travelers" to "a classy and trendy hotel" conveying an image of youth. The approval gave the hotel a greater recognition and status. The scenario for the hotel industry in Calcutta was not very attractive. In the afternoon came the verdict. coming after its selection in May 1998 as a member of the Small Luxury Hotels of the World1.
New Delhi. repositioning. For one. sales and marketing. The participating team was comprised of Mr Vijay Dewan. specialised. New Delhi. in addition to a sundeck and panoramic forward seating area. Mr S. director. and Mr Ramnik Choudhary. Apsara alongside a 10 luxury room resort. 21 . The Park. Rahman.else) change. The Park Hotels. Both have received rave reviews for their funky interior and exterior design. The Park on Vembanad Lake. built on two levels has a galley. Through the 1990s. New Delhi. The location of the booth as well as the profile of buyers visiting the booth contributed towards The Park Hotels winning this prestigious award. the eight-cabin cruiser takes visitors to the tranquil waters of Kerala’s Vembanad Lake . Mr Tejpal Uberoi. In the recent past. and able to deliver an exciting product. sales. popular perception of the group has changed in the past two years after the launch of two new Park hotels. has been awarded the “best represented seller” award at SATTE2003 (South Asia Travel Tourism Exchange). Managing Director. sales and marketing. marking its foray into the leisure segment. Mr Rohit Arora. The Park. Akin to a floating boutique hotel. The 28m cruiser. The Park was adjudged the winner for being well-represented by key decision-makers of the organisation. they have been able to carve out this niche of boutique hotels-small. Mr Vijay Subramanian. The Park. The Park Hotels. saloon and dining area. The Park Hotels has launched an eight-cabin luxury cruiser. H. and reinforced the chain's positioning as a boutique one. and refreshing the product. rooms division manager. regional director. New Delhi. one in Chennai and the other in Bangalore. The Park Hotels also announced the launch of the brand’s seventh property. assistant manager. they were constantly renovating. a natural consequence of trying to succeed in a business dominated by mega hotel chains. general manager. The Park.
Just like the other Park Hotels all over India. The Park hotel Bangalore showcases its global standards in luxury. Though.STRATEGIC BUSINESS UNITS The strategic business units of The Park Hotels are situated in various places which include Bangalore. Kolkata. Visakhapatnam. The Park hotel boasts of being the first contemporary boutique hotel in India. THE PARK. attention to luxurious comfort. Chennai. Navi Mumbai. The Park hotel is a unique 109-room experience in Bangalore. New Delhi. all the rooms of the Park hotel in Bangalore and have been designed keeping in mind the needs of the international traveler and assure them of a unique experience in hospitality. personalized services. and much more attracts guests to the Park hotel in Bangalore. The Park hotel. The 24-hour restaurant of The Park hotel serves a select assortment of items from coastal cuisines of South India and South-East Asia. BANGALORE Impressive designs. Bangalore is ideally situated on the MG Road in the heart of Bangalore's business district. comfort and hospitality. At the Park hotel Bangalore each floor maintains a class of its own and is suggestive of the variety of experiences and cultures that are prevalent throughout India. Room Facilities • • • • • • • Coffee Maker in Room Hairdryers Available Mini Bar Modem Lines in Room Free Newspaper Room Service Safe Deposit Box Hotel Facilities • • • • • • • • • Babysitting/Child Services 24 Hour Front Desk Handicapped Rooms/Facilities Parking Laundry/Valet Services Elevator Tour Desk Doctor On Call Internet Access 22 . Hyderabad and Kerala Backwaters.
the International menu includes the Chinese. Western and also the Thai carte du jour that are very popular these days among the Indian and overseas day-tripper.• Currency Exchange Counter Dining: All types of food including the Indian dishes and the foreign menu are available. Sports & Leisure • • • Golf Pool Fitness Center and Spa Meeting Facilities • Meeting/Banquet Facilities 23 . The food is nutritious and healthy and one can be sure that the food is also free from bacteria.
Residence Rooms are 28 sqm. Then there is 601. At the Pasta . 24 . beers and other spirits. wines.THE PARK. Bathrooms have a separate bathtub and shower.Choco bar of the Park Chennai. and fashion. beauty products.Restaurants. The Park hotel caters to the needs of a premium business traveller who appreciates a perfectly calm and rejuvenating experience in a Chennai hotel. Business Centre. shadow and light inspired by film and performance in its various forms. Room Service Deluxe Room. Hotel Facilities. The Park Hotel has 215-rooms and stands on the historic premises of the erstwhile Gemini Film Studios. Disabled Facilities. Here one can also avail a number of scrumptious snacks. Standard room facilities: Air-Conditioning. Satellite TV. The resident DJ will make sure that spirits are pepped up. Laundry Service. A luxurious silkenrobed room reminiscent of the rich colours of monk's robes is an elegant setting for Lotus. CHENNAI The Park in Chennai is located on in the heart of the business district of the city. Lotus – Here the guests can gorge on a commendable array of Thai delicacies rustled up by some of the highly skilled chefs.Deluxe Rooms are 25 sqm. stationery. Gift ShopBanquet & Conference Facilities. Dining : Six-o-One – This is the 24 hour restaurant at The Park Hotel in Chennai that offers a scrumptious range of Indian and International delicacies. home accessories. Pasha – One of the most happening night spots around. Aqua – This is the ideal place to enjoy lunch. Residence Room. The Leather Bar – This is a stylish bar that features an eclectic selection of cocktails. where the live performances by the Chefs adds warmth and excitement. Bathrooms have a separate bathtub and shower. Hairdryer. unusual gift items. Coffee Shop. They are fitted with a king size bed or 2 single beds. Wireless Internet. They are fitted with a king size bed or 2 single beds. Safety Deposit Boxes. Pasha is also well-stocked with an eclectic selection of choicest spirits. Telephone. Car Park Family facilities and babysitting services are also offered. Chennai. Internet Connection. fresh pastas and noodles are tossed to your liking and chocolates and desserts act the perfect temptress. The Park hotel creates a unique story of textures. surfaces. the modern Thai restaurant at The Park. Its unique Mediterranean feel makes intensifies the intensity involved in enjoying a meal. The Box in the Park Hotel is Chennai's best address for hand picked gift items.
The hotel houses Zest. The 80-room hotel provides a contemporary and elegant setting for both business and pleasure. Our Specialty Chinese Restaurant. The landscaped gardens use only white flowers to create a cool retreat. Room Facilities Air Conditioning. an urban getaway. is only one hour drive from the domestic airport. bringing together East and West and fusing technology with local crafts. Bamboo showcases authentic food prepared by our speciality Chinese Master Chefs with a special focus on Sichaun and Cantonese specialties with a spread of DimSums. A homage to Modernism and the work of Le Corbusier. Warm amber LED lights bring in the night while the garden side is bathed in midnight blue. The interiors mix traditional Indian patterns and textures with clean lines and modern shapes. Navi Mumbai.THE PARK. this is the sixth hotel of the group. the stylist. the space has an open plan approach that connects all the parts of the hotel in an organic sense to create a vibrant living environment. The brilliant white exterior catches the gleam of the sun that casts dramatic shadows across the deep reveals. The logo depicts the colors of sundown being amidst nature and port representing the port city. Aqua our signature poolside restaurant and Dusk. It defines a new vision of service and style to Navi Mumbai. elegant and classical moody space. NAVI MUMBAI The Park. Located in CBD Belapur with stunning views of hills and lush green foliage. vibrant all hours restaurant which enjoys the views of the terrace through full height glass windows. Private Bathroom Satellite Television International Direct Dial Telephone Mini Bar Hair Dryers Wake-up Service Iron/Ironing Board 24-Hour Room Service Coffee/Tea Making Facilities Non-Smoking Rooms/Facilities High Speed Internet Access Available Hotel Facilities Parking 25 .
Gym 26 . in hotel retail outlet for hand picked gift items. UNO .all are available. scrabble. Indoor chess. beauty products. stationery.Elevator Security Doctor on Call No Pets Allowed 24-Hour Front Desk Babysitting Services Laundry/Valet Services Currency Exchange Counter Handicapped Rooms/Facilities Dining & Entertainment Aqua Restaurant.The Bar. home accessories. Bamboo.Catch up on reading from our well researched book list. unusual gift items. In Room .The Box. pictionary. playing cards. Or pick a movie from ibrary of DVDs.All hours restaurant. Dunk. Sports & Leisure Gymnasium Swimming Pool Meeting Facilities Business Center Conference Facilities Meeting/Banquet Facilities Other facilities The Box . and fashion. Aquazone . Zest. monopoly.Chinese Restaurant.
People can pamper themselves with their exclusive Sauna and massage facilities or just relax by the Aquapark. stylish and A busy urban junction. Besides. The accommodations are models of refined luxury. New Delhi is centrally located with Government Offices. unwind and pep oneself up at their health club. Fire: The Indian restaurant at the hotel provides great décor and sumptuous Indian delicacies. Conference and Banquet Facilities The conference and banquet facility offer are available to the guests of The Park. The Park. Any state related mementos one wants to buy. It is a very contemporary. all buzz with activity throughout. Keep up with style in their Salon with specialised hair care and beauty treatments by Shahnaz Hussain. A place to retire and recharge. New Delhi.THE PARK. our azure swimming pool. Agni: It is a 35 feet long bar that has a magical décor. The bar serves choicest of beverages. The 60-cover restaurant is situated at the lobby level and is separated by white sculptural plaster wall. International Exhibition Grounds like Pragati Maidan and Connaught Place at a stone's throw. The restaurants at the hotel have excellent décor and serve great food. he doesn’t have to go anywhere far. And of course. One can relax. NEW DELHI The Park. exercise machines are available here to give people all the energy and fitness required to tone up. Recreation: The Park offers all the modern day comforts. is situated in the heart of the city's business and entertainment hubConnaught Place. The menu at the restaurant is predominantly Italian. the state emporias are just a stone's throw away from the Park. restaurants. Dining The Park New Delhi offers fine dinning facilities. personal touch and superior amenities and services. their round the clock Business Center offers professional expertise for corporate events. It overlooks the historic 18th century Jantar Mantar observatory. Public spaces and guest rooms are lined with handpicked contemporary art. Mist: The 24-hour dining venue-Mist-offers a cool décor as the restaurant is done in light blue color. They have an awesome range of halls of different dimensions to suit varied requirements. with the most sophisticated computer. it reflects the electric energy of the city. The Spa. The Park 27 . its spacious banquet halls.
is set around the pool with loungers and luxurious double beds. Saffron is a harmony of the various regions and diversity of the country. THE PARK. which allows people to access the main commercial and entertainment districts of the city very easily.Delhi. offers urban luxury at the best downtown location.000 sq feet combine the best of technology and design and is a popular destination for any corporate or private function. that goes hand in hand with the cocktails. restaurants. with a members only upper floor-Bodhi Bar. Other specifications: Aqua The signature pool bar. Tantra hosts popular DJ's with special Sunday jam sessions. offering exclusive services to guests. today. The hotel is a member of design hotels ™ and has a niche boutique identity of its own. Post renovations. music. and is a popular destination for the young business traveler and those from the fashion and entertainment fraternity. and boardroom games among other services. Roxy Bringing the glamor and style of the 60's is Roxy. KOLKATA The Park. Tantra The resident nightclub. Aqua serves an all day international menu. it wears a completely new look in rooms. Someplace Else This ever packed pub hosts some of the best live bands in the city and is a popular spot for locals and expats alike. films. Spacious banquet halls spread over an area of 15. is undoubtedly the most popular in the city. and a color changing glass wall behind the DJ booth. SUNSET and SUNRISE representing the history and architecture of the city’s rich colonial past while looking forward to ushering in the future. 28 . Its 149 rooms and suites are all lavishly furnished. Saffron Serving contemporary Indian cuisine. Someplace Else has been in business for more than a successful decade. also offers in-house entertainment. with brick walls. Kolkata. The logo is an inspired manifestation of DUSK. and other public spaces.
Bar. Kolkata: TV. The Street Cafe is a tribute to the pulsating street life of Kolkata. 30 mins by car. Shops At Hotel. Banking. the cafe serves over 24 varieties of organic coffee and 14 varieties of garden teas. Private Parking. served any time of the day or night. Swimming Pool. Jaccuzi in all Deluxe Rooms. Room Service. Mini Bar. Location: The Park Kolkata is ideally located in the heart of the business & entertainment centre of the city on Park Street. The Street Cafe The newest addition to the hotel. 29 . Air Conditioning. Laundry. Also included on the menu is world cuisine. Conference Rooms.The Atrium Cafe Open all through the day. Amenities & Services at Hotel The Park. Zen The open kitchen includes a Japanese bar counter. Modem Socket. Restaurant. Facilities For Disabled. Pub. and even wine by the glass. Currency Exchange. It is 15km from the airport and 4km from the station. as well as Chinese and Thai stations where chefs show-off their culinary skills. Babysitting. Internet. Doctor On Call. Hairdryer. Safe Deposit. Disco. The four stalls serve everything from hot dogs and salads to Indian favorites like kati rolls. Money Changer. Direct Dial Telephone. Fitness Room. Non Smoking Rooms.
The hotel also offers 3 Deluxe suites and 1 Executive Suite that are symbolic of all fathomable comforts.THE PARK. Local craftsmen create with passion in the crafts court in the lawn. There is a superbly designed bar with a scenic view of the sea. The Salon offers exclusive beauty services and specialized hair care and styling for both ladies and gentleman. steam and massage facilities can enables to relax and unwind. Accommodation It has 61 rooms all of which overlook the sea. The dining experiences in Bamboo Bay or Vista are enhanced with breathtaking sunsets in a tropical setting. Dining The 24 hour shop serves Indian and Continental cuisine. Other Facilities: Neptune Hall accommodates 250 people for social functions. VISAKHAPATNAM Luxuriously sprawled over 6 acres of spectacular beachfront. An environment that encourages exploration and inner freedom. There is also the exclusive Chinese restaurant open for Lunch and dinner. The Spa at the hotel is ideal for toning up one’s health. Lush green terraced lawns are beautifully poised with tiled pavilions and a giant chessboard. People can rejuvenate their energies by using any of the international machines available. blending into the bright blue sea. All 66 sea facing rooms of this urban beach resort allows you a breathtaking dialogue with the Bay of Bengal under a clear blue sky. The Sauna. the lawns adjacent to the sea along with the Aqua deck are suitable for any outdoor event. Splendid décor and meticulous attention to detail guarantee luxury to the guests. Moreover. Lotus motif used generously in the design symbolises the Buddhist influence on this beach city in the South of India. The Meeting Room is equipped with up to date audio-visual facilities that cater to the varying demands of multifarious business events. this is a place of purity where the red soil connects with the golden sand. 30 .
Verandah – The Restaurant is located at the heart of the hotel and is a unique all . which forms the heart of the building. international design. on first entering the hotel. The menu is inspired by traditional Indian and classical Italian food. providing a transition for the arriving guest into the calming hotel spaces. Special Features: The Street Lobby is designed as an anti-chamber. The façade references jewellery settings and metal working found in the Nizam jewellery collection. The hotel’s unique exterior cladding and interior surface finish reflect local traditions of craftsmanship. from 270 guest rooms. HYDERABAD The Park Hotel Hyderabad further extends The Park Hotel Group’s reputation for realizing contemporary hotels. and it features an array of signatures that are creative inspiration from colonial heritage. patterning and style. The building incorporates a range of high quality spaces. Banquet Reception and Luxury Retail Mall within the hotel – Tresorie'. as well as the Verandah Restaurant. This space is characterized by highly personalized yet welcoming and intuitive service.hours dining restaurant with three distinctive indoor sections. The dramatic lighting and rich materials contrast the harsh outdoors. The hotel is organized on three sides around The Verandah. which combine local culture and world class. night club and 3D infinity swimming pool. from the hot bustling environment of Hyderabad. Ruby Lounge and lounge seating areas and provides access to all of the hotel restaurant and bar offerings. The Park Hotel Hyderabad will be a certified green building and has achieved LEED GOLD certification.THE PARK. designer and presidential suites. two lounges. The Sicca Bar is a contemporary and informal interpretation of a traditional gentlemen’s club. 31 . three restaurant. The new flagship hotel is influenced by Hyderabad’s proud tradition as a centre of design and the production of precious stones and distinctive textiles. It also has a vivacious alfresco dining area towards the poolside. From the street lobby guests may also access the ‘The Box’. The Hotel Lobby comprises the reception.
and creates unique visual environments for diners and club goers in adjacent and below-grade spaces. rich leather. while local cultural tours and educational talks will offer the complete Kerala experience. the dining area would seat 16 guests with panoramic view of the backwaters. THE PARK. 300 sq.Each cabin has a double bed.A major feature of the hotel is a three-dimensional infinity pool. and bathroom. The cabins have been designed to be compact and they all feature LCD TVs and a wide range of books. The food and drink 32 . this eight-cabin cruiser is taking to the tranquil waters of Kerala’s Vembanad Lake and gliding guests through the backwaters. and performance space. Designed with luxury and comfort in mind. sundeck and panoramic forward seating area. THE PARK ON VEMBANAD LAKE This sophisticated ‘docking station’ for APSARA will feature 10 luxury rooms. a crew cabin. a tented spa offering Ayurvedic and international treatments. a gym. there are eight rooms. a galley. Local cultural tours and educational talks will also ensure the full Kerala experience. silk and natural cottons with marble used in the bathrooms. A small spa menu is available on board on Apsara. On Level-I. music and films. m boat is built on two levels. pool deck and bar. study desk & chair. Guests may dine on local and international cuisine on the cruiser or the gentle slopes of the shore. Guests can enjoy the local and international cuisine on the cruiser as well as sample local fare and produce along the shoreline. saloon & dining area. which affords swimming and relaxing in elegant surroundings. LCD TV and DVD player. The textural furnishings applied to the walls and ceilings of the interiors include veneer. Hyderabad. The 28m. a pool. a safe. a restaurant and bar. Aura Spa is also a special feature of The Park. KERALA BACKWATERS APSARA HEAVEN ON WATER Akin to a floating boutique hotel. a deluxe suite. There is also a mini bar. the interiors combine elements of Kerala’s magnificent heritage with the quiet sophistication of European yachting style.
In July 2004 she became the Chairperson Emeritus of the Group. Inducted in the business in 1992. okra. she works with development projects focusing on children." Mr Paul believes that the Group can deliver to customers worldwide. Apeejay Surrendra Group (established in 1910) is a dynamic Indian multinational with rapidly expanding operations in Tea. Paul directs the Educational and Philanthropic activities of the Group. the disadvantaged and the disabled. 33 . is the Chairman of the Apeejay Surrendra Group. Shipping and Financial Services divisions. sticky noodles that are served with fish cooked in the spicy coconut curry sauce that defines the best of Kerala's excellent cuisine. In a statement to all employees he said. Mr Paul oversees the financial planning and strategy for the entire Group. Shirin Paul took over the Chairmanship of the Apeejay Surrendra Group. from Mrs Shirin Paul. Real Estate & Retail and Financial Services. who is Chairperson Emeritus. US. products and services of the highest standards built by the best processes and managed by the ablest people. 2004. under tragic circumstances in April 1990. She has a deep interest in promoting art & culture. special dosa (pancake) pans. Mr Paul's vision is to make The Apeejay Surrendra Group. "I want us to be industry leaders in whatever we do and I believe that we have the necessary abilities to make this vision. She oversees the management of the Apeejay Schools in Kolkata and is the Chairperson of The Paul Foundation. and finds Yoga-Meditation as the ultimate healer of body. Mr Paul set the Group's roadmap to 2010. the holding company of The Park. real for all of us. henceforth. India's largest and the most profitable privately owned family business. Upon donning the mantle of Chairmanship on July 14. Hospitality. the son of late Surrendra Paul. The chef delights in bringing out his kitchen kit to show huge pestle and mortar. An alumnus from the Brown University. mind and soul. I believe that the cornerstone of success is integrity. MANAGEMENT TEAM Mrs. handing over the office of Chairperson to her son Karan Paul. The latter produces fresh.Food is locally sourced (fish and giant freshwater prawns and crab from the lake. drawing from our tradition of trust. green lentils and coconut galore). Shipping. As a Trustee of the Apeejay Trust. reliability and fairness. women. He is also in charge of operations and management of the Group's Tea. We must always do good business and the right thing. exotic jack fruits. The Paul Foundation awards scholarships to outstanding scholars who are committed to make a difference to the society through their work. is a keen horticulturist. a hand-wound iddiyappam (rice noodle maker). These values are very dear to us and must not be compromised with. Mrs. Mr Karan Paul.
A member of the Royal Institute of British Architects. USA. www. Bangalore. Chennai and Vizag as the Chairperson. direction and vision have helped The Park Hotels to achieve greater heights. painting. USA.Founder Member.India Committee. engineering and modernization of existing facilities. Her interests include yoga. Mr. where he is responsible for operations.President of Apeejay Surrendra Park Hotels. Mr. she also oversees the London operations of Apeejay Group. The Park. Apeejay Anand Children's Library is another project close to her heart. Member . Trustee. Wellesley College. Dewan's effective leadership. Mr. Dewan an in-depth perspective on the needs of the modern day traveler.Ms Paul is also the Education Chairman of the Young President's Organization (YPO). moved to The Park Hotels in 1991 and was located at Kolkata. World Travel Tourism Council . Mr. collecting art and creating sculpture in steel. Based out of Kolkata. Art.Mumbai and Bangalore. Ms Priti Paul is a Masters in Design Studies. overseeing marketing operations and planning sustainable growth for the hotels. Vijay Dewan is the Managing Director of Apeejay Surrendra Park Hotels. music and gift site. Dewan is an avid golfer and finds it the ultimate relaxant. Harvard University and a Bachelor of Science in Architecture. Mr Dewan started his career with The Oberoi Hotel. Hotel Association of India (HAI). a course in Leadership for Change from the London Business School in 1997 and one on Strategic Marketing Management from The Harvard Business School in 2000. He thrives on information and believes in constantly updating his skills. Delhi. Massachusetts Institute of Technology. Delhi in 1984. Mr. Her interests include Reading.Asia Chapter (WTTC). she is also a member of Women in Shipping and Trade Association (WISTA). She is the driving force behind relaunching and repositioning Oxford Bookstore in Kolkata.oxfordbookstore. She has also been in charge of the team that developed India's largest book. business strategy formulation. Mr. Bali is a thorough professional. She is the Director the Apeejay Surrendra group and joined the Group's hospitality business as the Marketing Manager.com.Ms Priya Paul is a Bachelor of Economics. Bali has a 34 . New Delhi. Kolkata. Mr. with operations in Chennai. which saw him undergo several professional courses including a General Manager's Programme from Cornell University in 1995. England. She is overseing the management of Apeejay Surrendra Park Hotels in Kolkata.The Ford Foundation and member of the Advisory Board of Directors. In addition to this. where he took over as General Manager a year later. Cambridge. Meditation and Exercise. Deepak Bali is the Vice. Ms Paul is the President. Mumbai and New Delhi and spearheads Real Estate and Design division of the group. Dewan has a Master's degree in Organic Chemistry and a Post Graduate Diploma in Hotel Management from The Oberoi School of Hotel Management. in July of 1988. He was appointed Vice President of The Park Hotels in 1994. where he is responsible for all Projects. hardworking and has a quick understanding of the Projects undertaken and comes up with practical and innovative solutions. American Bureau of Shipping. USA and is the founding Member of the MIT Club India. IIM Lucknow. Sixteen years in the industry has given Mr. Cuisine and its History. India Foundation of the Arts (IFA) and member of the South Asia Women's Fund. minor in Economics. She developed Apeejay Business Centres.
He thrives on information and believes in constantly updating his skills. Other people in the management of Park Group of Hotels include: • Mr. Bali is an avid sportsman. USA. He started his career with Shipping Corporation of India and later on with an Anglo. Based in Mumbai. implementing and executing the overall sales strategies for the company. During his tenure with Oberoi hotels.Norwegian Company as a Chief Engineer. which saw him. Mr. He started his career more than a quarter century ago and at present is Associate Vice President and General Manager of The Park.Bachelors of Engineering (Marine) and is a fellow of Institute of Marine Engineering (Indian Chapter) has done specialization in project management and Hotel Planning and Design from Cornell University. Mr Marfatia heads the all-India National Sales & Marketing of the company. Mr. He then spent two years in hotel projects in Bankok commissioning the 600 room Amari Arrium Hotel. Chennai. He is an alumni of Pusa and passed out in 1979. 35 . He subsequently did his management training programme at The Oberoi.Based at New Delhi. New Delhi. New Delhi. Subrata Majumder. Baghdad and Oberoi hotels Mumbai. Chennai. Tejpal Uberoi is the General manager of The Park. He remained with Oberoi hotels till November 1993 when he left as the EAM.He has 34 years experience. food and beverage for the Oberoi properties in Mumbai. in the hotel industry has given Mr. He finished schooling from Cambrian Hall. He was then relocated to Goa where he was Genaral manager of The Bogmalo Beach Resort. School of Hotel Management. Planning and design course from Cornell University.In 1987. General Manager of The Park. He returned to Delhi in 2002 as General manager of The Park. He was appointed Vice President of The Park Hotels in 1994. Bali an in-depth perspective on the design and planning of the modern day hotels. Renaissance Goa Resort and at Club Mahindra. He was promoted to corporate Chief Engineer in 1992 for all the Park Hotels in India. With over 18 years experience in the Hospitality industry. and is responsible for strategizing. undergo several professional courses including industrial Engineering. Mr Marfatia was earlier with Oberoi Hotels for 9 years and with Sarovar Park Plaza Hotels & Resorts for the past 8 years and now looks after sales and marketing at Park Hotels. He graduated from Madras Christian College. Lemuel Herbert is the General manager of The Park. New Delhi. He had also been Baghdad. Eighteen years. Bangalore. Chennai and immediately joined The Oberoi Hotels as a management trainee in 1981. Mr. he worked at The Oberoi. Iraq as senior lobby manager in Hotel Al Rashid in 1991. he moved to The Park Hotels as a Chief Engineer and was located at The Park New Delhi. Babylon Oberoi. Dehradun. Noshir Marfatia is the General manager of the sales and marketing office of The Park group of hotels. Mr.
to the W 'boutique resorts' in the Maldives. Abhijit Bose. often ranging from 3 to 50 guest rooms. and O Hotel. infralogistics and education. such as the W Union Square NY. to true luxury boutique hotel collections. Anurag Bajaj. General Manager of The Park. Typically boutique hotels are furnished in a themed. Guest rooms and suites may be fitted with telephony and Wi-Fi Internet. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized accommodation and services / facilities. and San Francisco. Group corporate services.• • • Mr. They usually are considerably smaller than mainstream hotels. ranging from large boutique hotels. Navi Mumbai. among many others. founders of The Park Group of Hotels provide a wide range of services and products besides hospitality which include. boutique hotels began appearing in the 1980s in major cities like London. Despite this definition. Many boutique hotels have on-site dining facilities. Real Estate. air-conditioning. Boutique hotel is a term popularized in North America and the United Kingdom to describe intimate. Joie De Vie hotels. including European countries like Spain.Thompson Hotels. the popularity of the boutique term and concept has led to some confusion about the term. The concept of boutique or design hotels has spread throughout the world. retail. Hyderabad Mr. Siraj Mukherjee. General Manager of The Park.tea plantations. and East Asian countries such as Thailand. Boutique hotels are always individual and are therefore extremely unlikely to be found amongst the homogeneity of large chain hotel groups. However the basic products of The Park group are Boutique Hotels. but equally may have none of these. However. Director Operations of The Park. Guest services are often attended to by 24-hour hotel staff. shipping. SLS Hotels. honesty bars and often cable/pay TV. especially in resort locations. Mr. The most notable example is Starwood Hotels & Resorts Worldwide's W Hotels. financial services. Sometimes known as "design hotels" or "lifestyle hotels". The Keating Hotel. stylish and/or aspirational manner. where many boutique or design hotels are sprouting. Epoque Hotels. and the majority offer bars and lounges that may also be open to the general public. usually luxurious or quirky hotel environments. such as the Bulgari collection. New York. Boutique hotels have typically been unique properties operated by individuals or companies with a small collection. focusing on quiet and comfort rather than gadgetry. such 36 . their successes have prompted multi-national hotel companies to try to establish their own brands in order to capture a market share. PRODUCTS The Apeejay Surrendra Group. Kimpton Hotels & Restaurants.
don a designer outfit by Rohit Bal the Pasha of fashion. points can also be donated to institutions like WWF. take an exotic break at a luxury heritage hotel in Rajasthan or even invite a chef home to whip up an exquisite meal. Iceland. The Park Hotels. this one has an embedded chip which automatically tracks points and discounts and stores information on frequent customers. Bangalore and Visakhapatnam and cater to both corporate and individual frequent travelers. to provide a welcome break. Malaysia. and Turkey. Apart from the usual presentations in the form of pens and perfumes. At the core of this program lies the Smart Card which is an innovative and pioneering step in product enhancement. So. have won the prestigious "Golden Peacock Innovative Product/Service Award" 1999-2000. The Program offers annually renewable Room Memberships (Rs 500) and Dining Memberships(Rs 3000). Other Far Eastern cities in which boutique and design hotels are becoming increasingly popular include Bangkok. but also providing incentives that are guaranteed to bring them back to The Park. The Park has some unusual ones in store. Helpful hostesses to welcome and escort guests. mainland China. CRY and Helpage India. Peru. and points are awarded to either account. As a privileged member. Calcutta. this membership based program is operational at all The Park Hotels in New Delhi. and Hong Kong. Special effects for product launch like life size models of the product and the special display boards. demonstrating that the concept has penetrated beyond the typical design capitals of the world and is entering new markets. not only rewarding them for their loyalty. PREFFERED AT THE PARK Preferred at The Park' is a unique rewards program which aims at building long term relationships with guests. Singapore. the minutes guests check in. Looking much like the ubiquitous credit card.  Boutique hotels are even appearing in such places as Indonesia. in its endeavor to provide services that are a notch above the rest. Guests could have the thrill of their life while going whitewater rafting. one can be guaranteed a room and access to host of amenities and discounts.as Phuket and Hua Hin. Special effects for product launch like life size models of the product and the special 37 . the staff knows whether they like their coffee black or which newspaper do they prefer! Points accumulated by guests can be redeemed for an exciting range of exclusive gifts and benefits. Special ambience by way of music or light entertainment. in recognition of this unique service. The following are the special services offered at The Park: Conference kits with the company logo embossed Special working lunch menu to cater to various individual tastes.
Cookies. mint and chocolate platters on the table. match boxes. Personalised stationery.display boards. Banquets Telephone with local dialling facility. pencils and pads. CONFERENCE / SEMINAR FACILITIES Podiums Lecterns Blackboards/Flip Chart Board/ White Board Raised Platform Conference Kits Banner & Backdrops Tent cards Simultaneous Translation Video Coverage / Audio Recording Photographers Reception Hostesses Floral Decorations Special Security VISUAL AID Overhead Projector Slide Projector Video Projection Panaboard Data Projector LCD Projector Direct Projector Spot Lights on stand TV/VCR Computers AUDIO EQUIPMENT Cassette/ Tape Recorder 38 . Special theme for parties. be it ethnic or western depending on your requirement. Facilities to make banners and backdrops of your choice. Running tea/Coffee counter throughout.
Hosted jointly by The Park and Bacardi. Calcutta's swinging sensation. The event. Dino Morea. Euro RSCG on lead guitar. Rajlaxmi. MD. HIP POCKET. Vizag. Provogue strode the fashion ramp in a bold new initiative at The Park. 39 . Dancing sensation Prabhudeva and actor Partihan were guests at The Park. as they are called. Creative Director. during a shooting session in the city. The ad industry's first ever rock band comprising ad-men from Mumbai. Bollywood beauty Sonali Bendre lit up Someplace Else at The Park. New actors on the block Hrithik Roshan and Ameesha Patel are the toast of Bollywood following their hit Kaho Na Pyaar Hai. The star spangled banner of names included milind Soman. 2000. At the Atrium Cafe. unicycling and doable magic. featured Rajeev Raja. Calcutta on 3 December 1999. Hordes of eager autograph hunters besieged them when they visited Tantra. the bash met with an enthusiastic response. Anupama Verma. Calcutta. Magic and jugglery never fail to weave a spell. Isabelle Feraud and Scott Harrison's travelling circus kept the audience captive with an entertaining program of power juggling. Bipasha Basu. Vizag. Gladrags winner John Abraham. The Atrium Cafe. the hot new nightspot at The Park. Bangalore. Calcutta on 6 January 2000. Calcutta was a stop midway through their world tour aboard their 1962 Bristol Decca bus. artists performed 'mohana ragas' on flute and tabla in the amphitheater. the Park. Bates Clarion on the flute and Prabhakar Mundkar. Kensington Terrace. 'Wanted Yesterday' performed at The Park. and tribal dancers from coastal Andra pradesh performed a 'thapettigullu' dance.Amplifiers Microphones Cordless Microphones Telephones The Park Hotels have also organized various events as a source of entertainment for their guests: A confluence of cultures marked the millennium bash at the Park. The Nashville Sprockets. on Feb 20. The girl with the dazzling smile and hour glass figure was the cynosure of all eyes as she swayed to the pulsating rhythms through the night. Vizag hosted the Spirit of unity concert in January 2000. and noted playback singers Udit Narayan and Alka Yagnik stayed at The Park. which was compared by Rakshanda Khan. As the new millennium dawned. organised by Channel V. A bevy of beautiful people from the fashion world enlivened the show. wowed the crowd. have spent more than seven years travelling around the globe.
comes into effect on July 23 and is valid until October 15. New Delhi when they visited the city this winter. Combining ethnic and modern music and using technology to revive ancient and forgotten sounds is what Deep Forest have set out to do. ‘Boarding Card Delights’ currently has 13 established brands as programme partners. investment research. India’s premier international airline and JetLite. sales and trading. and this partnership underlines Credit Suisse’s commitment to the country. In its Investment Banking business. across four categories.Hotels. an initiative offering the airlines’ guests a range of special benefits and discounts against their boarding cards. This initiative. at various partners across India. "Sweet lullaby". deep Forest enjoyed a harmonious stay at the Park. Dining/Restaurants. ICICI Securities and Amarchand Mangaldas were the advisors for this transaction. and correspondent and prime brokerage services. The Park Group of Hotels is one of the programme partner. owners of The Park Hotels has raised US$ 55 million for major expansion plans through a private equity deal with global financial giant Credit Suisse. The deal for this partnership was done so that the infusion of capital acts as a catalyst enabling The Park Hotels to expand their footprint throughout the region. MERGERS AND ACQUISITIONS PARTNERSHIP BETWEEN PARK HOTELS AND CREDIT SUISSE Apeejay Surrendra Park Hotels Ltd. Credit Suisse actively invests in real estate and hospitality-related projects in global emerging markets. Operating in 69 locations across 33 countries. mergers and acquisitions. Car Rentals and Retail. their biggest hit. PARTNERSHIP BETWEEN JET AIRWAYS & THE PARK HOTELS Jet Airways. Jet Airways’ all-economy subsidiary have launched ‘Boarding Card Delights’. Credit Suisse is active across the full spectrum of financial services products including debt and equity underwriting. the duo from the popular French group. Credit Suisse offers securities products and financial advisory services to users and suppliers of capital around the world. projected them onto the world stage. 40 . It regards India as one of the most important growth markets for its Asia Pacific business..Michel Sanchez and Eric Monquet. 2009.
at the various partner establishments / outlets. complimentary room upgrades. 15% discount on food and beverages and other services and more with The Park Hotels.To avail of this attractive offer. The Park entered into an alliance with Mayer Brown JSM in which a HK$450. Guest may avail of double JP Miles. guests need to present their Jet Airways/Jet Airways Konnect or JetLite boarding cards. SMS and Kiosk Check-in. Jet Airways’ guests can enjoy special rates.3 million acquisition and renovation loan facility for the hotel was granted by HSBC to the Laws group. 1500 million to The Park Group of Hotels. are accepted along with their respective photo identification. The Park also entered into an alliance with Infrastructure Leasing and Financial Services in which the latter extended a finace of Rs. Boarding cards generated through the Web. 41 . discounts on select services and complimentary stay for their spouse at select properties of The Park Hotels.
Privatization of airlines 3. The hotel industry also tags along the line and has to undertake smart and innovative moves to woo its clientele who expect best possible service at competitive rates.Lack of adequate Man power 3.Boost in tax concessions 1. the guests have become more sensitive to price which calls for effective formulation of the pricing strategy.Labour turnover Goods scheme 5.Global economical turn-up 3. opportunities and threats. Park hotels had to face modernization at huge costs especially in cyber city of Bangalore where technology up-gradation is swift and the inflows of customers require multi dimensional facilities ranging from full-fledged business center to high grade video conferencing.Tie ups with international hotel chains 4.India's rich cultural heritage 1.New business opportunities Opportunities Threats 1. volatile atmosphere has to introspect its strategies taking into consideration the strengths.Capital intensive 2.Inclusion in Export Promotion Capital 4.Competition from other Asian countries whose official currencies have fallen drastically 2.Long gestation period 4. In the face the worldwide economic recession. The Park Group of Hotels utilize the latest marketing principles and information technology updates to get a respectable position in the hospitality market. weaknesses. Tourism is an important driving factor for The Park Hotels and fluctuations in tourist arrivals affected the earnings of these hotels.SWOT ANALYSIS OF THE PARK Every business with the global prospects in the multi dimensional. High service & luxury taxes.Boom in tourism 2. Strengths Weaknesses 1.Increase in disposable incomes 5. Demand far exceeds Supply 2. Tourism is the third largest foreign 42 . It is estimated that approximately a lull of 2%-10% of the previous year business in all categories of hotels.
735 billion in 1999) and Park Hotels contributed considerably to these earnings. The seminars usually were accompanied by orders for food and beverages. For instance The Park. expense category. since all foreigners were required to settle their hotel bills in foreign exchange. Location: Location is considered important but the degree of its importance depends on the target audience. magazines (especially in flight magazines and travel guides) and direct mailing to prospective clients and 43 . Calcutta was not among the destinations of the average foreign tourist. Park Hotels tended to build this brand image through advertisements in TV. as compared to three in Singapore and seven in Thailand. painters and key business persons to add prestige to the hotel. it was very important to get a good occupancy rate. Conferences and seminars were an attractive source of income and served as an opportunity for revenue earning. lower rates and other benefits. The Park organized many celebrity nights which proved as one of its strengths. Occupancy Rates: Since a very large portion of the expenses of a hotel is fixed.37 percent of the world tourist arrivals and 0. most of the tourist arrivals in The Park took place about the four months November to February. Though India accounted for only 0. New Delhi is located in the official hub of the city. news papers. who generally went around the Delhi-Rajasthan circuit. Durga Pooja and Christmas were organized to attract the locals. Casual diners at restaurants also constituted an important source of revenue. whose members obtained preferred hotel rooms. The hotels competed with one another to get these segments. the average stay of a foreign tourist in India was 30 days. overall ambience. playwrights. status commands. thus it tended to have business clientele due to their proximity to probable places of business interactions. Brand image: The image of a hotel in terms of service orientation. a good brand image and a higher proportion of business and airline occupants. Occupants were not the only source of revenue to Park Hotels. and gave some occupancy to hotels also. being (i) financial costs for the property (ii) maintenance costs (iii) establishment costs and (iv) day to day running costs.exchange earner of the country (earnings: $2.60 percent of revenues. which gave revenue for food and beverages department as well as the banquet balls. Food festivals and major events around festivals like Diwali. The hotels also competed to organize visits of important persons like actors. Thus The Park had revenue opportunities for individual departments. Due to the heat during summer and heavy rains during the monsoon. unless they were purely local conferences. The second major source of revenue was the banquets and receptions. customer types and progressiveness affects the nature of customers and the demands made by them on the hotel. Occupancy rates tended to be higher in Park Hotels because of a good location. To enhance occupancy through a build up of client loyalty. Connaught Place where there are many offices. with some extensions to Bombay and the South where The Park has its hotels. Park Hotels started loyalty programmes like Preferred At The Park.
which has an excellent reputation for the quality of service. The group has its hotels in major business and tourist places of India.corporate managers dealing with hotel bookings. government officials and transit passengers. was another instrument to drive business. Hotel Oberoi Grand. or a free extra night stay (especially over a weekend) on production of a boarding pass. according to the executives of The Park. There are four five star/five star deluxe hotels that compete with The Park. Competitors to The Park. It gave steep discounts during off-seasons as well as to corporate clients. with the hotel giving a discount. It pursued quite different pricing policies during the lean and peak seasons. This is one of the hotels under the Ashok chain. Real Estate: Real estate costs constituted a very significant cost in the overall cost structure of any hotel. but was quite flexible in its target marketing. of course. Hotel Oberoi Grand. This belongs to the Oberoi chain of hotels. and the service was considered by the younger executives to be staid and slow. Thus the posh locations of The Park Hotels added to their cost. These are Hotel Airport Ashok. The profiles of these hotels are given below. was established in 1933 as Eastern India Hotel. This is a relatively a new comer. It has its 44 . However. especially executives from State Enterprises. The costs. The Park Hotels also tried to build relationships with administrative staff of corporations through personal visits and presentations. and their eventual outcome. Hotel Taj Bengal . and is a State Enterprise under ITDC. This made these hotels highly capital intensive. Its property is classified as 'heritage property' and has an old world atmosphere about it. and the airline giving bonus points to its frequent fliers for staying at The Park Hotels. Hotel Oberoi Grand. The group has pioneered the introduction of unique services like room service. it is considered to be rigid in the policies and rules. Its competitive strategy in future. dynamic hotel. vary a great deal depending on location. and commands high brand loyalty. starting in 1988. It has just renovated its rooms and is attempting to project itself as a modern. The maze of land regulations made expansion through green field projects very time consuming. Alliances with other companies provide mutual benefits. This hotel belongs to the Taj Group. Located just near the airport. It could attract PSU executives. located near the business district. Hotel Airport Ashok. its prime targets are the transit traveler and airline crew Its service quality is considered to be less satisfactory than the other four hotels. It also has set up hotels in other countries. It has an image of exclusivity. reputed for its professionalism and quality of service. The most common alliance was with Jet Airways. The idea was to create a pull from the occupants to prefer the hotel rather than another. Hotel Hindustan International and Hotel Taj Bengal. highly uncertain. Alliances: Forming alliances. with related activity or service providers. would be through upgrading of its facilities and service.
professionalism. a member of the Paul family. Thus its targeting is very broad: international tourists. However. Though Taj Bengal is located about 9 kilometres away from the business district. it is also believed to give sizeable discounts to its clients and has in fact started price wars. top business executives and prestigious marriages. amenities and style”. Recently. Its likely strategy. Recently it launched a major campaign stressing its competence. Hotel Hindustan International. Calcutta. there is considerable freedom for each property to introduce changes and practices. and nor does it have any particular reputation for quality of its service. food & beverage service and adopted and implemented by all hotels. The headquarters of ITC Ltd. housekeeping. Priya Paul. Vice President of The Park. high-end marriages and airline crew. Nothing was laid down as such. a “caring” attitude and quality of service. offering a richer. although certain activities and policies have been made uniform across the chain. who is managing the hotel business. This group has highly reputed hotels in all major cities. Style is the essence. according to The Park executives. both in India and abroad is considered excellent. Manuals and operating procedures are formulated for various departments such as human resources. Its reservation system. rooms. coordinates across the properties. and even of different floors in the same property. Each of the properties in the Park chain has its own clientele. the promoting company of ITC Welcome Group is in Kolkata. The Hyatt Group. There is no corporate headquarters for the chain as such. many private sector executives have Taj Bengal as their first choice. Exchange of ideas and information among different hotels of the chain take place through periodical meetings among the executives of the different properties. Within broad parameters. it had the largest banquet hall capacity. it is attempting a turn around by upgrading of its services and modernization of its facilities. but Ms. It is considered the first choice for prestigious marriage parties and. its own tariffs. Hyatt is an international chain reputed for its high quality of service. ITC Welcom Group. To reinforce the premium image. it provided Mercedes cars for airport transfers for its deluxe clients.hotels in all the major cities in India and has a reputation for consistency of service among all the units. and its own décor. It does not have a clear image in any segment. but each item: lobby. This was struggling to keep itself afloat. Vijay Dewan. This hotel was established in 1975. the 45 . According to Mr. till recently. especially of foreign airlines. Boutique hotels are hotels that are different. are strikingly different which is one of the major strengths of The Park. It has an excellent brand equity abroad and is frequently chosen by foreign tourists. who also acted as the CEO of the property. It had essentially targeted relatively low budget clients. The décor and even the general appearance of each property. more classy and more intimate experience. would be tocapitalise on its image by capturing international travellers and conferences. the boutique hotels are “those providing a distinctively different and more personalised service. and so does pilots. Each property is managed largely independently. and is believed to offer the steepest discounts to fill the rooms. The Hyatt Group is also a tough competitor of The Park.
for rooms. and hence there is no commonality of strategies. made common across the different properties. it has employed Information Technology (IT) in a big way. Rooms at Delhi and Calcutta are quite different. as for example. and the steps taken at improvement. A software package covering purchase. from the point of view of customer service. is the data base built for the front line operations. These would indicate the time of booking of the complaint as well as the time it was attended to. The housemen are also informed about the preferences. Though the Hotel has turned around and is in fact profitable the top management is still concerned about the strategic direction of the Hotel. This concept of boutique hotels differentiates The Park from other hotels.Service will not be formal. but customer friendly. For this. The house-keeping manager reviewes these data every morning and all cases of undue delays were investigated.. One of the planks of The Park’s boutique strategy is to achieve a superior and a distinctive level of customer service. The hotel group is in the process of introducing an integrated reservation system. all his/her orders (room service) and preferences are recorded. is put on the database. When the guest booked a room the next time.restaurants and so on reflect the distinctiveness and the style. Paul recognized the issue and initiated efforts to co-ordinate across the hotels. accounts. Manuals are shared and wherever possible. The most important among these. A boutique hotel is also a trendy. All complaints and requests are registered in the computer and then passed on to the appropriate branch (e. Even rooms of different floors are different. subsequent delays if any. and the time it is finally set right. electrical). what new direction should the hotel define for itself? 46 . This quite often pleasantly surprises the guests. However Ms. Calcutta is art oriented. Each guest. One of the difficulties faced by The Park Hotels is that different hotels in the Apeejay chain are being managed independently. at the time of registering. The following are the key concerns: • • • Is the concept of a boutique hotel sustainable? Is it enough to differentiate it from its competitors? If the answer to above is "Yes". designer and niche hotel. so that the right questions could be asked confirming his/her preferences. Delhi is more architecture oriented. what would be the implications for further action? If the answer to first question is "No". house keeping and room service are alerted about his/her past history through an “expected arrival report”.g. the front desk. where things are “happening”. Use of Information Technology is one of the strengths of The Park. and during his stay. Frequent meetings were arranged to enable the executives to meet and share their ideas. close to the customer. The designs of The Residence (the executive floor) rooms and the suites are different. Each of the properties have a root of its own. and staff data base and front line operations has been introduced. The Park.
9. Internet is expensive and slow for downloading $100 for one week. Thus it would be advisable that the hotel relocates its nightclub and the pool a bit further from its rooms so as not to disturb its guests. The hotel shops should also remain open within their operating time. Texas complained that the food looked good on the buffet but was around $20-$30. Thus it is suggested that The Park reduces its internet rates. 8. It is located in the official hub of the city where there are many offices and it is right in the centre of the hustle bustle of the city. and at same time carrying on its night life. 7. and there 47 . The food of The Park is said to be average so the hotel should upgrade its food so as to appeal to its guests. One of the guests complained that the pool at The Park. 6. 2. 3.RECOMMENDATIONS & SUGGESTIONS 1. One of the guests complained that in Park. 5. Thus The Park should incorporate an Indian element in their design and refrain from keeping their interiors totally western. The service at The Park is said to be erratic. Georgia complained that the music from the pool combined with the music from the nightclub filled with the younger crowd got to be a bit too much at 1am. A guest from Atlanta. The service should be made more prompt to add to customer satisfaction. New Delhi is concerned. The restaurant of The Park is quite expensive and out of the range of many people. Chennai could not be used after 8 pm. Thus the hotel should consider extending its timings of the pool a bit further to enable its guests to avail the swimming pool facilities for a longer time. Thus many guests of The Park have a problem with the location of the hotel. Chennai there is nothing to remind them that they are in India. Thus it would be advisable that the hotel brought down its restaurant rates. One of the guests from Houston. 4. As far as The Park. Thus the hotel staff should be more vigilant and careful regarding their service. the hotel is located in the middle of everything.
com www.inhabit.should be people in the shops to attend to customers.com www.hotelassociationofindia.apeejaygroup.com www. Thus it is suggested that the hotel alongwith its rooms also pays attention to its corridors and ensures that everything is perfect.indianmba.com www.com www.com www.google.com www.com www. BIBLIOGRAPHY • • • • • • • • • • • www. 48 . Chennai was never open and they had to ask the staff to open the shop. One of the guests at The Park complained that the hotel corridors had damp smelling carpets.theparkhotels.com www.financialexpress. One of the guests complained that the hotel shop in Park.tripadvisor.org The Park Manual. 10.yahoo.wikipedia.
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