Professional Documents
Culture Documents
Digital designers make decisions on the visual direction of the product, and what they
deliver to the client is typically an offline mockup (whether through Photoshop or a
prototyping tool like Figma). Developers then use coding language to turn this mockup
into a working digital design.
The responsibility of a designer is to develop the relationship between the viewer and
visuals. Before they know what the visuals will look like, the designer will consider the
message they want to communicate and how to strategically engage the viewer. They
will consider what will capture a viewer’s attention first and the psychology behind how
design elements affect someone’s mood. They create designs that communicate a
message faster than words can, but make sure that the messaging is also clear and
compelling.
The design and creation of visual communications requires the selection and application
of methods, media, materials, design elements, design principles and final presentation
formats. Collectively these are the resources of visual language.
Digital architecture allows complex calculations that delimit architects and allow a
diverse range of complex forms to be created.
It also helps in reducing the project costs by using technology such as virtual reality or
3D printing can help clients identify areas they'd like to change before construction
starts.