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  • Heema Patel AU1713055 The Brand That I Have Chosen Is Airbnb

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    Parth Thaker
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    asgnt 11

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    6 views9 pages

    Heema Patel AU1713055 The Brand That I Have Chosen Is Airbnb

    Uploaded by

    Parth Thaker

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Heema Patel

    AU1713055

    The brand that I have chosen is Airbnb


    Above are the screenshots of air bnb website. As you can see, Airbnb represents living an
    active lifestyle. The website has people-heavy imagery and extravagant photos of things one
    can experience by opting their service. They describe options and amenities not only via words
    but photos as well. These visuals tempt website visitors to physically experience the
    adventures.

    The IMC tools used are website and social media. Following are screenshots of Airbnb’s
    instagram account:

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