Logo Design Pricing Worksheet

Know What You Offer

1. Think about a logo project that went really well for you.
2. Create a Word Document.
3. List every step you took on the project.
• Services (ideation, thumbnails, comps)
• Assets (full color & mono logo versions, raster & vector formats, fonts, patterns, icons
• Good Work! These are the details of your standard logo package!
4. How many logos can you complete in a week?
BOX A

Calculate Your Pricing

1. Annual Salary
•Go to www.payscale.com/salary-calculator [Enter your Annual Salary] $
2. List Your Annual Business Expenses:
NAME OF EXPENSE AMOUNT NAME OF EXPENSE AMOUNT

$ $
$ $
$ $
$ $
$ $
$ $
$ $
TOTAL ANNUAL EXPENSES $

Bringing It Home
SALARY (from above) EXPENSES (from above) YEARLY NEED WEEKLY NEED
$ + $ = $ ÷ 52 = $

BOX A (above) YOUR LOGO RATE!!

÷ = $